Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • The right to make a classic

    An architecture student asks her professor for advice. As they review her work together, he challenges her, “Is your design as good as the Chartres Cathedral?”  The student grimaces in confusion, looks out the window, and responds earnestly, “Of course not, I could never do that.” A few seconds pass, and she glances at the…

    Herbert Lui

    January 17, 2025
    Creativity, Expectations
  • A useful rule for relationships

    My friend James recently shared a simple, useful, perspective, “Assume that if you’re not the person reaching out to keep the relationship alive, it’ll die.” Useful for a variety of reasons: It puts you in the driver’s seat of your relationship. Don’t wait for a text from your friends, be the one reaching out! Twice…

    Herbert Lui

    January 16, 2025
    Expectations, Life, Turning Stories
  • Polish as a commodity

    Here’s an interesting idea: don’t use your editing time to polish a post (i.e., tightening up sentences, making line edits, rephrasing, etc.).  Instead, use it to do more research. For example, find a better example—one that surprises you (and, hopefully, the reader). You could also look for a related concept to tie into the piece.…

    Herbert Lui

    January 15, 2025
    Contentions, Creativity, Creator Confidential
  • The secrets of the tree

    An old Cambodian tale suggests that if you carve a hole in a tree and whisper into it, it will keep your secret. In the closing scene of In the Mood for Love (spoiler alert!), a man who had his heart broken—twice—travels from the bustle of Hong Kong to the trees of Cambodia to leave…

    Herbert Lui

    January 14, 2025
    A Matter of Time, Creativity
  • Primary focus

    “Figure out what your primary focus is and make progress on that every day, first thing in the morning, no exceptions,” Nabeel Qureshi writes (while hat tapping Tyler Cowen). “Days with 0 output are the killers.”  This was the gentle reminder I needed, and I shared it in case it might help you. 0.1 output…

    Herbert Lui

    January 13, 2025
    A Matter of Time, Creativity, Creator Confidential
  • A proverb is a commercial for your own pondering

    Whenever I see a phrase that resonates with me, I look for its source. My curiosity gets the best of me, and I’ll often buy a book because I saw a really great line attributed to it.  “A change of perspective is worth 80 IQ points,” is one of these lines, and it’s attributed to…

    Herbert Lui

    January 12, 2025
    Creativity, Expectations
  • A useful belief for tasteful entrepreneurs

    The first year after Daniel Vassallo quit his job and went independent, his income was $33,000. The year after that, he made 10x.  If you asked him how that happened, he would describe it like this, “I got a new sense of urgency at the end of 2019 and started working backwards from my financial…

    Herbert Lui

    January 11, 2025
    Creativity, Creator Confidential, Turning Stories
  • The power of the paper calendar

    After over a decade of planning and working on projects digitally, I have found the best solution for me: the paper calendar.  I just search, “printable calendar,” and I print out the months that I need on letter paper. (Often from this site!) I usually like to print three copies of the calendar out. One…

    Herbert Lui

    January 10, 2025
    A Matter of Time, Creativity
  • Rereading past work

    One of the best things about writing this blog is rereading the posts. Here are some I’ve found myself reading again lately: On creative work: On going direct:

    Herbert Lui

    January 9, 2025
    Creativity, Promotion
  • Four ways to reach out to your network for (job) opportunities

    I recently contributed to a discussion on Hacker News about the pains of job hunting. In particular, my comment was on the topic of tapping the people you know on the shoulder, without sounding too desperate or forward. Rather than worrying about how you come off, focus on being intentional instead. You want to know—and…

    Herbert Lui

    January 8, 2025
    Creator Confidential, Figma
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