Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Speaking
  • Contentions: Names set expectations

    What’s the difference between a book, an ebook, a digital book, a pamphlet, a booklet, a brochure, and a bulletin? By strict definition, they share a lot of common traits. They are all documents that hold words on them.  The main difference is what each word leads a person to expect. For example, a book…

    Herbert Lui

    May 8, 2023
    Contentions, Creator Confidential
  • People make plans, and nature laughs

    Resisting nature is not constructive; it’s always best to roll with it.  You can plan around nature, too.  It’s not going to stop laughing. You can choose to scream at it, worry yourself to death about it, try to make sense of it, laugh with it, or to sit beside it.

    Herbert Lui

    May 7, 2023
    Creativity, Life
  • Play to your strengths

    It’s one thing to find a strategy, tactic, or best practice that worked for someone else. The internet is bursting with people sharing what works for them.  It’s an entirely different thing to find the practice that works for you. You are the most important factor in how the things you do turn out. For…

    Herbert Lui

    May 6, 2023
    Creativity, Creator Confidential, Expectations, Life
  • Their currency, their rules

    With the prevalence of loyalty programs, it’s important to remember: if you’re using a company’s currency (such as points, rewards, coupons, etc.), you’ll need to abide by their rules. They can update their rules anytime with arbitrary guidelines and principles. They will often do this to incentivize you to make decisions or behave in their…

    Herbert Lui

    May 5, 2023
    Creator Confidential, Life
  • Compiling

    Film editor Brian Kinnes recently compiled a 73-minute film of Frank Ocean’s infamous Coachella set, using fan-made footage.  Brian Kinnes’s insight was to download all of the files as they were uploaded to YouTube; the footage has since been removed from the internet, and he uploaded it and received a cease and desist. He now…

    Herbert Lui

    May 4, 2023
    Creativity, Creator Confidential
  • What are we surviving for?

    There’s a common belief that medicine saves lives, and that art doesn’t.  (Or, “Medicine actually saves lives though.”) This isn’t a constructive story. Nor is it a true story.  This story was invented by people whose myopia for calculation blinded them to the facts. The benefits of salaries, scientific theory, and fear (disguised as practicality)…

    Herbert Lui

    May 3, 2023
    Creativity, Creator Confidential, Life
  • Talker’s block, redux

    Seth Godin wrote an incredible piece of advice over a decade ago, likening talking to writing. Nobody wakes up with talker’s block as an excuse not to speak; they just speak poorly until they get their talking back. Similarly, the solution to writer’s block is, “Just write poorly. Continue to write poorly, in public, until…

    Herbert Lui

    May 2, 2023
    Creativity, Turning Stories
  • Contentions: Long live typing

    Author Luke Burgis puts forward the question, is typing dead? Luke had tried a new AI voice dictation app. From a text generation perspective, both language learning models and voice dictation seem more efficient. I did the same a few years ago, which I covered for Forge here. An excerpt: In dictating this piece, I…

    Herbert Lui

    May 1, 2023
    Contentions
  • Fan non-fiction

    Fan non-fiction is a ​book, article, or text about real facts, people and events, conveyed through the characters, stories, and lore of a particular novel, film, etc. It’s a great way to get someone interested in learning about a topic that would’ve otherwise bored them immensely. Elvia Wilk writes, “First I point—then, you notice my…

    Herbert Lui

    April 30, 2023
    Contentions, Creativity, Creator Confidential, Revision
  • Steps to success

    The Milwaukee Bucks were one of the favorites to win the NBA playoffs this year, finishing at the top of their conference division. The team had already won a championship in 2021. That didn’t happen.  Instead, the team lost in the first round, to the eighth seed Miami Heat.  Journalist Eric Nehm recently asked Bucks’…

    Herbert Lui

    April 29, 2023
    A Matter of Time, Creativity, Creator Confidential, Expectations
←Previous Page
1 … 103 104 105 106 107 … 161
Next Page→