Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • In order to figure it out, you need to do it

    In order to solve a problem that has eluded you and your team, you may want to work on the problem by yourself rather than waste everyone’s time.  While it’s a noble goal, and it might be helpful in small doses, keeping the meetings is a good idea. If you’re a person used to delivering…

    Herbert Lui

    April 8, 2024
    Figma
  • Independent vs. interdependent

    When you work independently—as an entrepreneur, freelancer, or creator—in the early days, you actually could become more dependent on the people you know. For example, you could rely on the people already in your network to help you come across new opportunities, support you emotionally and hold you accountable, and tell their network about your…

    Herbert Lui

    April 7, 2024
    Creator Confidential
  • You can just do stuff, you know

    Yesterday, Pharrell Williams released an album. He also turned 51. It’s on a WordPress website. It’s not available through streaming platforms. If you want, you can download all of the songs in .mp3 format with one click. It’s delightfully straightforward.  He also didn’t promote it, not even on his own social media channels. Not that…

    Herbert Lui

    April 6, 2024
    Creativity, Creator Confidential, Promotion
  • Earning confidence

    When you go to the gym, you only see benefits if you actually do the exercise. While a coach, trainer, or friend can support you through the process, they can’t do the actual work for you. If they lifted the weights, they would get stronger—not you. Similarly, you can’t simply trade bodies with someone who…

    Herbert Lui

    April 5, 2024
    Expectations
  • 100 times

    If you’re getting started on something and think that a person’s advice is going to help you, you should reach out. If you don’t hear back from them, don’t give up yet.  Instead, whatever you’re doing, try it 100 times.  For example, if you’re trying to write a book, write 100 articles. (Or 100 pages,…

    Herbert Lui

    April 4, 2024
    A Matter of Time, Creativity, Creator Confidential
  • Something to respond to

    Several years ago, I suggested that responding was a powerful way to make more creative work. Advice columns and call-in radio shows are relatively timeless examples of this dynamic.  You can also flip this advice and apply it to someone else: if you want to hear or understand somebody’s thoughts, give them something to respond…

    Herbert Lui

    April 3, 2024
    A Matter of Time, Contentions, Creativity, Creator Confidential
  • Prove it

    If you want to do something, like really want to do it, you need to prove it. That starts with you proving it to yourself. In difficult circumstances, do you make excuses? Or do you face your problem head on? Are you willing to make difficult decisions to do what you’ve committed to?  Are you…

    Herbert Lui

    April 2, 2024
    Creator Confidential, Expectations
  • “What if I’m no good?”

    Let’s say you want to do something creative. You’re not sure about how good you really are, or how much money you’ll make, or whether or not you’ll “go somewhere” with it.  Would you do it anyway? The answer needs to be a resounding yes. That’s the level of drive and sacrifice that it takes…

    Herbert Lui

    April 1, 2024
    Creativity, Creator Confidential, Expectations, Life
  • This is a bad sign

    I was once asked to talk at a comedy class. I went in front of the class, and I said, “The fact that you’re even here is a very bad sign.” Jerry Seinfeld Most mornings I woke up early and took a walk around the neighborhood listening to an audiobook about confidence. Because that’s what…

    Herbert Lui

    March 31, 2024
    Uncategorized
  • Preparation is not an excuse for procrastination

    This post will be most useful for people who experience a tendency to overthink. In The Score Takes Care of Itself, Bill Walsh writes that luck would decide 20% of the final score of the average football game. While that 20% was out of his control, he could still prepare and plan for the other…

    Herbert Lui

    March 30, 2024
    A Matter of Time, Creativity, Creator Confidential
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