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	<title>Turning Stories &#8211; Herbert Lui</title>
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	<link>https://herbertlui.net</link>
	<description>Blog on creativity, marketing, and the human condition.</description>
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		<title>You can’t bet on yourself if you don’t trust yourself</title>
		<link>https://herbertlui.net/you-cant-bet-on-yourself-if-you-dont-trust-yourself/</link>
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		<dc:creator><![CDATA[Herbert Lui]]></dc:creator>
		<pubDate>Sat, 30 May 2026 15:11:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Expectations]]></category>
		<category><![CDATA[Turning Stories]]></category>
		<guid isPermaLink="false">https://herbertlui.net/?p=5797</guid>

					<description><![CDATA[<p>What do you want to do?&#160; If your life experiences have been anything like mine (e.g., growing up in collectivist culture, a formal education in business, working in professional services), they may have conditioned you to understand what other people wanted. Your own inclinations may appear less clearly to you because you haven’t paid attention [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/you-cant-bet-on-yourself-if-you-dont-trust-yourself/">You can’t bet on yourself if you don’t trust yourself</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>What do <em>you</em> want to do?&nbsp;</p>



<p>If your life experiences have been anything like mine (e.g., growing up in collectivist culture, a formal education in business, working in professional services), they may have conditioned you to understand what other people wanted. Your own inclinations may appear less clearly to you because you haven’t paid attention to them in a while.</p>



<p>Maybe you compromise, twisting yourself into fitting the opportunities in front of you that you see; you want to start a new independent project—maybe a business—but you’re looking for new jobs instead.&nbsp;</p>



<p>Or you chase whatever’s exciting to you in the present moment, because the feeling of validation is very rewarding.&nbsp;</p>



<p>Or you decide to simply want whatever other people want; either in the mimetic sense of copying other people’s desires and adhering to convention, or simply supporting them to achieve their goals. If they’re happy, you’re happy.&nbsp;</p>



<p>But, you tell yourself, not everybody gets to do what they want.</p>



<p>As a result, you’ve fallen out of tune with yourself; you’re not sure what you want. You trust other people more than you trust yourself.</p>



<p>If any of this sounds familiar, I want to suggest a moment of mindfulness. If you’re used to talking yourself out of what you want, or not even considering it, you may find yourself waking up one day to find yourself living a life you didn’t imagine for yourself. (The phenomenon of a mid-life crisis comes to mind.) One way to step off of this default path, and in pursuit of a meaningful life, is to build self trust.</p>



<p>The <a href="https://ckarchive.com/b/75u7h8h62kn0mi6rgg7rlaw4o5d9mbnhg2ekn">latest edition</a> of my newsletter, <a href="https://herbertlui.net/three-thought-starters/">Three Thought Starters</a>, explores this topic and asks the following three questions:<br><br><em>What does freedom mean to you?</em></p>



<p><em>What did you leave too early?</em></p>



<p><em>Where can you show up as yourself? How can you sustain it?</em></p>



<p>You may read <a href="https://ckarchive.com/b/75u7h8h62kn0mi6rgg7rlaw4o5d9mbnhg2ekn">the edition here</a>, and <a href="https://herbertlui.net/three-thought-starters/">subscribe here</a>.</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/you-cant-bet-on-yourself-if-you-dont-trust-yourself/">You can’t bet on yourself if you don’t trust yourself</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
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		<title>Are your creative projects livestock or pets?</title>
		<link>https://herbertlui.net/are-your-creative-projects-livestock-or-pets/</link>
					<comments>https://herbertlui.net/are-your-creative-projects-livestock-or-pets/#respond</comments>
		
		<dc:creator><![CDATA[Herbert Lui]]></dc:creator>
		<pubDate>Tue, 26 May 2026 15:11:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Creator Confidential]]></category>
		<category><![CDATA[Expectations]]></category>
		<category><![CDATA[Turning Stories]]></category>
		<guid isPermaLink="false">https://herbertlui.net/?p=5780</guid>

