Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Creative Doing, now available on Kindle

    In the past couple of years, I’ve done most of my reading on an ebook reader (an Amazon Kindle). I love paper books, and I’d sworn by them through most of my 20s; then I moved across the world and couldn’t bring them with me. I’m slowly donating them to the library. As you can…

    Herbert Lui

    September 8, 2023
    Creativity, Creator Confidential
  • Google and the Dip

    Seth Godin describes The Dip as, “The long slog between starting and mastery.” Two excerpts from Seth Godin’s The Dip stood out to me: “The brave thing to do is to tough it out and end up on the other side—getting all the benefits that come from scarcity. The mature thing is not even to…

    Herbert Lui

    September 7, 2023
    Creator Confidential, Expectations
  • Contentions: Same campaign, fresh hook

    While many marketers, journalists, and writers gather up their year-end round ups and campaigns—each largely only differing in the assortment of inventory—a decade ago, the Bloomberg Businessweek team found a moment of truth within the structure: the jealousy list. It describes the premise as, “All the stories we wish we wrote this year.” It’s a…

    Herbert Lui

    September 6, 2023
    Contentions, Creator Confidential
  • Publish everything, promote selectively

    I’d previously corresponded with a prominent author who had dabbled with writing every day. They concluded that the practice wasn’t for them—they weren’t capable of developing a good new idea every day, which would reach hundreds of thousands of readers.  This stood out in contrast to my recommended approach, which is to make a lot…

    Herbert Lui

    September 5, 2023
    Creator Confidential, Promotion
  • Beginner’s luck

    From Paulo Coelho’s The Alchemist: “It’s called the principle of favorability. When you play cards the first time, you are almost sure to win. Beginner’s luck…. Because there is a force that wants you to realize your Personal Legend; it whets your appetite with a taste of success.” Then, much later: “It seemed as if…

    Herbert Lui

    September 4, 2023
    Expectations
  • It wouldn’t be the same without you

    The title was inspired by some words I saw on the pavement near the Flatiron building a few weeks ago. I didn’t write down who wrote it, though it clearly made an impact. My life—and I’m guessing dozens, if not hundreds or even thousands, of others—wouldn’t be the same without them. Some quotes that have…

    Herbert Lui

    September 3, 2023
    Creativity, Creator Confidential, Expectations
  • Aiming high vs. aiming low

    There’s a saying attributed to Norman Vincent Peale, “Shoot for the moon. Even if you miss, you’ll land among the stars.” The idea is, by aiming high, even if you fall short of your expectations, you will land further than if you’d had no expectations at all. While this could make for a good goal…

    Herbert Lui

    September 2, 2023
    Expectations
  • Publish it anyway

    One of the biggest differences between talking and writing is the element of spontaneity. When you speak, once the words are out, you can’t take them back. The closest thing you can do is amend your words, by saying, “I take back what I said,” or, “I misspoke.” By contrast, when you write, it is…

    Herbert Lui

    September 1, 2023
    Creativity, Creator Confidential
  • Focus on the future

    In Hustle Harder, Hustle Smarter, 50 Cent writes about buying Mike Tyson’s mansion, which cost him $70,000 in monthly utility bills. It was no longer practical for him to own (emphasis added): I’m not sure why I even waited so long to make the move. At first, money was part of it. At one point…

    Herbert Lui

    August 31, 2023
    Expectations
  • Seizing your right to make art

    Over a year ago, @THECOOLISSUE writes:  rich kids being able to do art for a living may be a reflection of their privilege but it seems to me like a reflection of the fact that a human that doesn’t have to worry about money will often choose art. everyone is an artist until rent is…

    Herbert Lui

    August 30, 2023
    Creativity, Expectations
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