Category: Creativity
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What can you demo?
At some point in the future, you’ll probably need to help someone understand something you want to do. For example, you may need to pitch an idea to someone. A great way to think about this is to build a demo—the closest approximation to your idea that you can make with a few resources and…
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Make another option
A nice way to think about making something new is simply to show up to the marketplace with a new option. That thing you’re making is just an option for the customer that happens to express what you want. If people happen to like and buy your option, that’s great. If they don’t, that’s fine…
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Unscheduled and flexible
When I recently started a new newsletter, Three Thought Starters, I originally intended to send an email out every Sunday. I was very excited, because I’d been planning to put a newsletter out for months. Things were coming along nicely, and my subscribers received the first few issues very positively. After a few weeks, I…
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Potential
When you are new, people will see you as unrealized potential. They haven’t seen your work, so they will make decisions based on signals. With the right introductions, or the right work samples, or the right publicity, they may be willing to give you a shot—maybe even to make a bigger bet on you as…
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5 pieces I re-read recently
I recently pulled up some of my old work to re-read, either because the ideas came up in conversation or were related to something that I was thinking about or feeling. They were great reminders for me, and maybe they’ll be helpful for you too: The work needs to be enough: A creative manifesto: “To…
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Three dimensional business cards
I once heard a CEO of a construction company describe his buildings as three dimensional business cards. It was a great way of thinking about work, and emphasizing why it’s important to do a good job on everything. When a prospective client sees the work you did for somebody else, even if they’re not on…
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Confidence buffer
A friend once told me about pitching one of the world’s biggest companies. While they didn’t do business together, my friend was saying it was incredible—borderline a miracle—that the sales conversation even went that far. Then he reflected that it was his own responsibility. He said, “We shouldn’t have to be perfect to get it.”…
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Game reps
If you want to compete as a creator—to help your work gain recognition, to improve your craft, to earn respect and prove yourself, to monetize your work—then you will need to show up to the marketplace. In your early career, as you still improve, you want to find every opportunity to do this. Sometimes this…
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Be nice and kind to yourself
When you’re being nice, you are being polite with the intention of making someone feel good. You may be withholding your honesty because you don’t want to hurt someone’s feelings. When you’re being kind, you are being honest with the intention of helping someone improve. You will tell someone that there is food in their…
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Doing the impossible
Nobody thought it was possible to run a mile in less than four minutes. Until 70 years ago, one person did it. He believed he could, because he saw his run times improve slowly and steadily. Then a month after that, somebody else ran a mile in under four minutes. Since then, nearly 2,000 more…