Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Define it

    Ambiguity makes language wonderful. The same sentence, or even word, could mean something entirely different to another person. A writer may have a specific intention for their words, and yet there could be as many different interpretations as there are readers.  This also means that it takes time for people to come together and agree…

    Herbert Lui

    December 25, 2024
    Creativity, Life
  • Kowloon Walled City

    A couple of years ago, I visited a beautiful park where the Kowloon Walled City used to stand. It was my first time hearing about it. This article breaks down its history. There is also some great information in this infographic. Here was what the Kowloon Walled City looked like before the government tore it…

    Herbert Lui

    December 24, 2024
    Around the World
  • Stories as psychological moonshots

    In 1969, commander Neil Armstrong and lunar module pilot Buzz Aldrin landed the Apollo 11 on the moon. It was the first step to send people into space and discover literal galaxies of new possibilities. This project became the archetypal one for ambitious, exploratory, work; we now use the word “moonshot” to describe projects that…

    Herbert Lui

    December 23, 2024
    Contentions, Creativity, Turning Stories
  • Creative unattachment

    It’s best to attach the value of your work based on something that’s within your control. This could mean a way of doing things, a philosophy, or a set of values—or all three. Championship NFL coach Bill Walsh would call this a Standard of Performance.  Here are some things you don’t control: How other people…

    Herbert Lui

    December 22, 2024
    Creativity, Creator Confidential, Expectations
  • My 2015 interview with MC Jin

    In 2002, Jin Auyeung took over hip-hop by winning a weekly freestyle competition for seven consecutive weeks on 106 & Park. His debut song, “Learn Chinese,” was on regular rotation in my elementary school, and my friends would holler out the Cantonese ad-libs. It was a moment that felt similar to Linsanity, Jeremy Lin’s two-week…

    Herbert Lui

    December 21, 2024
    Creativity, Creator Confidential
  • Turner’s practice

    When you look at one of Joseph Mallord William Turner’s paintings, you might notice his work with color. Yes—while it is a landscape painting, and landscapes were seen as a relatively low form of art at the time, that Turner took on any way for better commercial prospects—it’s also much more than what even a…

    Herbert Lui

    December 20, 2024
    Around the World, Creativity
  • Be the first

    If you really want to make a difference in somebody’s life, be the first person to make a contribution.  This could mean being their first customer, their first donor, or the first person to leave a comment or share the work.  It will make a powerful impression, give them energy, and help them start a…

    Herbert Lui

    December 19, 2024
    Expectations, Life, Promotion
  • Friends pay full price

    Several months ago, I met a new friend and gave them a copy of Creative Doing as a gift. They responded that they would buy another copy, saying, “Friends pay full price.” It was refreshing, the complete flip of the usual friends and family discount. (Or in my case, giving gift copies.) When you reciprocate…

    Herbert Lui

    December 18, 2024
    Creator Confidential, Promotion
  • Deliberate play

    When I was a child, my parents enlisted me in piano class for the better half of a decade. Those were long years. Every day, I was tasked with practicing two or three songs six times. During exam season, I would need to practice my exam songs ten times perfectly—which meant that if I made…

    Herbert Lui

    December 17, 2024
    Creativity, Expectations, Figma, Turning Stories
  • Every dollar you save is a coupon on the next thing you buy

    Retailers often offer incentives to encourage customers to buy more stuff. This can look like buy two get one free, buy one get one 50% off, flash sales, and free shipping thresholds. Most of these mechanisms are designed to short circuit your brain. They work against clear thinking; they give you a limited time constraint…

    Herbert Lui

    December 16, 2024
    Life, Turning Stories
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