Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Creative Doing
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  • The best way to be the best

    In a Hot Ones interview, Pusha T says: “I am the Martin Scorsese of street raps. That’s how I want to be seen. Even just creatively, Scorsese gives you The Departed, Goodfellas, and a host of other joints. You never say, “Hey, I want him to make a love story.” That’s how I want you…

    Herbert Lui

    March 27, 2022
    Creativity
  • Web2.0 in a Web3 world

    Preamble: Okay so I’m on my final four index cards, living in a place where they’re not as easy to come by (I’m probably going to need a plan for this very outdated tech!), which has made my life hellish. So excuse me while I dive in…  1. There’s this idea, hitting mainstream media last…

    Herbert Lui

    March 26, 2022
    Creativity
  • It’s right in front of you

    The magic is in just putting one foot in front of the other. In not quitting. In doing less, but still doing it. To just make time, or a little more energy, to do that thing today, that gets us closer to the goal tomorrow. It reminds me of Will Smith, writing with Mark Manson,…

    Herbert Lui

    March 25, 2022
    Life
  • The marble of the day

    I used to be even more obsessed with time than I am now. I had no idea how people made time to do stuff, and I never felt like I had enough of it. And honestly, I still don’t. I don’t even think anyone has a real answer to this.  The best thing I’ve seen…

    Herbert Lui

    March 24, 2022
    Creativity, Life
  • 5 hook sentences to compress your ideas

    Compression is the new creation.  These sentence structures enable you to frame your point in a clear, powerful, and interesting way that “hooks” readers in.  1. [X] is the [Y] to [Z]. Example:  “Writing is the antidote to confusion.” — James Clear 2. “We [X] our [Y], and then our [Y] [X] us.”  Modification: “We…

    Herbert Lui

    March 23, 2022
    Contentions, Creativity
  • To all the dreams I dreamed before

    When I look back at my teenage years, I think about how many opportunities I missed. Most of the time, I didn’t even hear about the opportunities or appreciate how important they were and how much they could change my life, so I didn’t develop my senses for it. The ones I did hear about,…

    Herbert Lui

    March 22, 2022
    Creator Confidential, Life
  • How I write every day

    As I’d written before, I’d been chugging along with my blog at the beginning of the year trying a very fixed weekly schedule and style guide. A day after the 100 Day Project started, I decided to try to write every day. When I’m busy, it just takes a couple of minutes and I basically…

    Herbert Lui

    March 21, 2022
    Creativity, Creator Confidential
  • 5 sentences on Ye speaking things into existence

    One of the most compelling parts of Ye’s backstory is how he tries to speak outcomes into existence (an example is in this interview). “Think it. Say it. Do it,” writes Ye and J. Sakiya Sandifer in Thank You and You’re Welcome. Ye’s perspective comes from roots in prosperity gospel, one of the tenets of…

    Herbert Lui

    March 20, 2022
    The Yeezy Way
  • Quintessentialism

    1. The best way to experience unexpected good things (e.g., positive business and personal outcomes) is to allow yourself to be the quintessential version of you. As much you as you can be. By being yourself and finding the intersections of how you can support other people, you will draw in the people who want…

    Herbert Lui

    March 19, 2022
    Creativity, Life
  • Positioning Ye

    Ye is well-known for his confidence and for speaking things into existence—a quality many of us admire and emulate—but it steals the spotlight from another one that’s actually way more powerful: positioning. Ye had parents who gifted him with self-confidence, but he also was a master of finding opportunities. First, he decided to produce music…

    Herbert Lui

    March 18, 2022
    The Yeezy Way
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