Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Creative Doing
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  • Discipline and interest

    Jonnie Park has recorded over 300 episodes of his podcast, Fun with Dumb. Even though it’s one of the most consistent, disciplined, parts of his practice, he still wonders if it’s worth the effort. He knows his podcast isn’t the most viral thing he could be doing; it doesn’t get the most reach. While the…

    Herbert Lui

    November 15, 2024
    Creativity, Creator Confidential, Expectations, Promotion
  • Water polo and penicillin

    When I was researching a new piece of work, I revisited Chase, Chance, and Creativity. Author and medical doctor James H. Austin puts forward the idea that there are four types of luck, which I covered at Lifehacker over a decade ago.  Of all of these types, the one I wanted to dig deeper into…

    Herbert Lui

    November 14, 2024
    Creativity, Expectations, Life
  • Ordinary inspiration, extraordinary work

    As of March 2024, Pokémon had sold over 480 million copies of its game. That’s 28 years after the company released the first Pokémon games, Pocket Monsters Red and Green, in Japan. You’d think that there were high expectations, or a grand vision, that drove the movement that would earn the name Pokémania—but art director…

    Herbert Lui

    November 13, 2024
    Creativity, Expectations
  • Long & McQuade

    Over a decade ago, my friends and I released the first episode of Prologue with a recording artist named Ryan Lewis. We drove from Toronto to Montreal, went backstage to Osheaga, recorded the interview, slept, and left early the next morning. That kicked off a series of other interviews with artists like Ty Dolla $ign,…

    Herbert Lui

    November 12, 2024
    Around the World, Creator Confidential, Promotion
  • Your city’s culture needs you

    One of Toronto’s few magazine shops, Presse Internationale, is shutting down after nearly two decades of operation. A new landlord bought the building and is increasing rent for that storefront from $7,000 to $11,000. It’s difficult news, and there are a lot of things to feel upset about. What I think is missing from the…

    Herbert Lui

    November 11, 2024
    Around the World, Contentions, Creativity, Promotion
  • The infinite game of blogging: 1,000 posts later

    On February 14, 2022, I started playing a game. I could win by writing a blog post every day for 100 days.  Before the game, writing had felt like a chore on good days and torturous on bad days. I struggled to find my way out of the mindset of “content creation.” I started the…

    Herbert Lui

    November 10, 2024
    Creativity, Creator Confidential, Life
  • A podcast’s marketing foundation

    Some websites estimate that there are six million different podcasts on Spotify. If you’re making one of these podcasts, one of the key challenges is to find people who will like your podcast, and make sure they can easily access your podcast’s latest episode. When Hamza and I first started working on our podcast, New…

    Herbert Lui

    November 9, 2024
    Contentions, Creator Confidential, Promotion
  • Disappointment and writing

    Michael Lopp wrote a simple post about what you can expect your writing to do for you. The one that caught my attention was, “45% will do much worse than you expect when published.” That is a high percentage, but it sounds right. Writing—and all sorts of creative endeavors, really—means becoming very familiar with disappointment.…

    Herbert Lui

    November 8, 2024
    Creativity, Creator Confidential, Expectations
  • Creative success will not fill the hole in your heart

    Tara Brach writes in Radical Acceptance, “Even when we are engaged in activities that are meaningful to us, that are creatively and spiritually gratifying, they can be “co-opted” and used to satisfy the unmet needs of the wanting self.”  This resonated with me. In July 2022, I wrote, “When you instrumentalize creativity—that is to say,…

    Herbert Lui

    November 7, 2024
    Creativity, Creator Confidential
  • Ladders as liberating rules

    Aaron Renn made a mistake early in his career. He attended Indiana University in Chicago, and he started his career in mid-tier corporate consulting. At the time, he didn’t have a clear perspective on the possibilities outside of his small town. He writes, “My choices were extremely high ambition by the standards of that community,…

    Herbert Lui

    November 6, 2024
    Creativity, Expectations
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