					<description><![CDATA[<p>Livestock helps a person make a living. Cows need to make milk, chicken eggs, and sheep wool. These animals were part of a business decision. While a farmer may grow fond of their livestock, there will eventually come a day when the farmer needs to send them to the butcher. It’s business. A pet is [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/are-your-creative-projects-livestock-or-pets/">Are your creative projects livestock or pets?</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Livestock helps a person make a living. Cows need to make milk, chicken eggs, and sheep wool. These animals were part of a business decision. While a farmer may grow fond of their livestock, there will eventually come a day when the farmer needs to send them to the butcher. It’s business.</p>



<p>A pet is essentially part of a person’s family. Dogs and cats don’t need to help make money in order to earn their spot; they just need to be loved. When one passes away, it can feel as painful as losing a family member. It’s personal.</p>



<p>These two classifications—livestock and pets—tell entirely different stories about animals. It’s why the idea of eating dogs can seem disgusting, and the idea of having a pet cow seems so whimsical. It’s also a useful metaphor for thinking about your creative projects.</p>



<p>For example, if you’re an author working on your book with a publisher, don’t be surprised if they treat it like livestock. It’s <a href="https://herbertlui.net/the-jellyfish-knows-how-to-survive-uncertain-times/">just another book to them</a>, and it’s how they make a living.</p>



<p>If you want to make a business out of your own creative projects, it may be more useful for you to learn how to treat them <a href="https://herbertlui.net/on-wanting-something-less/">more like livestock than pets</a>. And vice versa if you want to get more fulfillment from your creative projects; you want to treat them more like pets than livestock.</p>



<p>From this perspective, it’s easier to understand disagreements in perspective. Some people vehemently disagree with using AI in creative work, because to them, creative work is like a pet. Other people think it’s silly to not tap into such a powerful technology because it’s livestock. Nobody’s wrong; they each have different goals and purposes for their creative work.</p>



<p>This contrast is also useful for being flexible. For example, I treat every blog post like a pet, so I type everything by hand. <a href="https://herbertlui.net/the-privilege-and-point-of-writing/">That’s the point</a>. However, if there’s a project I’m working on to promote my work, or to support a client, I will use AI as a tool if it helps make the work better; it’s livestock.</p>



<p>A good way to balance this could be to treat one project like livestock—e.g., purely commercial interests, etc.—and then to treat the next one like a pet—e.g., as a passion project. You can keep alternating and build a balanced portfolio of projects, with a half sustaining profit and the other sustaining passion. The old Hollywood saying goes, “One for them, and one for you.”</p>



<figure class="wp-block-embed is-type-wp-embed is-provider-herbert-lui wp-block-embed-herbert-lui"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="uIcSErZQLQ"><a href="https://herbertlui.net/cold-blooded-creative-work/">Cold-blooded creative work</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="&#8220;Cold-blooded creative work&#8221; &#8212; Herbert Lui" src="https://herbertlui.net/cold-blooded-creative-work/embed/#?secret=HFFtLnXleo#?secret=uIcSErZQLQ" data-secret="uIcSErZQLQ" width="500" height="282" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure>
<p>The post <a rel="nofollow" href="https://herbertlui.net/are-your-creative-projects-livestock-or-pets/">Are your creative projects livestock or pets?</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
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		<title>The power of a supportive environment</title>
		<link>https://herbertlui.net/the-power-of-a-supportive-environment/</link>
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		<dc:creator><![CDATA[Herbert Lui]]></dc:creator>
		<pubDate>Mon, 25 May 2026 15:11:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Creator Confidential]]></category>
		<category><![CDATA[Expectations]]></category>
		<category><![CDATA[Turning Stories]]></category>
		<guid isPermaLink="false">https://herbertlui.net/?p=5778</guid>

					<description><![CDATA[<p>Should you pursue something you enjoy, or something you’re good at? Which is more worthy? In Welcome to the Hyunam-dong Bookshop, a high school student asks this question to a character named Seungwoo who works as an employee at a big corporation and also writes a blog. Does this person enjoy work more, or writing [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/the-power-of-a-supportive-environment/">The power of a supportive environment</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Should you pursue something you enjoy, or something you’re good at? Which is more worthy?</p>



