Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Signs of maturity

    A bias for calmness and inner peace. A stronger confidence that things will work out in the long run. Patience. An open-mindedness to what’s new, while still preferring your own taste. An ability to feel small for a short time, knowing that’s what it takes to be the bigger person. Appreciating youthful energy, as you…

    Herbert Lui

    September 19, 2024
    A Matter of Time, Creativity, Life
  • Rules are made to be rewritten

    Tim Ferriss recently took a four month sabbatical from his podcast. He needed to figure out what his plans were for it. He felt his enthusiasm for the show waning. As he told Kevin Rose, “If I get so apathetic or bored that I stop doing the podcast, that’s the end of the income period.”…

    Herbert Lui

    September 18, 2024
    A Matter of Time, Creativity, Creator Confidential
  • A letter from the past

    8 years ago, I wrote a letter to my 35-year-old self. I expected to find it embarrassing (some of it is!), so I was surprised to find that there was some good stuff in there. I really emphasized, “Your opinion of you is really the only [thing] that matters.” In a way, I told myself…

    Herbert Lui

    September 17, 2024
    A Matter of Time, Creativity, Expectations, Life
  • Picasso, the boilermaker, and expertise

    If you want to build a business on your expertise—specialized knowledge—one early key is to break out of the idea that your effort should be directly correlated with your income. Here’s a good, perhaps fictional, example that starts off with a woman asking Picasso to make a sketch for her:  Picasso complied and then said,…

    Herbert Lui

    September 16, 2024
    Contentions, Creator Confidential
  • Making mistakes, with grace

    You’re going to make a lot of mistakes. If you didn’t learn how to make mistakes gracefully, here’s one way to do it: Acknowledge the mistake. Apologize to someone if you’ve caused them pain or done something wrong. Make an effort to make things right and to lower the odds of it happening again, and…

    Herbert Lui

    September 15, 2024
    Creativity, Life
  • The long, hard, stupid way at Hacker News

    A few years ago, I joined Chris Do at The Futur podcast, where I mentioned a story about Momofuku displaying chickens that they weren’t actually serving. I didn’t do a great job explaining the story. After I heard Frank Chimero mention a similar idea six months ago, my brain remembered the idea and I wrote…

    Herbert Lui

    September 14, 2024
    Creator Confidential, Promotion
  • Old friends

    Old friends know the past versions of you very well. However, those experiences and images make it difficult for them to see new versions of you. If they are opposed to change, and don’t want to lose you as a friend, your desire to grow in a different direction will feel painful to them. They…

    Herbert Lui

    September 13, 2024
    A Matter of Time, Expectations, Life
  • Two ideas to stand out when you’re applying to jobs

    First idea: Email the person who is hiring for the job to introduce yourself. If you’re not sure, make the best guess. For example, if you’re applying for a job as a content marketing manager, email the marketing director. If you’re applying for a job as a security engineer, email the director of security. It…

    Herbert Lui

    September 12, 2024
    Creativity, Promotion
  • Keep one specific person in mind when you write

    I don’t mean a persona. I mean a real person with a first name and last name. Ideally, you’ve met them and spent some time talking with them. If you haven’t, maybe you can attend one of their speeches at a conference or find an interview online somewhere. If you can’t spend time with this…

    Herbert Lui

    September 11, 2024
    Creativity, Creator Confidential
  • Trust summaries (AI or otherwise) at your own risk

    A very specialized, expert, government trial suggests that AI underperforms compared to people at summarizing information.  Reading a book summary is not the same as reading a book. In fact, you miss the most important parts of the book when you read the summary. Worse yet, you may even fool yourself into thinking you know…

    Herbert Lui

    September 10, 2024
    Creativity, Life, Revision
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