Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Believe it

    Donny Deutsch writes in Often Wrong, Never in Doubt: There are 20,000 advertising copywriters in New York City right now. If I polled them, I’m absolutely positive that 19,990 would say they deserve to be a creative director. “I’m working for them, I’m smarter than they are, I do all the work…” Every one of…

    Herbert Lui

    March 23, 2024
    Expectations
  • The dirt

    In Clear Thinking, Shane Parrish writes: Too often decision-makers get their information and observations from sources that are multiple degrees removed from the problem….You can’t make good decisions with bad information. In fact, when you see people making decisions that don’t make sense to you, chances are they’re based on different information than you’ve consumed.…

    Herbert Lui

    March 22, 2024
    Creator Confidential, Expectations, Life
  • Pivot sooner and slower

    My friend Jason Shen writes in his new book, The Path to Pivot: “If your startup isn’t working, don’t wait until you’ve got just a few months of runway left to make a desperate gamble on a new direction. Instead, think about pivoting sooner, and slower so you can make the best decision and bring…

    Herbert Lui

    March 21, 2024
    A Matter of Time, Creator Confidential
  • Delusions and evolutionary fitness

    Shankar Vedantam and Bill Mesler write in Useful Delusions: In recent years, psychologists and neuroscientists have shown that the human brain is designed to make a number of errors in perception and judgment. These “bugs”—distortions, shortcuts and other cognitive cross-wiring—produce slanted pictures of reality. They exist for a reason: Evolution found that, on average, the…

    Herbert Lui

    March 20, 2024
    Creativity, Creator Confidential, Expectations, Life
  • Pain, suffering, and low expectations

    When asked about advice for students, Jensen Huang says that one of his key advantages is low expectations: You want to refine the character of your company. You want greatness out of them, and greatness is not intelligence, as you know. Greatness comes from character, [which] isn’t isn’t formed out of smart people. It’s formed…

    Herbert Lui

    March 19, 2024
    Expectations
  • Entrepreneurship isn’t a job title, it’s a mindset

    Some words from Satish Kanwar came to mind today, which is a lesson he learned after selling his business: The truth is, it took me longer than I care to admit to realize that I had been thinking about my identity the completely wrong way. Being an entrepreneur wasn’t attached to this business. It was…

    Herbert Lui

    March 18, 2024
    Creativity, Creator Confidential, Figma
  • Preparation enables presence

    Whether you’re playing in a competitive sport, appearing as a speaker, or attending an important meeting, showing up prepared will set you up to be more present.

    Herbert Lui

    March 17, 2024
    A Matter of Time, Creativity, Creator Confidential
  • Change the metaphor

    You and I constantly tell ourselves stories about our work, and these stories affect how we treat the work and treat the people we work with. The most important thing to remember is you always have a choice to flip the metaphor or introduce a new one. That’s a starting point for you to see…

    Herbert Lui

    March 16, 2024
    Creativity, Expectations, Life
  • Notes-based meeting prep

    Earlier this week, my coworker and I had a 1-1 meeting and she was delighted to see that I had brought a small index card and pen to the meeting. We spent a few minutes chatting about it. Here’s what I said: Before every meeting, I prepare a 4×6 index card. If there is a…

    Herbert Lui

    March 15, 2024
    A Matter of Time, Creator Confidential, Figma
  • The case of the stolen smell

    I recently saw James Blake tweet, “The brainwashing worked and now people think music is free.” Then, a couple of days later, I read this story: In the days of old Yedo, as Tokyo was once called, storytellers told wonderful tales. Many of the stories were about the wit and wisdom of Ooka Tadasuke. Ooka…

    Herbert Lui

    March 14, 2024
    Creativity, Creator Confidential, Promotion
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