Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • The new direction

    When you’re exploring a new direction in your career, you are bound to experience confusion. It is a particularly painful, vulnerable, emotion. You may experience an emotional instinct to reach out and fall back into the familiar. All of a sudden, the old, familiar, well-trodden path doesn’t look so bad anymore. At least you have…

    Herbert Lui

    December 13, 2024
    Creator Confidential
  • Itoya and the charm of stationary

    While corporations such as Staples or Office Depot may sell supplies, a retailer like Itoya sells stationary. The difference is stationary comes with a charm just as essential as the equipment—creativity, possibilities, and consideration. If you visit Itoya’s 18-floor flagship store in Ginza, you’ll find all sorts of incredible products. When I went, I saw…

    Herbert Lui

    December 12, 2024
    Around the World, Creativity
  • Just do the real thing (again)

    If you want to get good at something, just start by doing it. Today.  Sam Altman writes an important reminder on this: don’t outsmart yourself and spend precious time and energy working on fake prerequisites. Here’s an example, from my life, that I write about in Creative Doing: I felt like I needed to have…

    Herbert Lui

    December 11, 2024
    Creativity, Expectations
  • Worth the wait

    Late is better than never, and it’s never too late. Even if the line is long, and you missed a chance to join earlier. If the best time to start was yesterday, the second best time is today. Being patient is much easier than it looks.  Some lines don’t need you to be present, so…

    Herbert Lui

    December 10, 2024
    A Matter of Time, Turning Stories
  • The vessel heuristic

    What if, when you made art, you weren’t expressing yourself? What if you were a vessel for something greater to express themselves through? “The human mind is literally an antenna,” Pharrell says. “It picks up waves and transmissions from the ultimate source, from the ether.” “The sculpture is already complete within the marble block, before…

    Herbert Lui

    December 9, 2024
    Creativity, Creator Confidential, Expectations
  • A place and its magic

    When my partner and I were on our honeymoon in Hawaii earlier this year, a driver told us about how the island had lost its magic to him. After he spent a couple of years there, he naturally stopped noticing the beauty of the island. He felt wistful about this, and while his intention was…

    Herbert Lui

    December 8, 2024
    Around the World
  • Disorientation

    When you first land in a new place, where you don’t speak the language, you’re probably going to make some mistakes. You’ll get in the wrong line at the airport. Queue on the wrong side of the escalator. Realize you’ve unintentionally broken etiquette or convention of some sort. This disorientation is one of the best…

    Herbert Lui

    December 7, 2024
    Around the World, Creativity, Expectations, Turning Stories
  • Invest in your stories

    My friend Peter started posting at LinkedIn a couple of years ago. He noticed that while people who followed him appreciated his advice, what they remembered most were his stories—about how he met his co-founder and started an agency, how they spun out new companies, and his move from Brooklyn to Hudson Valley.  It’s with…

    Herbert Lui

    December 6, 2024
    Contentions, Creativity, Creator Confidential, Revision
  • Fast & Furious

    The Fast & Furious franchise was inspired by an article on street racing culture by Kenneth Li. The first three movies in this Fast & Furious franchise—Fast & Furious, 2 Fast 2 Furious, and The Fast and the Furious: Tokyo Drift—maintained its signature by staying true to this throughline, rotating its cast members, and focusing…

    Herbert Lui

    December 5, 2024
    Contentions, Creativity, Creator Confidential
  • Confidence vs. trusting the process

    “This might not work,” Seth Godin writes in his blog post, “Out on a limb.” (It’s one of my favorites, alongside “Talker’s Block.” ) It’s fascinating to see this idea make it into a key part of his book The Practice, which I recently picked up and find myself liking a lot. If you pick…

    Herbert Lui

    December 4, 2024
    Creativity, Creator Confidential, Expectations
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