Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Overmatching the situation

    An overmatch happens when one army has an overwhelming advantage than their opponents. Overmatching means bringing the metaphorical gun to a knife fight (or even bringing a tank). When you prepare enough, when you practice everyday, and bring enough firsthand experience (or partner up with leaders who can being that experience), you are setting yourself…

    Herbert Lui

    November 28, 2024
    Creativity, Creator Confidential, Turning Stories
  • Find more ways to win

    If you play a game of chess well, with the right position, there is more than one way for you to win. If you play a game poorly, your options are few—there is only one way, perhaps even a miracle, for you to win. For any goal you have, it’s worth considering how many paths…

    Herbert Lui

    November 27, 2024
    Creator Confidential, Expectations, Life, Promotion
  • Everyone makes mistakes

    It’s how you respond to the mistake you just made that defines you. Will you let your emotions get the best of you? Will you let yourself get paralyzed? Will you keep digging yourself into a deeper hole? Will you react with defensiveness when somebody gives you painful feedback? Or will you regulate your emotions?…

    Herbert Lui

    November 26, 2024
    Life
  • Guarding against incentives

    Credit card companies make spending money fun by giving you perks. For example, with every dollar you spend, you earn a point that you can redeem for a prize—such as cash, hotels, or airfare. Sometimes, these credit cards offer prizes for you to sign up—such as a free iPad, or enough points for you to…

    Herbert Lui

    November 25, 2024
    Life
  • A genuine reaction

    When you do good work, you need to believe in the work. Put it out there, find a place to publish and promote it (definitely more than once!), and let the people respond.  You don’t need to ask them for a five star review, or for applause, or anything like that. If the work is…

    Herbert Lui

    November 24, 2024
    Creativity, Creator Confidential, Expectations, Promotion
  • 100% organic

    Plants don’t necessarily need gardeners to grow; for many millennia, they have grown on their own. Even if a person wanted to, they don’t control how or when a plant grows—they can only influence the odds of survival by giving it good care.  Organic growth just happens. You can do a lot of things to…

    Herbert Lui

    November 23, 2024
    Contentions, Creativity, Creator Confidential, Expectations
  • What are you running away from?

    One of the first things I did when I started a business was outsource bookkeeping and accounting. While it was a good move, I also think I handed off the reins far too much and for too long. It wasn’t difficult for me to find other priorities to care about—sales, marketing, operations, HR—but at the…

    Herbert Lui

    November 22, 2024
    Creator Confidential, Expectations, Life
  • The magic of the first trip

    My first two trips out of North America were to Portugal and China. I hadn’t visited Europe before, and I only visited Hong Kong once, nearly two decades before.  Both trips were the result of flight deals. My friends and I traveled together—a group of four, and then a separate group of seven. We shared…

    Herbert Lui

    November 21, 2024
    A Matter of Time, Around the World, Expectations
  • Overthinking and stopping

    I recently came across a phrase that resonated with me, “I’ve realized that the only way I’ll lose is if I stop.”  You stop because you talk yourself out of doing things you want to do, you put too much pressure on yourself, you avoid problems, you panic, or you try to control things that…

    Herbert Lui

    November 20, 2024
    Creativity, Creator Confidential, Expectations, Life
  • Business is about making dreams come true

    Derek Sivers reminded me of something. In Anything You Want, he writes, “Business is not about money. It’s about making dreams come true for others and for yourself.”  That’s exactly why I started doing business, and somewhere in the day-to-day operations—the grind of it all—I lost this sense. I had worked with a friend on…

    Herbert Lui

    November 19, 2024
    Creativity, Creator Confidential, Turning Stories
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