Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Primary focus

    “Figure out what your primary focus is and make progress on that every day, first thing in the morning, no exceptions,” Nabeel Qureshi writes (while hat tapping Tyler Cowen). “Days with 0 output are the killers.”  This was the gentle reminder I needed, and I shared it in case it might help you. 0.1 output…

    Herbert Lui

    January 13, 2025
    A Matter of Time, Creativity, Creator Confidential
  • A proverb is a commercial for your own pondering

    Whenever I see a phrase that resonates with me, I look for its source. My curiosity gets the best of me, and I’ll often buy a book because I saw a really great line attributed to it.  “A change of perspective is worth 80 IQ points,” is one of these lines, and it’s attributed to…

    Herbert Lui

    January 12, 2025
    Creativity, Expectations
  • A useful belief for tasteful entrepreneurs

    The first year after Daniel Vassallo quit his job and went independent, his income was $33,000. The year after that, he made 10x.  If you asked him how that happened, he would describe it like this, “I got a new sense of urgency at the end of 2019 and started working backwards from my financial…

    Herbert Lui

    January 11, 2025
    Creativity, Creator Confidential, Turning Stories
  • The power of the paper calendar

    After over a decade of planning and working on projects digitally, I have found the best solution for me: the paper calendar.  I just search, “printable calendar,” and I print out the months that I need on letter paper. (Often from this site!) I usually like to print three copies of the calendar out. One…

    Herbert Lui

    January 10, 2025
    A Matter of Time, Creativity
  • Rereading past work

    One of the best things about writing this blog is rereading the posts. Here are some I’ve found myself reading again lately: On creative work: On going direct:

    Herbert Lui

    January 9, 2025
    Creativity, Promotion
  • Four ways to reach out to your network for (job) opportunities

    I recently contributed to a discussion on Hacker News about the pains of job hunting. In particular, my comment was on the topic of tapping the people you know on the shoulder, without sounding too desperate or forward. Rather than worrying about how you come off, focus on being intentional instead. You want to know—and…

    Herbert Lui

    January 8, 2025
    Creator Confidential, Figma
  • Algorithms charge an ignorance premium on marketing

    When you write (or make videos, music, etc.) and rely on an algorithm or platform to distribute your work, you are also paying for it to do so.  You may not realize it during the good months, but in the bad months, you’ll start wondering where your earnings went.  The platform will always have a…

    Herbert Lui

    January 7, 2025
    Creator Confidential, Promotion
  • Don’t worry about getting chosen

    There are plenty of good people making good work who don’t get selected for the lists—30 Under 30, bestseller list, honor roll, etc. That doesn’t take anything away from their work. It certainly doesn’t diminish them in any way.  Similarly, making the list doesn’t guarantee success either. “I know somebody who had a number one…

    Herbert Lui

    January 6, 2025
    Creativity, Creator Confidential
  • Find a place where your effort makes an impact

    Early in his career, Brian Lee juggled a bunch of projects. This included managing recording artists Dumbfoundead and Breezy Lovejoy. It was Brian who suggested to the latter that he should change his name to something closer to Anderson .Paak.  In addition to investing into their two careers, Brian also built a media platform and…

    Herbert Lui

    January 5, 2025
    Creator Confidential, Expectations, Life
  • Who came before you?

    Sometimes, it helps to remember that you’re never alone. You are just one of the more recent people in a long line of people that started before you, connected together by your craft. In Eat a Peach, David Chang notes the absurdity of working in a kitchen. Every chef goes through extremely high stress, every…

    Herbert Lui

    January 4, 2025
    A Matter of Time, Creativity
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