On average a podcast episode probably doesn’t generate that many direct sales of books, products, and sales, especially given the number of people that listen. If you’ve spent a dozen hours pitching or networking, and then another couple of hours preparing, and then finally one hour actually appearing as a guest, you might think that’s a complete waste of time. You wouldn’t be wrong, from a direct sales perspective.
Most of the time, the difference is just a matter of patience and time; can you wait long enough to see the results take place?
Are you confident enough to make something without slapping your logo all over it, exchanging an email for it, or inserting a call-to-action that you track attribution with?
Do you know when to act short-term, and when to think long-term? Can you afford not to be transactional?