Category: Expectations
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Discovering the work that needs to be made
I’m finally making good progress on the second draft of my next book. It feels good enough to actually discuss—and much less fragile than the first draft. To be precise, it actually feels more like the first draft of the book that it was actually meant to be. “Every block of stone has a statue…
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Reconsider your definitions
One of my clients was a co-founder of a company that had raised $60 million in funding before they signed on my editorial studio to work with them. We met to discuss the project, and it went well—they liked the strategy and were ready to kick off. Towards the end of the meeting, he wanted…
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Free lunches
Early in my life, I learned the motto, “There’s no such thing as a free lunch.” The implied lesson is to be careful around somebody offering you something for free—because there’s usually a hidden cost. They must have something to gain from it, and that’s why they’re giving it to you for free. While that…
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Golden Generation
Growing up, I didn’t know many people who did creative work. While I was very enthusiastic about writing and art, the possibility that a person was paid to make that work happen didn’t even cross my mind—let alone the fact that a person like me could do it. But even if I knew, how would…