Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Create a lot of value, extract a small part of it

    Ryan Holiday writes in his lessons from writing The Daily Stoic for seven years: Give a lot of value away and capture a small percentage. I mentioned that we’ve essentially published seven books for free through the Daily Stoic email. On top of that, over the years, we’ve essentially created the largest Stoic library in…

    Herbert Lui

    October 18, 2023
    Contentions, Creator Confidential, Promotion
  • The point of taking notes isn’t to take notes, it’s to think more effectively

    When I first started digitizing my paper notes, I was on the fence choosing between Roam and Notion. It felt like a paralyzing choice; if I made the wrong move now, I experienced this sense of fear that I’d eventually be bogged down by the legacy architecture. I ended up choosing Notion, and that was…

    Herbert Lui

    October 17, 2023
    Creativity, Life
  • Whenever you’re stuck, write down 10 ideas

    A few friends have recently told me that the most useful creative prompt they got from my book was, “Write down 10 ideas.”  This goal energized them to dig into their files and archives, or to jog their memory for possibilities.  Sometimes they stopped before 10, because they found the idea they needed. Make lists!

    Herbert Lui

    October 16, 2023
    Creativity
  • 2.5 hours with Rising Green

    The other day, I spent almost 2.5 hours at The Met with Lee Krasner’s “Rising Green.” The experience felt much less like looking at the work, and more like reading it. I took many notes, and eventually fewer, as the chatter in my brain quieted. I slept very well that night. This experience was prompted…

    Herbert Lui

    October 15, 2023
    A Matter of Time, Creativity
  • Meme as spine (continued)

    The strength and weakness in audiobooks is how passive the experience is. For me, it’s easy to forget where and how I heard something; one trick seems to be in remembering the associated time and place where I listened to an interesting point, a scene that I was seeing at the time.  In any case,…

    Herbert Lui

    October 14, 2023
    Creativity, Creator Confidential
  • The little poster that Steve Jobs made famous

    Millions of people—including me—found out about the Whole Earth Catalog when Steve Jobs closed off his Stanford commencement speech with it. A new archive of it just went online, along with this ad that Steve quotes: Making memorable things. Share it with people. It’ll all be worth it somehow.

    Herbert Lui

    October 13, 2023
    Contentions, Creator Confidential, Expectations
  • Contentions: Do something nobody else can

    When I first entered the marketing profession, there was a popular saying, “Every company is a media company.” The saying was punchy and catchy, and fascinating because media companies themselves were in the midst of drastic change and adaptation. For example, as a business, The New York Times looks very different today than it did…

    Herbert Lui

    October 12, 2023
    Contentions
  • The aspiration capability gap

    When you’re one person, practicing creative work, and you’re constantly choosing between a creative factor and a commercial factor (that provides your livelihood), it can feel extremely unfair, and even downright torturous (see Costica Bradatan). One reminder: whether you are one person, or a thousand-person company, at any given point, there will always be a…

    Herbert Lui

    October 11, 2023
    Creator Confidential, Expectations
  • Opportunities are earned

    If someone takes a chance on you, or you’ve found yourself with an opportunity you’re not sure you deserve, the best thing you can do—for yourself, and the other party—is earn it. In 1998, Peyton Manning signed a $48 million contract with the Indiana Colts. “People ask me what I plan to do with my…

    Herbert Lui

    October 10, 2023
    Creator Confidential, Expectations, Life
  • Gohar World

    Entrepreneurs and artists Laila and Nadia Gohar built a world for their tableware products. Laila tells me that she and Nadia kind of imagine Gohar World, the Cairo-born sisters’ nine-month-old line of cheeky and exquisite host- and tableware, as a planet. Laila is standing in a voluminous white Simone Rocha skirt and snub-nosed Gucci slides…

    Herbert Lui

    October 9, 2023
    Contentions, Creator Confidential
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