<p>In <em>Welcome to the Hyunam-dong Bookshop</em>, a high school student asks this question to a character named Seungwoo who works as an employee at a big corporation and also writes a blog. Does this person enjoy work more, or writing and editing more?&nbsp;</p>



<p>Seungwoo had worked his dream job at a corporation, but was constantly working late into the night and travelling. He decided to switch to a division with more reasonable hours, even though it meant giving up his dream job. With the time he got back, he started writing and editing for fun. He responds:</p>



<p>“Doing what you like doesn’t guarantee happiness. Unless you’re also in an excellent environment, then maybe. Sometimes, it’s the environment that’s more important. If you’re in an ill-suited environment, what you enjoy can become something you want to give up.”</p>



<p>What Seungwoo suggests is whatever you’re doing is less important than the environment you’re actually doing the work in. If you have trouble finding a supportive environment, it’s useful to remember <a href="https://herbertlui.net/two-quotes-about-fans-and-enthusiasm/">you can create one yourself</a>.</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/the-power-of-a-supportive-environment/">The power of a supportive environment</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
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		<title>Whoever holds your dream gets to take it away</title>
		<link>https://herbertlui.net/whoever-holds-your-dream-gets-to-take-it-away/</link>
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		<dc:creator><![CDATA[Herbert Lui]]></dc:creator>
		<pubDate>Sun, 24 May 2026 15:11:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Creator Confidential]]></category>
		<category><![CDATA[Turning Stories]]></category>
		<guid isPermaLink="false">https://herbertlui.net/?p=5776</guid>

					<description><![CDATA[<p>If you’re a writer, maybe your dream is to write a book that hits the New York Times bestseller list. That’s a fine dream—and was mine, at one point!—though it comes with a caveat: whoever can put you on the list, or block you from it, is in control of your dream.  Let’s imagine that [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/whoever-holds-your-dream-gets-to-take-it-away/">Whoever holds your dream gets to take it away</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>If you’re a writer, maybe your dream is to write a book that hits the New York Times bestseller list. That’s a fine dream—and <a href="https://herbertlui.net/reflecting-on-my-failure-to-write-a-nyt-bestselling-book/">was mine, at one point</a>!—though it comes with a caveat: whoever can put you on the list, or block you from it, is in control of your dream. </p>



<p>Let’s imagine that your dream <em>is</em> to hit the NYT bestselling list. If you want to improve your odds, you’ll need to get familiar with their rules, including the sales venues they consider, finding a traditional publisher, and sell over 5,000 copies in a week. If, all of a sudden, <a href="https://lunch.publishersmarketplace.com/2026/03/new-york-times-debuts-childrens-audio-bestseller-list-cuts-mass-market/">they do it less often</a>, your odds decrease accordingly. </p>



<p>That’s a lot of power to give someone else (and, potentially, a lot of time not spent writing!). And, oftentimes, it’s in these parties best interests—the NYT bestseller list, the Grammys, the Met Gala, the Fortune 100, the recruiters at your dream company, an investor or venture capitalist, etc.—to maintain that power.</p>



<p>There’s no conspiracy happening; they work hard to create a consensus that they’re the gold standard. If you buy into that, and they want to make a change, then you will need to follow. If someone powerful decides to blacklist you, then you’re out of luck.</p>



<p>It’s useful to remember that these achievements are gratifying, but you can seek other sources of validation, purpose, and meaning.</p>



<p>You can, always, choose to give your dream its own intentional shape. If you don’t, it’s very easy for someone else, or the perceived majority, to make the default decision for you.</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/whoever-holds-your-dream-gets-to-take-it-away/">Whoever holds your dream gets to take it away</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
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		<title>Waking up from the trance of avoidance</title>
		<link>https://herbertlui.net/waking-up-from-the-trance-of-avoidance/</link>
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		<dc:creator><![CDATA[Herbert Lui]]></dc:creator>
		<pubDate>Sat, 23 May 2026 15:11:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Creator Confidential]]></category>
		<category><![CDATA[Expectations]]></category>
		<category><![CDATA[Turning Stories]]></category>
		<guid isPermaLink="false">https://herbertlui.net/?p=5772</guid>

