Stewart Brand has said, “On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.”

This is why people will pay so much for advice and so little for a book; an advisor can sense what is the right time to deliver which information, whereas a book can’t. 

It’s worth considering that this is really a person’s superpower in the future; to sense what to say to someone, when to say it, and how.