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Marketing readiness
A product’s features may be complete, but that doesn’t mean it’s ready for customers yet. Before they use the product, customers want to know: What does the product do? Who’s it for? What’s a good reason I should care? There are more questions you need to ask yourself: how can you get the customer’s interest?…
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Writing tired
In my ideal world, I’d wake up around 8am, eat breakfast and have a matcha latte, and write for 1-2 hours. In this state, the writing just flows out. 60–95%, I don’t write under these ideal conditions. Life is asking me to take care of other things. Instead, I keep my eyes peeled for openings…
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Two ways to increase the value of your work
People get value from your work and experiences when you publish it and they experience it. There are two ways to increase the value of your work: You can improve the experience (e.g., through crafting the story, or telling it in a new and interesting way). You can contextualize it further. Or, you can get…
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Cultivating a life with less deadline pressure
Instead of counting down with a timer, try counting up with a stop watch. This is a lesson I learned from a personal trainer, who was timing me as I rested between sets. In addition to tracking what’s left to do, proactively track what you did. This is the iDoneThis philosophy. Right now, I cross…
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Notes from a season of movement
I’ve moved around the world more often than usual this year. I hadn’t written much about this, so I wanted to start with this post: My wife and I moved away from NYC, where we lived for two years, back to Toronto. I left my job as the director of marketing for FGX. I spent…
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Streaks are fragile, practices are anti fragile
Streaks are useful for keeping a behavior going. When you’re on a streak, the momentum and fear of breaking the streak carries you through to repeating a behavior. If you’ve worked out three times a week for 100 weeks straight, you want to do the same next week to keep the streak going. But what…