					<description><![CDATA[<p>A couple of years ago, when I was employed at Figma, I reflected on the years I worked independently. I wrote, “When you work independently—as an entrepreneur, freelancer, or creator—in the early days, you actually could become more dependent on the people you know.” I’ve since returned to working independently. While I remember this lesson [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/waking-up-from-the-trance-of-avoidance/">Waking up from the trance of avoidance</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
]]></description>
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<p>A couple of years ago, when I was <a href="https://herbertlui.net/category/figma/">employed at Figma</a>, I reflected on the years <a href="https://herbertlui.net/independent-vs-interdependent/">I worked independently</a>. I wrote, “When you work independently—as an entrepreneur, freelancer, or creator—in the early days, you actually could become <em>more</em> dependent on the people you know.”</p>



<p>I’ve since <a href="https://herbertlui.net/a-return-to-my-business-writing-practice/">returned to working independently</a>. While I remember this lesson clearly, and been going through the motions of asking for help, I still find it really difficult to practice interdependence. I recently came across a blog post by Visakan Veerasamy who’s aiming to focus on providing more for his family and being present for them. He <a href="https://visakanv.substack.com/p/the-min-max-mystery">describes a cycle</a> he’d previously gotten stuck into it before:</p>



<blockquote class="wp-block-quote">
<p>&nbsp;&nbsp;&nbsp;&nbsp;I fixate on trying to provide more</p>



<p>&nbsp;&nbsp;&nbsp;&nbsp;I struggle and fail at it</p>



<p>&nbsp;&nbsp;&nbsp;&nbsp;I feel guilt and shame about the failure</p>



<p>&nbsp;&nbsp;&nbsp;&nbsp;The shame constricts me into feeling unworthy and/or incapable of presence</p>



<p>&nbsp;&nbsp;&nbsp;&nbsp;Lack of presence makes me more anxious, despairing</p>



<p>&nbsp;&nbsp;&nbsp;&nbsp;I resort to various unhealthy coping mechanisms with a cover story of “this will distract me from the pain and then I can provide more”</p>



<p>&nbsp;&nbsp;&nbsp;&nbsp;Fail to provide more, fail to be present, cycle keeps getting worse</p>



<p>The last time this spiral reached its worst, I crashed out really badly, and my wife graciously pulled me back into reality by pointing out how badly I was failing, and how selfish I was for shutting her out of it. I logged off the internet for about 6 months (anybody who knows me knows how insane that is– I used to post even when I was sick) and spent a lot of time staring at trees. I came to see that these patterns of avoidance go all the way back to my early childhood, and I also saw very clearly that if I didn’t find a way to disrupt this pattern, my wife and children were going to pay the price for it.</p>



<p>I’ve since made it a habit to prioritize presence and connection with my family over everything else. I see now that I was even using “I just gotta provide more” as a kind of anxious bullshit cover story to avoid the discomfort of connection, of being vulnerable, of acknowledging my failures. I suspect this must be a pattern for a lot of absent workaholic dads around the world, and witnessing a version of that pattern in myself has, annoyingly, made me feel less righteously indignant about all those shitty dads out there. There’s some of that in me too. I could be that guy. I’m trying to be different. But I could be that guy. I have been that guy in some moments. The challenge is to be different.</p>
</blockquote>



<p>Reading about Visa’s struggle with this, and the “cover story” metaphor, was very useful for me. I have my own cover stories which sound more like, “I need to provide for myself and my wife,” as well as, “I need to future proof my career,” and “I need to feel creatively fulfilled.” They all could benefit each other, and instead, sometimes it feels like each one is pulling me further from the others.&nbsp;</p>



