Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • The Consistency Journal
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  • Compiling

    Film editor Brian Kinnes recently compiled a 73-minute film of Frank Ocean’s infamous Coachella set, using fan-made footage.  Brian Kinnes’s insight was to download all of the files as they were uploaded to YouTube; the footage has since been removed from the internet, and he uploaded it and received a cease and desist. He now…

    Herbert Lui

    May 4, 2023
    Creativity, Creator Confidential
  • What are we surviving for?

    There’s a common belief that medicine saves lives, and that art doesn’t.  (Or, “Medicine actually saves lives though.”) This isn’t a constructive story. Nor is it a true story.  This story was invented by people whose myopia for calculation blinded them to the facts. The benefits of salaries, scientific theory, and fear (disguised as practicality)…

    Herbert Lui

    May 3, 2023
    Creativity, Creator Confidential, Life
  • Talker’s block, redux

    Seth Godin wrote an incredible piece of advice over a decade ago, likening talking to writing. Nobody wakes up with talker’s block as an excuse not to speak; they just speak poorly until they get their talking back. Similarly, the solution to writer’s block is, “Just write poorly. Continue to write poorly, in public, until…

    Herbert Lui

    May 2, 2023
    Creativity, Turning Stories
  • Contentions: Long live typing

    Author Luke Burgis puts forward the question, is typing dead? Luke had tried a new AI voice dictation app. From a text generation perspective, both language learning models and voice dictation seem more efficient. I did the same a few years ago, which I covered for Forge here. An excerpt: In dictating this piece, I…

    Herbert Lui

    May 1, 2023
    Contentions
  • Fan non-fiction

    Fan non-fiction is a ​book, article, or text about real facts, people and events, conveyed through the characters, stories, and lore of a particular novel, film, etc. It’s a great way to get someone interested in learning about a topic that would’ve otherwise bored them immensely. Elvia Wilk writes, “First I point—then, you notice my…

    Herbert Lui

    April 30, 2023
    Contentions, Creativity, Creator Confidential, Revision
  • Steps to success

    The Milwaukee Bucks were one of the favorites to win the NBA playoffs this year, finishing at the top of their conference division. The team had already won a championship in 2021. That didn’t happen.  Instead, the team lost in the first round, to the eighth seed Miami Heat.  Journalist Eric Nehm recently asked Bucks’…

    Herbert Lui

    April 29, 2023
    A Matter of Time, Creativity, Creator Confidential, Expectations
  • A deliverable is just an artifact

    Project deliverables—a final draft, an app in production, a strategy or plan, etc.—are great. They’re not easy to make, and they only exist because a person or group of people gave a ton of emotional energy to breathe life into them. We focus on the project deliverable because we can see and touch it. We’ve…

    Herbert Lui

    April 28, 2023
    Contentions, Creativity, Creator Confidential
  • Question everything

    In Figures of Speech, an essay entitled, Virgil Abloh: A Hundred Percent, Virgil Abloh and Anja Aronowsky Cronberg write: Get this. I was the idiot who believed that all fashion design was deeper than just clothing. I thought each season was about a concept that represented a larger idea. Don’t get me wrong, I know…

    Herbert Lui

    April 27, 2023
    Creativity, Creator Confidential, Expectations
  • Start with the end in mind

    In The Art of Possibility, Ben and Roz Zander write: “Each student in this class will get an A for the course,” I announce. “However, there is one requirement that you must fulfill to earn this grade: Sometime during the next two weeks, you must write me a letter dated next May, which begins with…

    Herbert Lui

    April 26, 2023
    Creativity, Expectations
  • Eating your vegetables

    u/MaginusMedia writes, in response to creating a perception: Marketing is eating your vegetables. No more and no less than that. So my advice, for what it’s worth, is learn as much as you can (i.e., find some good “vegetable recipes”); get as much help as you can; and remember that in all this stuff (music…

    Herbert Lui

    April 25, 2023
    Creator Confidential
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