Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • 5 Sentences about Ye on Failing

    One of the things I admire most about Ye is his how he’s reconciled his perfectionism with the failure that comes with innovation. At his since-deleted blog post from 2008, Ye wrote, “It’s either pass or fail! A+ or F-!”  In his interview with REM in 2013, half a decade later, Ye says, “If everything…

    Herbert Lui

    March 16, 2022
    Uncategorized
  • How to distribute your writing

    A friend approached me a week ago or so with a really great long-form article he’d published. 3,000 words, really in-depth, oozing industry expertise. I wasn’t even part of the industry and I enjoyed it. He asked me for suggestions, and my main question was: What’s the plan for people finding this piece? Our minds…

    Herbert Lui

    March 15, 2022
    Creator Confidential, Promotion, Revision
  • Focus on what makes an experience matter, not the experience itself

    All the myths, lore, and backstories that you appreciate were crafted carefully and thoughtfully and improved through time, just like products and businesses and relationships. In The Wisdom of Life, philosopher Arthur Schopenhauer writes, “The world in which a man lives shapes itself chiefly by the way in which he looks at it, and so…

    Herbert Lui

    March 14, 2022
    Creativity, Life
  • The rise of celebrity-based courses

    There’s a course started and being taught by Yassin Alsalman (probably better known as recording artist Narcy) at Concordia University entitled, “Kanye vs. Ye: Genius by Design.” It’s the latest in a continuum of popular music studies. From a brief search there is a:  Kid Cudi course at Penn State from 2021 Kanye course from…

    Herbert Lui

    March 13, 2022
    Creativity, Life
  • Executives who can execute

    Some companies need their executives to merely make good decisions; they take in information, influence budgets, and hire.  These same companies—usually huge ones with tens of thousands of employees—are the ones who max out their headcount and hire contingent workers and freelancers, agencies and services companies, and research companies, to actually do most of the…

    Herbert Lui

    March 12, 2022
    Creator Confidential, Revision
  • Scripted, or unscripted?

    A director leaves a corporate innovation lab to join a rapidly growing competitor, only to rejoin two months later as a VP.  The reason for the boomerang wasn’t just the title (a happy bonus for both sides, as morale waned at the innovation lab after a leadership departure), the new VP had actually found that…

    Herbert Lui

    March 11, 2022
    Creativity
  • When idea becomes solution

    At first glance, it’s obvious that we don’t need more ideas. Everybody has ideas. Ideas are cheap. Ideas don’t matter. So they say.  Yet the ephemeral thoughts we label as “ideas”—other words include insights, complaints, challenges—are the fundamental raw ingredients to solutions. Ideas are the soil for solutions to emerge. When you express an idea in…

    Herbert Lui

    March 10, 2022
    Uncategorized
  • Why I stopped calling myself a “freelance writer”

    Several years ago,  the CEO of a prominent product development services company approached me to help out with copywriting and publicity. I had started my own editorial studio, Wonder Shuttle, and gave myself the job title of creative director. That didn’t matter much, because most of my network still knew me as a freelance writer.…

    Herbert Lui

    March 9, 2022
    Creator Confidential
  • How a daily writing habit sparked my creativity

    5. Million. People. I couldn’t believe my eyes. 5 million people had seen a piece that I wrote. It was spontaneous. I just wrote that post because the topic was interesting to me, and I promised myself I would write something that day.  I started blogging when I was 15 years old. I remember nights…

    Herbert Lui

    March 8, 2022
    Uncategorized
  • The other half

    There’s a popular article making the rounds, entitled, “There is no such thing as a millennial middle class.” It includes some important points, namely a call to reform the political decisions that have led to Canada’s high student debt loads, unaffordable housing, and stagnant wages. All worthy causes to fight for. This resonates with me…

    Herbert Lui

    March 7, 2022
    Uncategorized
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