At Twitter, Noah Smith points out that hobbyists aren’t making more websites. The incentives just aren’t there.

A website needs a new story for hobbyists: it’s great for organizing and finding your work (try searching a post you wrote at a social media site!), you own the domain name, and you can control other parts of it—including how it looks and feels, what you want to appear or not, etc.

The best way to get other people to make more websites is to make one yourself.