<p>As for what they’re covering up: the pain of failure and doubt, the effort required to start and maintain, and the need for more business to sustain the journey. The even smarter ways of saying this is, “There’s so much to feel grateful for, I feel silly for even complaining,” or, “This is all a distraction and I should just put my head down and work.” And yet.</p>



<p>I started writing every day to make it harder for me to avoid telling the truth. Today, there was a window for me to give you a piece of it, so I did. There is no happy ending—not yet!—and I’m learning to make peace with it.</p>



<figure class="wp-block-embed is-type-wp-embed is-provider-herbert-lui wp-block-embed-herbert-lui"><div class="wp-block-embed__wrapper">
<blockquote class="wp-embedded-content" data-secret="E0O7aw8A5E"><a href="https://herbertlui.net/waking-up-from-the-trance-of-hesitation/">Waking up from the trance of hesitation</a></blockquote><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="&#8220;Waking up from the trance of hesitation&#8221; &#8212; Herbert Lui" src="https://herbertlui.net/waking-up-from-the-trance-of-hesitation/embed/#?secret=sjpnCnrftf#?secret=E0O7aw8A5E" data-secret="E0O7aw8A5E" width="500" height="282" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
</div></figure>
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		<title>Incline to the improbable</title>
		<link>https://herbertlui.net/incline-to-the-improbable/</link>
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		<dc:creator><![CDATA[Herbert Lui]]></dc:creator>
		<pubDate>Thu, 21 May 2026 15:11:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Creator Confidential]]></category>
		<category><![CDATA[Expectations]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Turning Stories]]></category>
		<guid isPermaLink="false">https://herbertlui.net/?p=5766</guid>

					<description><![CDATA[<p>In late 2021, my partner and I moved to Hong Kong. Several months in, I chatted with a friend I went to high school with in Canada. He couldn’t believe I had moved there.&#160; The music I listened to in high school, the language I spoke, my interests and friends, none of them suggested to [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/incline-to-the-improbable/">Incline to the improbable</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>In late 2021, <a href="https://herbertlui.net/subtle-life-changes/">my partner and I moved to Hong Kong</a>. Several months in, I chatted with a friend I went to high school with in Canada. He couldn’t believe I had moved there.&nbsp;</p>



<p>The music I listened to in high school, the language I spoke, my interests and friends, none of them suggested to him that I would make a decision to move to Hong Kong. It was entirely improbable to him.</p>



<p>One of the most useful things you can do as a creative person, especially as a writer, is to live an interesting life. Often, that means doing things <a href="https://kk.org/thetechnium/your-most-improbable-life/">that are improbable</a>. Friends and family may not understand the decision very well, expect it from you, or be able to relate.</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/incline-to-the-improbable/">Incline to the improbable</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
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		<title>A technician’s expertise</title>
		<link>https://herbertlui.net/a-technicians-expertise/</link>
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		<dc:creator><![CDATA[Herbert Lui]]></dc:creator>
		<pubDate>Wed, 20 May 2026 15:11:00 +0000</pubDate>
				<category><![CDATA[Creator Confidential]]></category>
		<category><![CDATA[Turning Stories]]></category>
		<guid isPermaLink="false">https://herbertlui.net/?p=5764</guid>

					<description><![CDATA[<p>Several months ago, I moved into a new condo. Shortly after, I noticed the arm in my condo’s dishwasher was loose. It seemed to chug along fine without. Then, a real hiccup, a few days ago: the dishwasher stopped 10 minutes into a cycle and displayed an error code. In searching for what the error [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/a-technicians-expertise/">A technician’s expertise</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Several months ago, I moved into a new condo. Shortly after, I noticed the arm in my condo’s dishwasher was loose. It seemed to chug along fine without. Then, a real hiccup, a few days ago: the dishwasher stopped 10 minutes into a cycle and displayed an error code. In searching for what the error code suggested, I quickly reached out for a technician.</p>



<p>When the technician came, he saw the loose arm and said he’d start with what he saw first. I was about to tell him the dishwasher worked fine with the loose arm the whole time, to troubleshoot the error code instead. But, he was the expert, so I said nothing.</p>



