Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Survival of the most flexible

    Change happens faster and faster. So do new opportunities and challenges. If you’re flexible enough to adapt to these changes, you’ll gain an advantage.  For example, if you’re able to quickly move to a new city for a better work opportunity, while your equally smart peers are tied down to a house they need to…

    Herbert Lui

    November 16, 2025
    Creator Confidential, Turning Stories
  • Clarify what your career currently supports

    Your career can help you solve one problem at a time. It benefits from having a primary focus.  Here are some factors I have solved for, either through intuition or intention: Learning: When I started freelancing and grew that business into an editorial studio, I wanted to learn the ropes of starting a business.  Earning:…

    Herbert Lui

    November 15, 2025
    Creativity, Creator Confidential
  • Finding help is a skill worth mastering

    Everybody needs help. Asking for help can feel difficult though. You might worry about coming off as needy, or as an imposition. There’s a craft to finding help, and it’s worth mastering. Any improvement at it is worth being proud of. Your style is unique; everybody has a different comfort level with how public they…

    Herbert Lui

    November 14, 2025
    Creativity, Creator Confidential, Turning Stories
  • The Middle Way

    In Buddhist philosophy, the Middle Way is a practice that steers clear of extremes. It involves eight interconnected guidelines. You can consider the guitar string an analogy for the Middle Way: a guitar string needs to be just tight enough—not too loose, or too tight—to sound right. In the world of creative work, balancing art…

    Herbert Lui

    November 13, 2025
    Creativity, Creator Confidential
  • Wisdom starts with walking

    One of the more useful practices I’ve cultivated this year is treating stress like a pet dog. When I experience high stress, I imagine a dog who desperately needs to run outside to use the bathroom. It would feel cruel and irresponsible to keep them cooped up inside, and they would eventually take care of…

    Herbert Lui

    November 12, 2025
    Creativity, Life
  • Lest we forget

    My grandparents survived the Second World War. I don’t know much about what they went through. We never talked about it.  I imagine part of this silence involved protecting their grandkids from the horror. Maybe protecting themselves too, from revisiting the past and risking more trauma.  By the time I was old enough to learn…

    Herbert Lui

    November 11, 2025
    Life
  • Good project management is about getting ahead of opportunities and problems

    One useful way to think about project management involves anticipation. You can consider different scenarios and make plans for how to handle them. Goals and visions can serve as anchors for these scenarios. So can unplanned opportunities that pop up, and problems that you can foresee. For example, a friend of mine leading a publicity…

    Herbert Lui

    November 10, 2025
    Creator Confidential, Turning Stories
  • Your routines are your opinions

    There is a private library in the outskirts of Kyoto, called Kissa Fang. The books are meticulously organized. When you enter, a staff member hands you a wooden block. Any time you take a book off the shelf, you place the wooden block as a placeholder. This routine also enforces two opinions: read one book…

    Herbert Lui

    November 9, 2025
    Creativity
  • Fill in stories with realistic details

    One of my favorite authors was hired by a prestigious media platform to do a travel show. He hired one of his favorite rappers to record the theme song. He got paid to travel. He went on adventures, gained notoriety, and grew the community of people who followed him. It all looked great from the…

    Herbert Lui

    November 8, 2025
    Creator Confidential
  • Bias for novelty

    If you’re used to the same routines every day—same route to work, same apps and websites, same friends—then you have a lot to gain by exploring. Try a new coffee shop, restaurant, or bar. Visit a nearby local town. Don’t order your favorite dish, set out to find a second favorite. Don’t be surprised to…

    Herbert Lui

    November 7, 2025
    Around the World, Creativity
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