Category: Creator Confidential
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Action vs. declaration
The smallest action is worth a thousand bold declarations. A declaration merely tells somebody else what you want; an action shows them what you want and your drive to make it happen. Championship coach Bill Walsh puts it this way in The Score Takes Care of Itself: Someone will declare, “I am the leader!” and…
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Cross-subsidization
A full-time job (or other paid gig) sustains a creative hobby financially. A creative hobby sustains a full-time job energetically and with collected expertise. Keeping each objective clear is important. A creative hobby is free from financial pressure. A job is free from personal inclinations, and can keep the practitioner (you!) disciplined, professional, and fulfilled.
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Realistic vs. dream jobs
When you’re choosing to commit to a client or employer, your realistic option may actually be a worse fit for you than your dream option. There are all sorts of reasons for this. For example, if you’re looking for a new client, maybe you have more in common with your dream client—shared references, experiences, values,…
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Doing your work your way
John Calhoun joined Apple in the 1990s. He approached his work by making quick prototypes, whereas his coworkers would often carefully plan and design their software, whiteboarding it out before writing even one line of code. He writes: From my approach of diving in rather than planning I began to regard myself at Apple as…
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Retitling
In 2000, Robert Solomon released his book, Brain Surgery for Suits: 56 Things Every Account Person Should Know. In 2016, that piece of work was re-released as the title it’s best known for, The Art of Client Service: The Classic Guide, Updated for Today’s Marketers and Advertisers. Same work, new packaging, with two additional chapters. …
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Typing vs. writing
If you’re a writer, you’re writing 24–7–365. Everything you read, see, and experience is material for your writing. Pay attention and live deeply. Take lots of notes—on index cards, on your phone, on a napkin, wherever. Draw stuff. Make voice memos. Keep it all organized. Some days, you’ll have 15–30 minutes to type it out…
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Rules are made to be rewritten
Tim Ferriss recently took a four month sabbatical from his podcast. He needed to figure out what his plans were for it. He felt his enthusiasm for the show waning. As he told Kevin Rose, “If I get so apathetic or bored that I stop doing the podcast, that’s the end of the income period.”…
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Picasso, the boilermaker, and expertise
If you want to build a business on your expertise—specialized knowledge—one early key is to break out of the idea that your effort should be directly correlated with your income. Here’s a good, perhaps fictional, example that starts off with a woman asking Picasso to make a sketch for her: Picasso complied and then said,…
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The long, hard, stupid way at Hacker News
A few years ago, I joined Chris Do at The Futur podcast, where I mentioned a story about Momofuku displaying chickens that they weren’t actually serving. I didn’t do a great job explaining the story. After I heard Frank Chimero mention a similar idea six months ago, my brain remembered the idea and I wrote…
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Keep one specific person in mind when you write
I don’t mean a persona. I mean a real person with a first name and last name. Ideally, you’ve met them and spent some time talking with them. If you haven’t, maybe you can attend one of their speeches at a conference or find an interview online somewhere. If you can’t spend time with this…