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Read the room
When you’re presenting online, one helpful way to think about voice, tone, and style is to consider its physical equivalent scenario. For example, let’s say you’re making a video that’s going on YouTube. What are you going to talk about, and how do you want to sound? When you change the metaphorical environment and audience,…
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Optional vs. required vs. prohibited
Are you more likely to do something when it’s optional, required, or prohibited? Which frame of a task energizes you more? For example, what if the reading lists in English class weren’t framed with required reading—but completely optional ones? What if the descriptors were creative and interesting enough to get students to give it a…
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What went right?
The things that go wrong get the most attention. That makes sense, because somebody needs to correct them. The problem happens when the things that go wrong get all of the attention. You may even start to only notice things going wrong. Focus on the things that didn’t go wrong—the things that went right. When…
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Open ears, open mind
For some reason, I’ve found myself listening to less music and fewer podcasts. I’ll often just leave the house or office and just walk. When I eat lunch or dinner, I’m just eating. While this can feel boring some days, it also feels like something is happening in my brain. I listen to the sounds…
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Spare time
Today, I came across a book entitled The Spare-Time Book: A Practical Guide to Adventure. The foreword was by Roger Bannister, who used his spare time training. He eventually became the first person to run a mile in under four minutes. It was a helpful reminder to my judge aspect—my inner critic—that at some point,…
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The architect and the assignment
An architect takes in their latest assignment: to rescue a wealthy client’s plans gone wrong. The client has high hopes for it, and believes it has the potential to be a landmark and a part of their legacy. The main problem is there is very little time. She has two weeks to do it. In…
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There is no failure
When Virgil Abloh was planning his lecture at RISD, he decided that he was going to make a product on campus and that would be the subject of his talk. He would need to take this assignment in between all of his other prior commitments, such as leading his self-initiated fashion label Off White. He…
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The secret isn’t in the recipe
An apprentice is sick of his job at a high end restaurant. It pays poorly, he’s stuck doing the menial tasks, and the head chefs don’t give him any recognition or affirmation. A manager at a rival restaurant approaches him with a deal. If the apprentice steals the restaurant’s recipes, the manager will give him…
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A good brand honors a group
Nike honors great athletes. Apple honors people who think different. Stripe honors people with high agency who value intellectual ambition, as well as economic and technological progress. Every good brand is built on honoring a group of people. Who is your group? What do they respect and value? What are you making that will honor,…