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Create a lot of value, extract a small part of it
Ryan Holiday writes in his lessons from writing The Daily Stoic for seven years: Give a lot of value away and capture a small percentage. I mentioned that we’ve essentially published seven books for free through the Daily Stoic email. On top of that, over the years, we’ve essentially created the largest Stoic library in…
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The point of taking notes isn’t to take notes, it’s to think more effectively
When I first started digitizing my paper notes, I was on the fence choosing between Roam and Notion. It felt like a paralyzing choice; if I made the wrong move now, I experienced this sense of fear that I’d eventually be bogged down by the legacy architecture. I ended up choosing Notion, and that was…
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Whenever you’re stuck, write down 10 ideas
A few friends have recently told me that the most useful creative prompt they got from my book was, “Write down 10 ideas.” This goal energized them to dig into their files and archives, or to jog their memory for possibilities. Sometimes they stopped before 10, because they found the idea they needed. Make lists!
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2.5 hours with Rising Green
The other day, I spent almost 2.5 hours at The Met with Lee Krasner’s “Rising Green.” The experience felt much less like looking at the work, and more like reading it. I took many notes, and eventually fewer, as the chatter in my brain quieted. I slept very well that night. This experience was prompted…
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Meme as spine (continued)
The strength and weakness in audiobooks is how passive the experience is. For me, it’s easy to forget where and how I heard something; one trick seems to be in remembering the associated time and place where I listened to an interesting point, a scene that I was seeing at the time. In any case,…
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The little poster that Steve Jobs made famous
Millions of people—including me—found out about the Whole Earth Catalog when Steve Jobs closed off his Stanford commencement speech with it. A new archive of it just went online, along with this ad that Steve quotes: Making memorable things. Share it with people. It’ll all be worth it somehow.
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Contentions: Do something nobody else can
When I first entered the marketing profession, there was a popular saying, “Every company is a media company.” The saying was punchy and catchy, and fascinating because media companies themselves were in the midst of drastic change and adaptation. For example, as a business, The New York Times looks very different today than it did…
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The aspiration capability gap
When you’re one person, practicing creative work, and you’re constantly choosing between a creative factor and a commercial factor (that provides your livelihood), it can feel extremely unfair, and even downright torturous (see Costica Bradatan). One reminder: whether you are one person, or a thousand-person company, at any given point, there will always be a…
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Opportunities are earned
If someone takes a chance on you, or you’ve found yourself with an opportunity you’re not sure you deserve, the best thing you can do—for yourself, and the other party—is earn it. In 1998, Peyton Manning signed a $48 million contract with the Indiana Colts. “People ask me what I plan to do with my…
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Gohar World
Entrepreneurs and artists Laila and Nadia Gohar built a world for their tableware products. Laila tells me that she and Nadia kind of imagine Gohar World, the Cairo-born sisters’ nine-month-old line of cheeky and exquisite host- and tableware, as a planet. Laila is standing in a voluminous white Simone Rocha skirt and snub-nosed Gucci slides…