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Is the business on your side?
I recently brought a duvet to a dry cleaner. As I was checking out, the cashier asked if I had a coupon. When I said I didn’t, they suggested I might be able to search for it online. It took me a few seconds, and just like that, I got 20% off. Credit card processors…
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Launch first, improve later
The closer you get to a launch day, the more problems seem to pop up. Product decisions, brand questions, even naming decisions. These are the launch jitters. If you wrestle with perfectionist tendencies, these jitters may persuade you to slow the launch down. Maybe delay it by a week or a month, to get some…
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Going through the motions
Going through the motions is incredibly useful. It gets you showing up, which means it gets you started. You’re metaphorically greasing the grooves. It’s better than the alternative, which is not getting started. One way to do this is just ask yourself, “What’s the next physical action?” Then plan a time and place to do…
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It’s also your idea now
Some of my family members recently stayed over as houseguests. As they settled into the guest bedroom, the room became theirs. When I realized I’d left my pants in the guest room closet, I needed to ask them if I could go in. It was still my guest bedroom, but it was their bedroom for…
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Foundational content
There are many, many, good entrepreneurs with good businesses who have a website with only a homepage. If you’re one of them, maybe you haven’t put much effort into marketing promotion. (You might say, “We’ve done zero marketing!”) Or you might have hired some marketing firms in the past—SEM, publicity, social media, etc.—but you haven’t…