<p>After a few minutes of properly tightening the arm and setting it back up, he ran it. Over 40 minutes later, it was still going. It was clearly fine, and I was surprised that the fix was so simple. In my very brief search for the error code, I never saw that as a possible answer. When I told him about it, he laughed and reminded me that he did this every day. I really appreciated his expertise.</p>



<p>He left once he felt confident the dishwasher was all good, which it was, though he still checked in with me after to confirm.</p>



<p>I believe in practice, expertise, and people. This experience reminded me why.</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/a-technicians-expertise/">A technician’s expertise</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
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		<title>Five conditions that amplify your best efforts</title>
		<link>https://herbertlui.net/five-conditions-that-amplify-your-best-efforts/</link>
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		<dc:creator><![CDATA[Herbert Lui]]></dc:creator>
		<pubDate>Sun, 17 May 2026 15:11:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Creator Confidential]]></category>
		<category><![CDATA[Expectations]]></category>
		<category><![CDATA[Turning Stories]]></category>
		<guid isPermaLink="false">https://herbertlui.net/?p=5756</guid>

					<description><![CDATA[<p>Try jumping on a trampoline, on concrete, and on a sofa. You’ll quickly see different results, even with the same effort. Those are conditions.&#160; Each condition helps you achieve something different. Is your goal to get as high as possible, as steadily as possible or to create the safest landing? As you’re reading this, there’s [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/five-conditions-that-amplify-your-best-efforts/">Five conditions that amplify your best efforts</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>Try jumping on a trampoline, on concrete, and on a sofa. You’ll quickly see different results, even with the same effort. Those are conditions.&nbsp;</p>



<p>Each condition helps you achieve something different. Is your goal to get as high as possible, as steadily as possible or to create the safest landing?</p>



<p>As you’re reading this, there’s a good chance that you’re already trying your best. Of course, you see ways you can improve, but you’re not sure how you can get there yet. Here are some conditions that can help you make your efforts go further:</p>



<p>Stories: There is always more than one side to a story. How can you tell <a href="https://herbertlui.net/focus-on-what-makes-an-experience-matter-not-the-experience-itself/">a useful story about your experience</a>? When you’re getting closer to a useful story, you’ll know it because you’ll feel more open-minded, energized, light, expansive, and action-oriented. You can’t <a href="https://herbertlui.net/the-circumstance-and-the-experience/">change the facts about a situation</a>, or <a href="https://herbertlui.net/which-story-will-you-choose/">other people’s opinions of it</a>, however <a href="https://herbertlui.net/the-courage-to-tell-yourself-a-new-story/">you can change what it means to you</a>. Sometimes, a good first step is <a href="https://herbertlui.net/you-can-either-learn-or-be-judgmental/">finding a better question</a> to ask.</p>



<p>Focus: Once you’ve found a useful story, how can <a href="https://herbertlui.net/tuning-the-guitar/">you remind yourself of it</a>? If you’re <a href="https://herbertlui.net/meditating-through-self-forgiveness-frustration-and-overwhelm/">mindful</a>, <a href="https://herbertlui.net/the-day-you-took-your-buttons-back/">you can choose what to focus on</a>. Even just <a href="https://herbertlui.net/a-few-seconds-of-space/">a few seconds of space</a> can snap you out of distraction, and into focus. Bonus: One way to snap into focus is to change your physical environment.</p>



<p>Agreements: What agreements have you explicitly and implicitly made with the people around you? What have each of you trained the other to do? The more intentional you are with the agreements you make and re-make with other people, the more things will start to work. For example, deciding to work as a full-time employee or as an independent contractor are two different agreements.&nbsp;</p>



<p>Systems: What rituals, routines, and practices do you maintain? What work relies on you to get done, and what doesn’t? How can you get other people involved to help you? What tools are you using? How can you increase the output with the same input, or achieve the same output with less input? How can you feel more energized? A chore’s only a chore until you tell a useful story about it.</p>



