Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • 100% organic

    Plants don’t necessarily need gardeners to grow; for many millennia, they have grown on their own. Even if a person wanted to, they don’t control how or when a plant grows—they can only influence the odds of survival by giving it good care.  Organic growth just happens. You can do a lot of things to…

    Herbert Lui

    November 23, 2024
    Contentions, Creativity, Creator Confidential, Expectations
  • What are you running away from?

    One of the first things I did when I started a business was outsource bookkeeping and accounting. While it was a good move, I also think I handed off the reins far too much and for too long. It wasn’t difficult for me to find other priorities to care about—sales, marketing, operations, HR—but at the…

    Herbert Lui

    November 22, 2024
    Creator Confidential, Expectations, Life
  • The magic of the first trip

    My first two trips out of North America were to Portugal and China. I hadn’t visited Europe before, and I only visited Hong Kong once, nearly two decades before.  Both trips were the result of flight deals. My friends and I traveled together—a group of four, and then a separate group of seven. We shared…

    Herbert Lui

    November 21, 2024
    A Matter of Time, Around the World, Expectations
  • Overthinking and stopping

    I recently came across a phrase that resonated with me, “I’ve realized that the only way I’ll lose is if I stop.”  You stop because you talk yourself out of doing things you want to do, you put too much pressure on yourself, you avoid problems, you panic, or you try to control things that…

    Herbert Lui

    November 20, 2024
    Creativity, Creator Confidential, Expectations, Life
  • Business is about making dreams come true

    Derek Sivers reminded me of something. In Anything You Want, he writes, “Business is not about money. It’s about making dreams come true for others and for yourself.”  That’s exactly why I started doing business, and somewhere in the day-to-day operations—the grind of it all—I lost this sense. I had worked with a friend on…

    Herbert Lui

    November 19, 2024
    Creativity, Creator Confidential, Turning Stories
  • A spreadsheet is a creative tool like a whiteboard is

    Whenever I saw a spreadsheet, I used to think that my life was heading in the wrong direction. I had associated spreadsheets—and by extension, numbers and analytics—with soul-sucking corporate work. Whenever I saw a whiteboard, though, I would think that my life was heading in the right direction. I associated whiteboards with creativity and brainstorming.…

    Herbert Lui

    November 18, 2024
    Creativity, Turning Stories
  • When you save money, you buy freedom

    I used to think the opposite. While I grew up with a family that saved a lot of money, I also saw that we procrastinated on buying things we needed. We didn’t do a lot of travel or experiences. Both of my parents’ very normal cars are over 10 years old—one is approaching 20. Later…

    Herbert Lui

    November 17, 2024
    Life, Turning Stories
  • Effort and pressure

    I’m on a brief break from travel, as well as juggling a bunch of projects and catching up on work I have fallen behind on, so the instinct to tighten up—grit my teeth, grind, exert more effort and control over my schedule—has been palpable. Perhaps that’s why one of my first pieces for Forge, “Why…

    Herbert Lui

    November 16, 2024
    Creativity, Expectations
  • Discipline and interest

    Jonnie Park has recorded over 300 episodes of his podcast, Fun with Dumb. Even though it’s one of the most consistent, disciplined, parts of his practice, he still wonders if it’s worth the effort. He knows his podcast isn’t the most viral thing he could be doing; it doesn’t get the most reach. While the…

    Herbert Lui

    November 15, 2024
    Creativity, Creator Confidential, Expectations, Promotion
  • Water polo and penicillin

    When I was researching a new piece of work, I revisited Chase, Chance, and Creativity. Author and medical doctor James H. Austin puts forward the idea that there are four types of luck, which I covered at Lifehacker over a decade ago.  Of all of these types, the one I wanted to dig deeper into…

    Herbert Lui

    November 14, 2024
    Creativity, Expectations, Life
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