Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Make your place interesting

    If you want to do interesting things in your town or city, you’ll need to do homework. You might be signing up for local newsletters, checking out event calendars, or just walking around and observing. If there isn’t anything that’s interesting, your homework will be to start an event. There will always be people looking…

    Herbert Lui

    August 12, 2025
    Around the World, Creativity
  • New Material on Creative Odyssey

    When I meet my friend Hamza to record our podcast, New Material, I’m usually sitting at a desk with a podcast mic.  A few months ago, Hamza and I joined Emil Drud at his podcast, Creative Odyssey. (I’d mentioned this episode here, and previously joined Emil here!)  It was a beautiful day outside, so I…

    Herbert Lui

    August 11, 2025
    Creativity, Creator Confidential
  • Accept, commit, and endure

    Two related, and really useful, ideas from two psychologists: You don’t need to feel better—prepared, ready, in control—before you do the difficult thing. All life asks of you is that you participate. When you avoid negative emotions, you make them feel stronger. Steven C. Hayes explores experiential avoidance and acceptance and commitment therapy (ACT) in…

    Herbert Lui

    August 10, 2025
    Creativity, Life, Turning Stories
  • Two practical approaches to focus

    The survival approach: Choose the best option available, while you’re looking for your ideal option. Do whatever it takes to survive. There’s a Chinese saying, 騎牛搵馬, which translates to, “Ride a cow until you find a horse.” Seth Godin writes the second rule in The Bootstrapper Bible, “Things get better. But first, youʼve got to…

    Herbert Lui

    August 9, 2025
    Creativity, Creator Confidential
  • Ask for help

    Everybody needs help, at some point. (Entrepreneurs need the most help.)  You will need help. Sometimes, the less you want to ask for help, the more you stand to benefit from it. People can’t help you if they don’t know you need help. Asking for help is your responsibility. Be open about your problems. People…

    Herbert Lui

    August 8, 2025
    Creativity, Creator Confidential, Turning Stories
  • How many steps ahead?

    Thinking one step ahead is generally a good idea. When you anticipate what will happen, you can prepare a response. Most people will not think a step ahead, so you’re in a good position by doing this simple planning. Two steps ahead can be helpful as well, if you want to get ahead of the…

    Herbert Lui

    August 7, 2025
    A Matter of Time, Expectations
  • Reality vs. possibility

    I recently moved out of NYC. The way I was set up there simply wasn’t working. For example, by the time I wrapped up work, I felt depleted, without the energy to respond to a city that was calling out. Just a week after leaving, and wrapping up my job, the possibilities are starting to…

    Herbert Lui

    August 6, 2025
    Around the World
  • Art about art

    On a recent visit to the Art Gallery of Ontario, I came across J.L. Gérôme’s “The Antique Pottery Painter,” which was accompanied by this statement: Artists often have the ability to make us believe their paintings are real. Gérôme mastered and exploited this quality, using the incredibly smooth surface we see here to challenge our…

    Herbert Lui

    August 5, 2025
    Creativity, Creator Confidential
  • What would a doctor do?

    Doctors don’t look for clients. They look for patients. A doctor helps a patient diagnose their health condition, and puts a plan together for the patient to recover and heal. A good doctor doesn’t need to pitch you to be their patient. In fact, if you find a doctor being overly pushy, it’s a signal…

    Herbert Lui

    August 4, 2025
    Creativity, Creator Confidential, Promotion
  • It’s easier to make art, harder to make a living off it

    “It’s easier than ever to make music, and harder than ever to make a living from it,” Luc Rinaldi writes. This statement applies well to writing. Perhaps it’s a matter of expectation: too many people expect to make a living from art. Maybe it’s because we are exposed to a lot of artists who have…

    Herbert Lui

    August 3, 2025
    Creativity, Creator Confidential
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