<p>Relaxation: What can you do to push yourself to the limits as little as possible (i.e., <a href="https://herbertlui.net/slack-tom-demarco-summary/">create more slack</a>)? <a href="https://herbertlui.net/if-stress-was-a-dog/">Stress is inevitable</a>, how can you find and practice <a href="https://herbertlui.net/you-can-always-choose-to-be-calm/">a sense of calmness</a>? Fear, anger, and paranoia are not sustainable sources of fuel. When in doubt, bring yourself to the present moment, and focus on what is in front of you.</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/five-conditions-that-amplify-your-best-efforts/">Five conditions that amplify your best efforts</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
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		<title>Take more photos</title>
		<link>https://herbertlui.net/take-more-photos/</link>
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		<dc:creator><![CDATA[Herbert Lui]]></dc:creator>
		<pubDate>Thu, 14 May 2026 15:11:00 +0000</pubDate>
				<category><![CDATA[Around the World]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Turning Stories]]></category>
		<guid isPermaLink="false">https://herbertlui.net/?p=5750</guid>

					<description><![CDATA[<p>The other day, I saw a writer post a photo of the New York City subway from many years ago. Having moved out of New York City recently, I wished I took more photos to help jog my memory. This stands out in contrast to my own words from last year, “Take fewer photos. Be [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/take-more-photos/">Take more photos</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>The other day, I saw a writer post a photo of the New York City subway from many years ago. Having <a href="https://herbertlui.net/living-in-new-york-city-lessons/">moved out of New York City</a> recently, I wished I took more photos to help jog my memory.</p>



<p>This stands out in contrast to <a href="https://herbertlui.net/some-slight-adjustments-for-people-who-take-photos-to-remember-moments/">my own words from last year</a>, “Take fewer photos. Be intentional about the moments you want to take photos of, and trust your brain to remember the rest of it.”</p>



<p>I assumed that taking a photo would take you out of the moment. Let’s flip that on its head: what if the need to take a photo encouraged you to be more present? The need to find an interesting scene could encourage you to look around more, make a decision to focus on something in your environment, and remember it.</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/take-more-photos/">Take more photos</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
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		<title>The courage to miss out</title>
		<link>https://herbertlui.net/the-courage-to-miss-out/</link>
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		<dc:creator><![CDATA[Herbert Lui]]></dc:creator>
		<pubDate>Mon, 11 May 2026 15:11:00 +0000</pubDate>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Turning Stories]]></category>
		<guid isPermaLink="false">https://herbertlui.net/?p=5744</guid>

					<description><![CDATA[<p>“FOMO,” an acronym that stands for “Fear of Missing Out.”&#160; “JOMO,” which stands for, “Joy of Missing Out,” is a fulfilling experience. The reward of JOMO is the feeling of purpose you earn by behaving in a way that’s true to yourself. It’s the same feeling of fulfillment you feel when you behave with integrity. [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://herbertlui.net/the-courage-to-miss-out/">The courage to miss out</a> appeared first on <a rel="nofollow" href="https://herbertlui.net">Herbert Lui</a>.</p>
]]></description>
										<content:encoded><![CDATA[
<p>“FOMO,” an acronym that stands for “Fear of Missing Out.”&nbsp;</p>



<p>“JOMO,” which stands for, “Joy of Missing Out,” is a fulfilling experience. The reward of JOMO is the feeling of purpose you earn by behaving in a way that’s true to yourself. It’s the same feeling of fulfillment you feel when you behave with integrity.</p>



<p>JOMO comes with a price, of course: you’ll need to miss out and develop the courage to commit to that.</p>



<p>Here are some questions worth asking:&nbsp;</p>



<p>Do I actually want the thing? Or do I just want to keep up?&nbsp;</p>



<p>Do I want to avoid not having the thing just because I want to keep up?&nbsp;</p>



<p>Can I “win” by keeping up, or am I trying to “win” by going further? Is this achievable?&nbsp;</p>



<p>Can I be the one people keep up with? What will it cost me to keep up?&nbsp;</p>



