Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • “I’m already doing that, though!”

    When someone gives you advice, or when you apply a best practice, you may not actually be doing it the way that person intended.  In other words, if an expert watched you practice your work or apply your approach, they might say, “Hey, wait—that’s not what I meant.” That moment is a gift. There’s a…

    Herbert Lui

    May 31, 2024
    Creator Confidential, Expectations
  • Choosing how you feel

    My friend Peter has been running Barrel, which has grown into Barrel Holdings, for 18 years. In the past, he’d constantly feel the worries of what could go wrong the following week, even on holidays.  If you’re an entrepreneur or independent, you’ll know exactly what Peter means—when the buck stops with you, you’re ultimately responsible…

    Herbert Lui

    May 30, 2024
    A Matter of Time, Creativity, Creator Confidential, Expectations, Life
  • You made it!

    There’s a popular post circulating online that suggests men shouldn’t celebrate their birthdays because they—we!—should celebrate achievements, not existence. While I could relate to it, and I felt incredibly surprised as my perspective is the exact opposite, the main point I want to make is this: If you manage to make it another year around…

    Herbert Lui

    May 29, 2024
    A Matter of Time, Life
  • Derrick White and confidence

    I wouldn’t call myself much of a sports fan, and still there is a lot to like about this piece profiling professional basketball player Derrick White.  The most outstanding story, to me, is about White’s initial wavering confidence to keep shots up after a couple of misses—perhaps due to a transition moving from San Antonio…

    Herbert Lui

    May 28, 2024
    Expectations
  • The work vs. the strategy

    The films in the Marvel Cinematic Universe have made nearly $30 billion in box office sales. The studio spent around $7 billion of that to make the films. That’s an incredibly successful film franchise—the highest grossing one of all time. Naturally, film studios are trying to copy it. And yet, Marvel’s chief creative officer Kevin…

    Herbert Lui

    May 27, 2024
    A Matter of Time, Creator Confidential, Expectations
  • Sheridan’s levels of autonomy

    AI can easily take over generative creative work because that stage of work has a lot of room for making mistakes. In fact, you could say that mistakes are encouraged. Sometimes, an AI hallucination is the best thing that could happen to an idea. However, at some point in the creative work, there’s much less…

    Herbert Lui

    May 26, 2024
    Creator Confidential, Life
  • One sitting vs. many sittings

    When you commit to making something, and not stopping until you’re finished, you’re tapping into an incredibly powerful energy. This is the power of one sitting. It has the same energy as a sprint. For example, hackathons take this force to the extreme, stretching the time window out to a full day or two. If…

    Herbert Lui

    May 25, 2024
    A Matter of Time, Creativity, Life
  • From 0 to 3,000 book sales

    I recently found out I’d sold over 3,000 copies of Creative Doing in under two years. My goal is to promote the book until I sell 10,000 copies, a number which represents the point where people are discussing it via word of mouth. I am well on my way towards it. I have been putting…

    Herbert Lui

    May 24, 2024
    Creativity, Creator Confidential, Promotion
  • Afterthought vs. forethought

    Marvel has made a bunch of really great, cohesive, films that fit together well. You’d think that they had it all planned it out, and that’s not the case. Rather, the studio looks back at its previous body of work for material that could turn into solutions. C. Robert Cargill, screenwriter on the 2016 Doctor…

    Herbert Lui

    May 23, 2024
    A Matter of Time, Creativity, Creator Confidential
  • On my 366th day at Figma

    Today I ran a distribution workshop for the editorial team. To prepare, I also dropped in a dozen thought starters for promoting two posts in a distribution workshop I run.  I also promoted a blog post for a feature that our team announced today. I was particularly hands on with this promotion and we tried…

    Herbert Lui

    May 22, 2024
    A Matter of Time, Figma, Promotion
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