Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Help each other

    A person goes on vacation and asks their neighbor to watch their pet animals. The neighbor obliges. The neighbor writes a letter after:  Good afternoon, This letter is regarding your vacation two weeks ago, and how you let me babysit Smokey, Oreo, and Jennifer. I’d just like to give you a letter of thanks. As…

    Herbert Lui

    April 25, 2022
    Creator Confidential, Life
  • Time is not money

    You make your time, then your time makes you. One of the biggest misconceptions of time is that it’s spent like money. While it’s customary for us to trade our time for money (e.g., working a job), time itself actually has few properties actually related to money. Unlike money, time is not fungible. Time can…

    Herbert Lui

    April 24, 2022
    Life
  • “You’re too expensive…”

    There’s a saying I’ve heard and lived by, “If 30% of people aren’t telling you you’re too expensive, you’re not charging enough.”  Looking back, I realized that I often ended conversations there, when there was so much more to be said. After all, “You’re too expensive,” is a claim;  what people actually meant when they…

    Herbert Lui

    April 22, 2022
    Creator Confidential
  • Half a match

    When psychology professor Lee Ross wanted to persuade his team at Stanford to recruit Amos Tversky, he used this story (via The Undoing Project, by Michael Lewis): “I said, I’m going to tell you a classic Yiddish story. There’s a guy, an eligible bachelor. A happy bachelor. The matchmaker comes to him and says, ‘Listen,…

    Herbert Lui

    April 20, 2022
    Creativity, Creator Confidential, Life
  • You shouldn’t write a book unless…

    One of the most interesting pieces of advice on writing books comes from author Ryan Holiday, who advocates not writing a book. Unless…  “What matters more now than any other single thing is that what you’re saying is different–that it’s interesting, that it provokes some response from people. You’ll only accomplish this if you’ve got…

    Herbert Lui

    April 19, 2022
    Creativity, Creator Confidential
  • It works for you

    The emotion you’re experiencing, the block you’re feeling, the reactions and responses that emerge from your subconscious; it all works for you, for some reason.  In some cases, it helps you get what you need or want. In other cases, it helps protect you from others or from yourself.  It takes great discernment to know…

    Herbert Lui

    April 18, 2022
    Life
  • 30 productivity hacks

    1. Start for just 15 minutes. You’re allowed to stop after. 2. If you’re nervous about writing an email but need to respond, schedule it to go out. 3. Make a decision at the end of the meeting. Don’t do in two meetings what you can do in one. 4. Do something, even if there’s…

    Herbert Lui

    April 17, 2022
    Creativity, Life
  • Wiz ships

    Two weeks before I wrote this, Wiz Khalifa published a new documentary, Still Rolling Papers (11 years after his debut album, Rolling Papers).  A quick look: Will Smith has close to 10 million subscribers, so does Ye. Ellen DeGeneres has 38 million. Kim Jong-Kook’s Gym Jong-Kook channel has close to 3 million subs. Gary Vaynerchuk…

    Herbert Lui

    April 16, 2022
    Creativity, Creator Confidential
  • Good Writing Money, Bad Writing Money

    If there’s anything I’ve learned in 15 years of writing, it’s that not all writing money is earned equally. There are such things as good writing money, and bad writing money. Here’s an idea of what they mean to me, and a guide to lessons I’ve learned, and how I’ll think about making money as…

    Herbert Lui

    April 15, 2022
    Creator Confidential
  • The “no skip” intro

    I skip most introductions of TV shows.  But never The Simpsons. It’s mastered the perfect balance of novelty and familiarity; same songs, same characters, but slight tweaks in style or short storylines make a huge difference. It keeps me intrigued; what will happen this time? It’s a tension that’s too light to feel close to…

    Herbert Lui

    April 14, 2022
    Creativity
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