“There is no product or service more ecological, sustainable and recyclable as the one we do not use.” — Philippe Bihouix (via Rohan Rajiv)

Do you really need it? 40% off a product you’re not going to regularly use is not as good as 100% off a product you don’t buy and store in your home. (You also save space from the clutter.)

Find, acknowledge, and celebrate the moments you get 100% off by deciding you don’t need a new thing (or another thing). Make not buying something feel just as good as finding a great deal.