Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Three lessons from Peter Yang

    I recently worked on a post with Peter Yang for the Figma blog. While the post is about 10 rules for making products that customers love, I learned a lot about Peter’s work as a creator while doing research for the post.  Peter works a full-time job as a product lead at Roblox, and writes…

    Herbert Lui

    February 5, 2024
    Creator Confidential, Figma
  • The 90% tax on your creative work

    Mahershala Ali says: You really only actually act between action and cut. 10% of the time.  The rest of it is prepping for [it]—the wardrobe, the costume elements of it, the building the psychology and getting ready for the piece itself. Actually getting to act is such a miniscule part of the experience that you…

    Herbert Lui

    February 4, 2024
    A Matter of Time, Creativity, Creator Confidential
  • The 50 best 50 Cent quotes

    During the commute to work, I find myself returning to the audiobook of 50 Cent’s Hustle Harder, Hustle Smarter. While he’s best known for his music and TV productions, 50 Cent’s quotes, opinions, and ideas have resonated with me more than I’d expected (like here and here). In this post, I’ve put together a list…

    Herbert Lui

    February 3, 2024
    Creativity, Life, Promotion
  • It’s not real feedback until it hurts

    If you want to learn, you need feedback. There’s a reason that Marshall Goldsmith’s method involves interviewing the people around his clients; because he interviews them and takes in their feedback about his client. Without someone like Marshall, it’s a bit more difficult to take in real feedback from people. Cate Hall suggests one way,…

    Herbert Lui

    February 2, 2024
    Life
  • “I should have done this earlier”

    Or, celebrate—because it’s great that you’re doing it now, and you’ve figured it out for the next time.

    Herbert Lui

    February 1, 2024
    A Matter of Time
  • Three things I learned about execution as an employee (that I didn’t as an entrepreneur)

    1. There is always a surplus of work that needs to be done. As an entrepreneur, it’s easy to “deprioritize” this stuff and drop the ball, and not feel the effects until later. As an employee, that’s not possible, because your team will hold you accountable. You need to manage all of these things well;…

    Herbert Lui

    January 31, 2024
    A Matter of Time, Figma
  • Demos need details

    In Creative Selection, Ken Kocienda describes a backlot scene from Singin’ in the Rain, set on a Hollywood backlot intended to look like a city street.  Immediately before Kelly dunks himself under a gushing downspout draining water from the roofs of the “buildings” he is dancing past, he skips past La Valle Millinery Shop, an…

    Herbert Lui

    January 30, 2024
    Uncategorized
  • Run with it

    From Figma’s careers page: Building Figma is about taking initiative, being bold and charting a new course, not running a playbook. Figmates are building the future of design by tackling big, scary, exciting challenges like Figma’s future depends on it. Because it does.

    Herbert Lui

    January 29, 2024
    Creativity, Creator Confidential, Figma
  • Friendship and creative work

    Rebecca Morrison asks, “What do you do when your family doesn’t believe in or even understand your writing dreams?” It’s natural for you to express your frustrations, angst, and fears with your family and friends. They’ll do the same to you, because you’re close. You can let your guard down around them and be yourself,…

    Herbert Lui

    January 28, 2024
    Creativity, Creator Confidential, Expectations, Life
  • Tell people what you want to do, and it just might happen

    Tom Critchlow recently published his list of dream clients, and how he believed he could add value to them. (The post started as a thread, which itself was a response to this prompt.)  It wouldn’t surprise me at all if some of these came to fruition. (In fact, I’m expecting that to happen.) Tom’s thoughtfulness,…

    Herbert Lui

    January 27, 2024
    Contentions, Creator Confidential, Expectations, Promotion
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