Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Celebrating the debut of Home Room

    A few years ago, Jonnie Park started his podcast, Fun With Dumb (a play on his rap name, Dumbfoundead). I remember listening to episode nine when it came out several years ago and really enjoying it. With Jonnie at the helm, the podcast went on for over 300 episodes and gathered a loyal fanbase. Along…

    Herbert Lui

    January 26, 2026
    Creativity, Creator Confidential
  • Evening constitutional

    Even during the winter, one of my favorite times of day is going for a stroll with my wife after dinner. It’s very helpful for digestion, so it’s known as a “constitutional,” or more crudely as a, “fart walk.” In Chinese, the term is, “散步.” I remember my grandparents doing this every night.  If you…

    Herbert Lui

    January 25, 2026
    Creativity, Life
  • Why people still ask for directions

    Maps were one of the first technologies. The earliest map we know of right now was etched into a mammoth tusk around 25,000 years old. Maps have come a long way, from tusk, to paper, to software. Now, an app can offer a huge, interactive, map of the world in your pocket, down to the…

    Herbert Lui

    January 24, 2026
    Around the World
  • Becoming more mindful of overcorrecting

    For almost all of my life, I’ve taken feedback very seriously. I wanted to stay out of trouble, so I learned to do this to make sure figures of authority—parents, teachers, etc.—knew that I was listening to what they said. In a way, this became one of my strengths. I learn and adapt very well.…

    Herbert Lui

    January 23, 2026
    A Matter of Time, Creativity, Creator Confidential, Turning Stories
  • Manage your energy, not just your time

    Focus your life on doing things that make you feel a personal lift.  I used to think that meant chasing excitement. The definition has expanded.  For example, I’ve realized I feel a personal lift when I do things I used to avoid—whether it’s an ordinary task that makes me healthier, a task where I can…

    Herbert Lui

    January 22, 2026
    A Matter of Time, Creativity, Creator Confidential
  • Five

    Five ideas. Five items. Five original sentences. Three’s a trend, and a party, and five is—quantitatively—rowdier than that. Five is a movement, a celebration. For me, five brings a sense of confidence that something exists and is worth sharing. There’s a reason that top five is a thing. It’s one of the liberating rules of…

    Herbert Lui

    January 21, 2026
    Creativity, Creator Confidential
  • Some teachers show you what to avoid

    Scott Adams, famous for creating Dilbert and endorsing Trump in 2015, passed away last week. Several years ago, I found his book, How to Fail at Almost Everything and Still Win Big, useful, particularly his idea of “talent stacking,” which is to get good enough to be at the top 25% of two different disciplines.…

    Herbert Lui

    January 20, 2026
    Life, Turning Stories
  • 5 ideas I will be practicing this year

    Work with what you’ve got. Bonus points if you’re struggling. Nobody else can push your buttons, unless you let them. You can impress other people without trying to be impressive. Relax. Don’t let a misunderstanding blow up or distract you from your goals. The best way to get through a difficult moment is to be…

    Herbert Lui

    January 19, 2026
    Life
  • Five books I’ve enjoyed recently

    If you ever fall into a funk with reading—like I do!—it helps to find a book that is enjoyable, light, and easy to read. Here are some books I’ve enjoyed recently: I Deliver Parcels in Beijing: A working memoir of a man’s working life in China, told through dozens of odd jobs and gigs. Very…

    Herbert Lui

    January 18, 2026
    Creativity
  • How I stretch my attention span

    Keep my calendar clear of meetings. Focus on one project at a time. If that’s not possible, then focus on one task at a time. Try to keep tasks to one sitting. Spend a few minutes in the evening writing down the tasks that remain unfinished or the ones that came up.  Don’t stress, and…

    Herbert Lui

    January 17, 2026
    Uncategorized
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