Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Lupe and A.I.

    Herbert Lui

    August 9, 2023
    Creativity, Creator Confidential
  • Hiring VIPs

    Coinbase recently launched a new program to work together with people with extraordinary ability to effectively develop a role within the company.  It’s nice to see a formal process for it, especially as there’s evidence that this has generally happened less formally. For example, when professional esports athlete KyeongHyun ‘SeleCT’ Ryoo was looking for an…

    Herbert Lui

    August 8, 2023
    Creator Confidential
  • Define yourself outside your life’s task

    For the better part of a decade, I wanted to be a writer. It was what Robert Greene would have called my life’s task; any minute spent on anything else seemed to be a waste of my time.  I made little bits of momentum, spurting and sputtering while exploring businesses that would help pay the…

    Herbert Lui

    August 7, 2023
    Creator Confidential
  • Same word, different meaning

    A curious thing I learned today, via the marginalia (delightful, as always), in The Shared Language of Props:  False cognates are words that look similar but have different meanings; heteronyms are words that are spelled the same but are pronounced differently. Even expanding beyond the technical environment, I couldn’t agree more; words are incredibly contextual,…

    Herbert Lui

    August 6, 2023
    Contentions, Figma
  • This was a really cool talk at Config

    There are many others I mean to highlight; this is the one for today.

    Herbert Lui

    August 5, 2023
    Figma
  • Stick to the whim

    In the early 2010s, after watching the film Pariah, fashion designer and lawyer Busayo Olupona felt an inner call to connect with actor Adepero Oduye and introduce her eponymous emerging fashion line, Busayo. Perhaps, Olupona thought, there might be an opportunity to style Oduye for a future work. The two of them connected on Facebook,…

    Herbert Lui

    August 4, 2023
    Creativity, Creator Confidential, Life
  • Advice for considering advice

    Advice is a genre that should probably be treated more like fiction than non-fiction.  Because so much content that’s packaged as advice is more like entertainment or remixed clichés—with little lived experiences, or introspective reflections, to support it—it’s best to read most advice with the seriousness you would a fictional story or a horoscope.  Take…

    Herbert Lui

    August 3, 2023
    Creator Confidential, Life
  • Good editing is cutting

    If your personality is inclined to optimism, one of the most difficult aspects of the editorial skillset is learning to say no. There’s certainly an opportunity to liken this to the classic business strategy phrase, “The essence of strategy is choosing what not to do. Without trade-offs, there would be no need for choice and…

    Herbert Lui

    August 2, 2023
    Creativity, Creator Confidential, Figma
  • Uphill thinking

    My team recently posted this piece by John Maeda to Shortcut. When Carly sent the team an initial draft she and John had worked on, I was mind blown—it was the best thing I’d read all week. Here’s an excerpt: Humans are innately driven to take the adventurous, longer route. Our distinct traits of creativity,…

    Herbert Lui

    August 1, 2023
    Creativity, Creator Confidential, Figma
  • Creativity, just because

    People went from running as transportation to running for all sorts of other reasons. There’s physical and mental health, personal development, and community, amongst so many other reasons.  In other words, we don’t need to run to get someplace; we found new ways to need running. It’s worth considering this when you think about artificial…

    Herbert Lui

    July 31, 2023
    Creativity, Creator Confidential
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