Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Helpful overconfidence vs. hurtful overconfidence

    Sometimes, being overconfident can actually be useful. For example, when you behave like someone likes you—even when you’re not sure—you create a self-fulfilling dynamic where they may be more likely to reciprocate your behavior. When you are overconfident about how much influence you have over your attitude, you also choose to deliberately shape it. Here…

    Herbert Lui

    July 25, 2024
    Creator Confidential, Expectations
  • Potential

    When you are new, people will see you as unrealized potential. They haven’t seen your work, so they will make decisions based on signals. With the right introductions, or the right work samples, or the right publicity, they may be willing to give you a shot—maybe even to make a bigger bet on you as…

    Herbert Lui

    July 24, 2024
    A Matter of Time, Creativity, Expectations
  • Three things I learned after placing Creative Doing in a bookstore

    Several months ago, I cold called a brick and mortar bookstore and pitched Creative Doing to the manager of a bookstore. To my surprise, the manager placed an order for a few copies right away.  Since cold emails have a low success rate, I had thought the odds would be incredibly low for something like…

    Herbert Lui

    July 23, 2024
    Creator Confidential, Expectations
  • 5 pieces I re-read recently

    I recently pulled up some of my old work to re-read, either because the ideas came up in conversation or were related to something that I was thinking about or feeling. They were great reminders for me, and maybe they’ll be helpful for you too: The work needs to be enough: A creative manifesto: “To…

    Herbert Lui

    July 22, 2024
    Creativity, Life
  • Clarity, success, and confidence

    What does success mean to you? What values does it reflect? How certain are you that you can accomplish what you set out to do?  What reasons and evidence do you have for this certainty? What are you willing to risk if you fail?  What can you gain if you fail to accomplish your goal?…

    Herbert Lui

    July 21, 2024
    Expectations
  • Three dimensional business cards

    I once heard a CEO of a construction company describe his buildings as three dimensional business cards.  It was a great way of thinking about work, and emphasizing why it’s important to do a good job on everything. When a prospective client sees the work you did for somebody else, even if they’re not on…

    Herbert Lui

    July 20, 2024
    Creativity, Creator Confidential, Expectations
  • Another business model example blending creativity and expertise

    A couple of years ago, I highlighted Chris Do’s business model for The Futur. More recently, I also highlighted Dan Runcie’s business model. Here’s Dan Shipper sharing his business model for Every: At the top of the pyramid are the enterprise deals. I’ve previously written a bit about Spotify’s, Axios’s, and Headspace’s moves into the…

    Herbert Lui

    July 19, 2024
    Creator Confidential
  • Procrastination

    When you don’t do something you said you would do, you’re hurting your confidence. Procrastination is a great example of that. If you said you were going to work on something for an hour, and then you open up social media for five minutes and an hour goes by, you need to find a new…

    Herbert Lui

    July 18, 2024
    Expectations
  • Presenting uncertainty

    If somebody is approaching you about a simple question that you know is impossible to answer, you want to respond with a demonstration of your expertise.  Let them know the uncertainty is justified; show historical evidence that what they are asking is difficult to predict. Look at the evidence or circumstances and let the person…

    Herbert Lui

    July 17, 2024
    Creator Confidential, Expectations
  • Confidence buffer

    A friend once told me about pitching one of the world’s biggest companies. While they didn’t do business together, my friend was saying it was incredible—borderline a miracle—that the sales conversation even went that far. Then he reflected that it was his own responsibility. He said, “We shouldn’t have to be perfect to get it.”…

    Herbert Lui

    July 16, 2024
    Creativity, Expectations
←Previous Page
1 … 37 38 39 40 41 … 140
Next Page→