Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • A ladder of independence

    Almost a year ago, I wrote about the importance of finding ladders to help structure your work. I just found a good one, “The Spectrum of Financial Dependence and Independence,” by Morgan Housel.  There are 16 levels of independence, with clear definitions. I appreciate it because it’s much more flexible than what the typical label…

    Herbert Lui

    July 10, 2023
    Creator Confidential, Life
  • Serious possibilism

    People often call me an optimist, because I show them the enormous progress they didn’t know about. That makes me angry. I’m not an optimist. That makes me sound naïve. I’m a very serious “possibilist.” That’s something I made up. It means someone who neither hopes without reason, nor fears without reason, someone who constantly…

    Herbert Lui

    July 9, 2023
    Expectations, Life
  • Quantity and the long tail

    A small amount of what you do is like to deliver most of the returns. When visualized in a graph, this phenomenon is known as the power law or the long tail. The problem is, you don’t know which amount it is; it’s impossible to predict, because the world is so complicated.  Instead, the better…

    Herbert Lui

    July 8, 2023
    Creativity, Creator Confidential
  • Ronald Read

    One of my favorite recent discoveries is Ronald Read. Wikipedia describes him as an “American philanthropist, investor, janitor, and gas station attendant,” which you certainly don’t see very often. He amassed a small fortune simply by buying stocks, reinvesting the dividends, and sticking with his picks for many years. As the Wall Street Journal reports:…

    Herbert Lui

    July 7, 2023
    Creator Confidential, Life
  • A quick spine prompt

    A few weeks ago, I wrote about how you can stay focused on a creative project with a spine. 50 Cent writes a good example in his book, Hustle Harder, Hustle Smarter: Whenever I’m about to hit the studio, I try to think about all the great musical moments I’ve experienced from different artists. I…

    Herbert Lui

    July 6, 2023
    Creativity, Creator Confidential
  • Fingerprints

    In The Undoing Project, Michael Lewis writes of Amos Tversky and Daniel Kahneman’s collaborative writing:  By the time they were finished with the paper, in early 1970, they had lost any clear sense of their individual contributions. It was nearly impossible to say, of any given passage, whether more of some idea had come from…

    Herbert Lui

    July 5, 2023
    Contentions, Creator Confidential
  • Getting ahead of it

    When it’s possible, the best time to meet somebody is when you don’t need to meet them. In The First 90 Days, Michael Watkins writes: Remember: you don’t want to be meeting your neighbors for the first time in the middle of the night when your house is burning down. There’s also a big difference…

    Herbert Lui

    July 4, 2023
    Creator Confidential, Life
  • Three appointments, please

    A co-worker told me his secret to keeping a streak of haircut appointments:  Because his barber is busy, he books three appointments in advance. 

    Herbert Lui

    July 3, 2023
    Life
  • Losing 101

    You might’ve been born and bred to win. As a kid, you might’ve won awards, made the most friends, or been recognized as an excellent athlete.  Many of us grow up like this, children of parents who were taught to do the same. We mostly learn to do this as individuals.  In situations like this,…

    Herbert Lui

    July 2, 2023
    Creator Confidential, Expectations, Life
  • Subtle life changes

    In September 2021, my fiancée and I went to Hong Kong. What was supposed to be a six month visit turned into nearly sixteen months. We really liked it there.  Sometimes, when I caught up with friends back in North America or Europe, they’d inevitably ask, “What’s it like?” When I lived on Hong Kong…

    Herbert Lui

    July 1, 2023
    Around the World
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