Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Big fish in a bigger pond

    In Lucky Me, Rich Paul writes: Now I have to help guys in the league who used to be stars, but can’t let go of their ego and accept a new role. Then there are my young clients coming into the NBA; every one of them was once the star on their high school or…

    Herbert Lui

    March 13, 2024
    Creator Confidential, Expectations, Life
  • David Chang on the long, hard, stupid way

    I recently came across a great quote from David Chang, “Just because we’re a casual restaurant, doesn’t mean we don’t hold ourselves to fine dining standards. We try to do things the right way. That usually means doing things the long, hard, stupid way.” David has elaborated on this quote:  When your back is turned…

    Herbert Lui

    March 12, 2024
    Creativity, Creator Confidential, Expectations
  • Expensive and cheap information

    Stewart Brand has said, “On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have…

    Herbert Lui

    March 11, 2024
    A Matter of Time, Contentions, Creativity, Creator Confidential
  • The destination is a new way of seeing

    One’s destination is never a place, but rather a new way of looking at things. Henry Miller

    Herbert Lui

    March 10, 2024
    A Matter of Time, Around the World
  • Volunteering

    People don’t like risk. They usually commit to the option that they trust more, or at least feels less risky. It takes time to build this trust. Job interviews, social media updates, phone calls, blog posts, demos—all of these are ways to demonstrate that you are trustworthy.  When you ask a person to get paid…

    Herbert Lui

    March 9, 2024
    A Matter of Time, Creator Confidential
  • Comfort zone

    Going outside of your comfort zone is generally good advice. This usually means you’re pushing beyond what you expect of yourself, and what others expect of you.  In the process, you’re improving your skills, building confidence, and changing what others realize you’re capable of. All of this will inevitably open up new opportunities for you.…

    Herbert Lui

    March 8, 2024
    Expectations
  • Dreams vs. delusions

    A dream coming true is a delusion that becomes reality.  A delusion is a dream that didn’t become a physical reality. (Yet!) If your delusion or dream comes true, you’ll look like a genius. Until it does though, you will experience a degree of loneliness. In other words, you can and should expect to be…

    Herbert Lui

    March 7, 2024
    Creativity, Expectations, Life
  • “Producing is about discouraging creativity”

    That’s a lesson Tina Fey learned from Lorne Michaels, which she describes in Bossypants: You would think that as a producer, your job would be to churn up creativity, but mostly your job is to police enthusiasm. Editors also need to do this, and frankly it’s probably one of the least fun aspects of the…

    Herbert Lui

    March 6, 2024
    Creativity, Creator Confidential
  • Do you want to be known for that?

    Sarah Cooper gained a lot of momentum through her Trump lip synchs, and made the decision to stop them. She says, “I feel like I kind of have to use it as a propellant, but I also have to escape it in a way. Like, I don’t want to be known as the ‘lip-synching girl.’”…

    Herbert Lui

    March 5, 2024
    Creativity, Creator Confidential
  • Restraint

    A few days ago, I woke up to the word, “Restraint.” I like this phrase, “If ‘the essence of strategy is choosing what not to do,’ as Michael Porter famously wrote, then the essence of execution is truly not doing it.” One very tangible example comes from editing, where I learned to use rich words…

    Herbert Lui

    March 4, 2024
    Creativity, Life
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