Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Speaking
  • Open ears, open mind

    For some reason, I’ve found myself listening to less music and fewer podcasts. I’ll often just leave the house or office and just walk. When I eat lunch or dinner, I’m just eating. While this can feel boring some days, it also feels like something is happening in my brain. I listen to the sounds…

    Herbert Lui

    October 21, 2024
    A Matter of Time, Creativity
  • Spare time

    Today, I came across a book entitled The Spare-Time Book: A Practical Guide to Adventure. The foreword was by Roger Bannister, who used his spare time training. He eventually became the first person to run a mile in under four minutes. It was a helpful reminder to my judge aspect—my inner critic—that at some point,…

    Herbert Lui

    October 20, 2024
    A Matter of Time
  • The architect and the assignment

    An architect takes in their latest assignment: to rescue a wealthy client’s plans gone wrong. The client has high hopes for it, and believes it has the potential to be a landmark and a part of their legacy. The main problem is there is very little time. She has two weeks to do it. In…

    Herbert Lui

    October 19, 2024
    A Matter of Time, Creativity, Creator Confidential, Expectations
  • Have you disappointed enough people lately?

    When you look back at yourself six months from today and don’t feel like you’ve disappointed anybody, there’s a problem.  It means you’ve made other people’s plans and projects a priority over your own.  You’ve been holding back your own stories, ideas, and opinions because you don’t want to hurt anyone’s feelings or because you’re…

    Herbert Lui

    October 18, 2024
    Creativity, Creator Confidential, Expectations, Life, Turning Stories
  • There is no failure

    When Virgil Abloh was planning his lecture at RISD, he decided that he was going to make a product on campus and that would be the subject of his talk. He would need to take this assignment in between all of his other prior commitments, such as leading his self-initiated fashion label Off White. He…

    Herbert Lui

    October 17, 2024
    A Matter of Time, Creativity, Creator Confidential, Expectations
  • The secret isn’t in the recipe

    An apprentice is sick of his job at a high end restaurant. It pays poorly, he’s stuck doing the menial tasks, and the head chefs don’t give him any recognition or affirmation. A manager at a rival restaurant approaches him with a deal. If the apprentice steals the restaurant’s recipes, the manager will give him…

    Herbert Lui

    October 16, 2024
    Creativity, Creator Confidential, Life
  • A good brand honors a group

    Nike honors great athletes. Apple honors people who think different. Stripe honors people with high agency who value intellectual ambition, as well as economic and technological progress.  Every good brand is built on honoring a group of people. Who is your group? What do they respect and value? What are you making that will honor,…

    Herbert Lui

    October 15, 2024
    Contentions, Promotion, Revision
  • When overdelivering fails

    There’s a book entitled, “Overpromise and overdeliver.” The title is a good principle generally. As James Altucher explains, “Over-promise sets you apart from the people who under-promise. 
Over-deliver sets you apart from people who just delivered.”  The principle breaks when overpromise or overdelivery puts you in a position to fail to deliver entirely.  If it…

    Herbert Lui

    October 14, 2024
    Creativity, Creator Confidential, Expectations
  • New Material

    My friend Hamza and I started a show entitled New Material. We discuss creativity and productivity, through the lenses of business and art.  It’s been a great opportunity for me to learn firsthand the intricacies of recording and publishing a podcast. I’m not entirely unfamiliar with it—I developed, managed, and launched the first season of…

    Herbert Lui

    October 13, 2024
    Creativity, Creator Confidential
  • Work arrangements can be flexible

    My friend was the perfect candidate for a job opportunity. He already had the respect of the CEO and the team, a depth of familiarity with the company’s product, and his skills were perfect for the role. He would have gotten the job already, except he was in a different country that the company couldn’t…

    Herbert Lui

    October 12, 2024
    Creator Confidential
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