Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Moving on from straight A’s

    Depending on how harsh (or honest or real) you are with yourself, you’re probably getting some F’s in certain areas of your life. Maybe you’ve let yourself get into a habit of eating unhealthy food, or you’re as calm as you could be, or you’ve let your friendships fall by the wayside. Maybe you’ve dropped…

    Herbert Lui

    October 11, 2022
    Creator Confidential, Life, Turning Stories
  • Creative oscillations (the third)

    Isabel writes in obligation vs compulsion: I also feel this distinct sense of compulsion to be doing this work. I’m intentionally calling it compulsion and not obligation. These are two distinctly different forces—like a push vs. a pull. Obligation requires you to push yourself to do the thing: get up from what you actually want…

    Herbert Lui

    October 10, 2022
    Creativity
  • My butt’s in the seat. Now what?

    I recently received a question from a reader: I was hoping if you could advise me on how to develop habits that I could incorporate into my day on how to actively do design work and just explore my creativity. I feel like a lot of the times I get in my own way. Rather…

    Herbert Lui

    October 9, 2022
    Creativity
  • When a dollar is not a dollar

    One property of money is fungibility: a dollar is a dollar. To the bank, whether you or I make $10,000 working for ourselves, or $10,000 working for the worst boss in the world, it’s the same $10,000. Still, the way you and I make this money is not interchangeable. We know this inherently; for example,…

    Herbert Lui

    October 8, 2022
    Creator Confidential
  • The Winners Effect

    When I was a teenager, for reasons I will explore in a separate post, almost every week I went shopping at Canadian discount retailer, Winners. Shopping at Winners felt like playing a lottery, because the inventory changed with time, and also varied by location. Every time I walked into a store, I felt a thrill;…

    Herbert Lui

    October 7, 2022
    Creativity, Creator Confidential
  • A business model example blending creativity and expertise

    The Futur founder and CEO Chris Do recently published his company’s business model: People come for the creativity (the bottom of the pyramid), and stay for the expertise. The more you want direct access to Chris’s time, the more you’ll have to pay. I also really liked this post: In other words, the more processing…

    Herbert Lui

    October 6, 2022
    Creator Confidential
  • Contentions: On Non-Coercive Marketing

    Rob Hardy wrote a really great manifesto entitled, “Non-Coercive Marketing: A Primer.” Here are the principles, which he breaks down in full at his post:     Optimize for aligned, empowered customers     Surrender control, and embrace emergence     Cede authority     Treat people as ends, not means     Enough is enough     Play long games…

    Herbert Lui

    October 5, 2022
    Contentions
  • “Wonder is the beginning of wisdom.”

    People in Hong Kong have incredible taste in graphic tees. I was just running errands and saw a guy wearing a shirt that said, “Wonder is the beginning of wisdom.” This was the most thought provoking moment I’ve experienced in a mall. I instantly whipped out my phone and wrote it down. It articulates an…

    Herbert Lui

    October 4, 2022
    Contentions
  • Where’s the opening?

    “Low hanging fruit” has become an excuse to do boring things, so we need a new one. I liked this one I came across in therapy: “Where’s the opening?” Most action plans are set too far into the future; we must start closer to where we are right now. If you want to write a…

    Herbert Lui

    October 3, 2022
    Creativity, Life
  • Contentions: What does a vision for your company’s media operation look like?

    I’d previously written, when it comes to content marketing, “ROI is meaningless with vision.” (One problem with this field: we use content marketing to describe too many things.) One way to think about this is showing people why they should be interested in the problem your business is solving: the same way DeSerres promotes art…

    Herbert Lui

    October 2, 2022
    Contentions
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