Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Clear structures for creative visions

    When a creative vision for a project is too ambiguous, you need a person to drive it forward and clarify it. That person probably needs to be you.  To do this, you might find it helpful to channel a creative vision through a clear structure.  One example: at Figma, I was involved in a transmedia…

    Herbert Lui

    January 2, 2025
    Creativity, Figma
  • Openness

    When I was a senior in high school, my English teacher shared an op-ed she clipped from a newspaper entitled, “Please offend me, and allow me to offend you.” The spirit of the class discussion focused on how important it was for you, me, and everybody else, to be able to say what was on…

    Herbert Lui

    January 1, 2025
    Creativity, Creator Confidential, Life
  • Everything I shipped in 2024

    Self-initiated creative projects: I worked at Figma as a content strategist (I wrapped up my gig there in June), here are three projects: I joined FGX as its director of marketing, here are three projects: I didn’t count all of the blog posts that I published here (including my 1000th!), which I’m absolutely delighted by.…

    Herbert Lui

    December 31, 2024
    Creator Confidential, Figma, Promotion
  • Clocks

    Centuries ago, clocks were advanced technology. To the members of the Qing dynasty that ruled China from the Forbidden City in Beijing, clocks did more than just tell time and help them organize their day. These very rare, well-decorated, ornate, devices represented status and wealth. Some clocks could even be wound up and play music…

    Herbert Lui

    December 30, 2024
    A Matter of Time, Life
  • I don’t miss RSS one bit…

    Because I use it every day. I use NetNewsWire to read new posts. I subscribe to a bunch of newsletters hosted on Substack—you can just type /feed after the URL and you’ll receive Substack through RSS. You can do the same with Medium. For other newsletters, I use Kill the Newsletter to subscribe via RSS.…

    Herbert Lui

    December 29, 2024
    Contentions, Expectations, Life
  • How do you decide what’s worth reading?

    Travel brings about a great opportunity: to visit local bookstores. On a trip to Hong Kong, Tokyo, and Shanghai, my family and I had the privilege of visiting these bookstores: Daikanyama T-Site (my favorite in the world and default recommendation to anyone visiting Tokyo), Ginza Tsutaya, Foreign Language Bookstore in Shanghai, Duoyun Bookstore, Shanghai Book…

    Herbert Lui

    December 28, 2024
    Creativity, Life
  • Pausing remains powerful

    My friend’s dad had a great saying: to “assume” makes an “ass” out of “u” and “me.” For example, if you misspoke to another person and they assume they know your intentions, you look like an ass to them because they think you are being mean—and they will have made an ass of themselves to…

    Herbert Lui

    December 27, 2024
    Life
  • Mutual understanding

    Take responsibility for understanding other people. Don’t expect people to understand you the first time.  They may not want to let you know they don’t understand—and they may not want to hurt your feelings—so it’s your job to make them feel safe enough to speak up.  Better yet, reward people for asking good clarifying questions.…

    Herbert Lui

    December 26, 2024
    Expectations, Life
  • Define it

    Ambiguity makes language wonderful. The same sentence, or even word, could mean something entirely different to another person. A writer may have a specific intention for their words, and yet there could be as many different interpretations as there are readers.  This also means that it takes time for people to come together and agree…

    Herbert Lui

    December 25, 2024
    Creativity, Life
  • Kowloon Walled City

    A couple of years ago, I visited a beautiful park where the Kowloon Walled City used to stand. It was my first time hearing about it. This article breaks down its history. There is also some great information in this infographic. Here was what the Kowloon Walled City looked like before the government tore it…

    Herbert Lui

    December 24, 2024
    Around the World
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