Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Your brain’s ecosystem

    Virgil Abloh really DJed. Music, hanging out, and DJing shaped his brain—they were key fundamentals to his ecosystem. This ecosystem would enable him to take his skills and approach into fashion and creative direction. I write every day at this blog. It’s a key part of my ecosystem. In a recent interview, I was reminded…

    Herbert Lui

    June 29, 2025
    Creativity, Creator Confidential
  • Sleeping just enough

    A few years ago, I started experiencing fragmented sleep. One of the first things I did was buy a book entitled, Quiet Your Mind and Get to Sleep. It came with a worksheet to help keep track of how much sleep you had, what the circumstances were, etc. I tracked this for 12 weeks or…

    Herbert Lui

    June 28, 2025
    Life
  • Taking a break from writing a new book

    Earlier this year, I gave myself several weeks to finish up my next book. I mapped it out on a paper calendar. I knew it was a short timeframe—it felt unrealistic and stressful!—and I still gave it a shot. Unfortunately, I was right.  While I didn’t get to finish the final draft of the book,…

    Herbert Lui

    June 27, 2025
    A Matter of Time, Creativity, Creator Confidential, Turning Stories
  • Reading more, again, gently

    I recently noticed I hadn’t been reading as much as I’d liked. So one evening, I set the alarm 20 minutes earlier than usual. The next morning, I woke up and I read. I really enjoyed this experience, so I did it again the next day. This has been happening for the past week and…

    Herbert Lui

    June 26, 2025
    Creativity, Turning Stories
  • Don’t just talk about it, write it out

    There is a lot of jargon in the business world. That’s because it’s easy to give something a name and talk about it. It’s much more difficult to give meaning to the name and define it. Writing the new definition out forces you to get clear on the specifics of what it means. It also…

    Herbert Lui

    June 25, 2025
    Contentions, Creativity, Creator Confidential, Promotion
  • Assume sincerity

    “It was so great to see you!” your colleague says. Does your colleague say that to everyone to be polite, or did they actually mean it? “I love your shirt!” a waiter tells you. They just served you the bill. Are they flattering you in the hopes of earning a higher tip? You describe a…

    Herbert Lui

    June 24, 2025
    Expectations
  • Dead ends and gateways

    The reward for good projects are more projects. Some people are willing to pay you for projects that you may not enjoy doing. There are two types of projects: Dead ends are projects that you don’t enjoy, and don’t lead you to an outcome you want. You can figure this out by looking at people…

    Herbert Lui

    June 23, 2025
    Creativity, Creator Confidential, Expectations
  • Success shouldn’t be an excuse

    Success fails when it’s used as a socially acceptable excuse to keep you safe from exploring the unknown, and committing to discover your contribution.  If you promise yourself that you’ll feel more secure about the future once you’ve accumulated more savings, you also commit to experiencing high stress and dissatisfaction until that achievement. If you…

    Herbert Lui

    June 22, 2025
    Expectations, Life, Turning Stories
  • The sincerity of a blog post

    It’s not very likely your blog post will go viral. There is no status, money, or recognition to gain from writing a blog. Here’s what remains: I’ve recently been reminded of how sincere and vulnerable that people who write blog posts choose to be. I find it rare even for many of my friends, many…

    Herbert Lui

    June 21, 2025
    Creativity, Creator Confidential
  • Tolerance for difficult emotions

    A paper from decades ago studied both elite and non-elite swimmers. The findings suggest that while both types of swimmers experience intense anxiety, elite swimmers interpreted the emotion as a part of the process—their bodies were getting ready to perform well—whereas more non-elite swimmers felt that the anxiety was debilitating. This tendency could probably apply…

    Herbert Lui

    June 20, 2025
    Creativity, Creator Confidential, Expectations
←Previous Page
1 … 4 5 6 7 8 … 140
Next Page→