Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Ambition demands sacrifice

    In How to Get Rich, Felix Dennis makes the case that unless your demons are driving you to get rich, you should probably not try it. He writes, “Whether the sacrifices involved – not only your own, but those you will ask of your family, present or future – are worth the tyranny that such…

    Herbert Lui

    September 4, 2024
    Creator Confidential, Expectations
  • Make “good” impossible

    When Richard Feynman was learning how to draw, his teachers told him to loosen up. He couldn’t quite figure out what this meant until one teacher told him to draw a person without looking at the paper.  Richard quickly realized that it would be impossible to make a good drawing without looking at the paper.…

    Herbert Lui

    September 3, 2024
    A Matter of Time, Creativity, Creator Confidential
  • “Return on Investment”

    One key to surviving in business is to make sure the money you put into it is producing (or going to produce) a larger amount of money. There are a lot of ways to measure this—one simple one is known as “Return on Investment” (ROI for short). The calculation is simple: “Net Return” divided by…

    Herbert Lui

    September 2, 2024
    A Matter of Time, Creator Confidential, Expectations, Life
  • Post-travel integration

    Earlier this year, I went to Hawaii for my honeymoon (which was the reason for essentials week).  When my partner and I returned, we bought a couple of notebooks from Moleskine and decided to recount our trip through that. For me, it meant writing a page full of words documenting moments from the trip. Sometimes,…

    Herbert Lui

    September 1, 2024
    A Matter of Time, Around the World, Creativity
  • Record, rewrite, rehearse

    The next time you prepare for a job interview (or sales call, important meeting, etc.), take a few minutes to recall previous job interviews and note the common questions. Anticipate some new upcoming questions and write them down.  Record yourself answering each question out loud. Listen to your answers.  How does each answer sound? What…

    Herbert Lui

    August 31, 2024
    Creator Confidential, Expectations, Life
  • A well-rounded creative practice

    When you get better at what you do, you’re also becoming more critical of it. You analyze what’s not working, or what doesn’t feel right, and you improve it. It’s a happy working arrangement until the critical aspect of you gets too much influence. It knows it’s important because its taste is keeping you in…

    Herbert Lui

    August 30, 2024
    Creativity, Expectations
  • Some nice quotes

    Dylan O’Sullivan posts some really great classic work into his X feed (I believe he runs the Infinite Books one as well). Here are some that have been rattling around my brain: C.S. Lewis: No man knows how bad he is till he has tried very hard to be good. A silly idea is current…

    Herbert Lui

    August 29, 2024
    Creativity, Life
  • Progress in restraint

    Earlier this year, I decided to make “restraint” the one-word theme of the year. I wouldn’t call it fun, however there’s no doubt it has made my life richer. Here are five notes on how it’s going: Some more observations related to restraint:

    Herbert Lui

    August 28, 2024
    Creativity, Life
  • Don’t start from scratch

    Here’s an interesting prompt: avoid starting from scratch. This constraint prohibits the creation of new raw material (e.g., writing into a blank document). You may only rewrite or edit existing text. The result is much more consideration on what already exists. You scour your drafts, your existing work, and look for neglected ideas. You might…

    Herbert Lui

    August 27, 2024
    A Matter of Time, Creativity
  • Optional prerequisites

    On your first few trips to the gym, you’re trying to figure how much weight you can actually lift. (Or how fast you can run, how fast you can swim, how deep you can stretch, etc.) One good principle to adhere to is to lift what you can lift. You start light, and see what…

    Herbert Lui

    August 26, 2024
    Creativity, Creator Confidential, Expectations
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