<p>Will the reward of keeping up be worth the effort, time, and money?</p>



<p>Many of my friends are starting to have children, so that’s the main example that comes to mind. My partner and I are still deciding; however if we decide to sit it out, we will both need to accept the cost that comes with sitting out. We will miss out on the parenting experience, as well as a chance to get to watch children grow up. The friends that choose to have children will inevitably drift much closer together and away from us.</p>



<p>Funny enough, this wouldn’t be the first time I’ve missed out on something. Here are a couple of “important” things I have missed out on:</p>



<p><strong>The 2010s Toronto condo boom:</strong> Many of my friends bought condos in Toronto during the 2010s, as prices were increasing year after year. Some made a tidy profit from it. At the time, I was working independently and didn’t want to overextend myself, and I didn’t feel as much conviction that the prices were going to keep going up. I didn’t doubt it, I just didn’t accept the reasoning of, “It’s gone up every year!” I feel glad I questioned the assumption, now that we are in <a href="https://www.bloomberg.com/news/newsletters/2025-12-19/toronto-s-once-booming-condo-market-turns-to-recession-as-unsold-units-pile-up">the so-called Toronto condo recession of the 2020s</a>, but I had no idea it was going to happen.</p>



<p>If I committed to a condo and a mortgage, I would need to take less risk with my career and personal life. I took a year off to write <em>Creative Doing</em>. I ended up <a href="https://herbertlui.net/subtle-life-changes/">moving to Hong Kong</a> and <a href="https://herbertlui.net/living-in-new-york-city-lessons/">New York City</a> in the early 2020s. I’m sure I could’ve sold my condo or rented it out, but that commitment would’ve created a greater sense of inertia. Maybe I wouldn’t have written or moved at all.&nbsp;</p>



<p>Instead of investing in a condo, I invested my cash in stocks and ETFs. However, I’m not able to feel the pride of saying, “I’m a homeowner.” I thought, for sure, I’d feel inferior to my friends, but this hasn’t been the case; maybe because now that I’m in a position to buy, I intentionally choose not to.&nbsp;</p>



<p><strong>My friends started a business together:</strong> In the mid-2010s, my friends started a company and I was invited to join. My plate was very full at the time, and the company wasn’t able to afford my rates, so I declined, though I pitched in efforts as a friend would.</p>



<p>For my friends, this company was their primary focus, work inevitably came up during the time we all spent together. Because I wasn’t a part of the company, I couldn’t really contribute. They shared inside jokes that I had no idea about. They also shared personal life updates in the company Slack, which I didn’t have access to. Friendships come in seasons, and this was the company’s season, which I wasn’t a part of. Even though it was my decision, I felt completely iced out, and it was very painful. I handled this as gracefully as I could.</p>



<p>As I reflected, I realized that monetary compensation and stock equity—the professional rewards—were just a part of the experience. Getting to know each other better as people was another part of this. I wasn’t comfortable with the business terms being offered, though, so I needed to miss out. A few years later, the company was acquired, and everyone moved on to the next part of their careers. It felt natural to drift together and be friends again as each of us explored what was next. In the meantime, since I moved, I also made new friends.</p>



<p>There’s a lot more I could write about here, like declining an opportunity to interview at Shopify in the 2010s, missing out on the 2010s crypto run, etc.&nbsp;</p>



<p>What I choose to take away is that while missing out felt painful, it was very <a href="https://herbertlui.net/recoverable-and-irrecoverable-decisions/">recoverable</a>, and <a href="https://herbertlui.net/tradeoffs/">those tradeoffs</a> also provided me with the fertile ground I needed to do what I’m doing today. I got to live in three different countries. I wrote <a href="https://herbertlui.net/reps/"><em>Creative Doing</em></a>, I’m about to publish <a href="https://wholesome.parts/products/the-consistency-journal"><em>The Consistency Journal</em></a>, and I continue to work independently with tech companies on <a href="https://herbertlui.net/a-return-to-my-business-writing-practice/">business writing</a>.</p>



<p>The courage to miss out could also be rephrased as, “The courage to commit.” There’s no life without missing out.</p>



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