Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Personal growth happens after voluntary discomfort

    More often than not, you won’t feel good before going to the gym. Maybe not even during. You’ll feel good after. Nobody’s forcing you to go, so it’s up to you. The popular saying goes, “The hardest part is putting the shoes on.” Personal growth works the same way. It takes place only after voluntary…

    Herbert Lui

    August 20, 2025
    Creativity, Creator Confidential, Expectations, Life
  • Stay with it

    Imagine going up a roller coaster. The butterflies in your stomach are fluttering. There’s no turning back, you’re buckled into the seat. Without you realizing it, your breathing has grown shallow. Excitement, anxiety, and fear, all mixed up into one. The feeling crescendos as your seat gets higher and higher up into the air. All…

    Herbert Lui

    August 19, 2025
    Creativity, Expectations, Life, Turning Stories
  • How to walk more

    If you want to live longer, one good way to start is to walk several thousand steps a day. (10,000 steps is the gold standard, though not scientific—the number was the result of a marketing campaign for a Japanese pedometer.) It’s not difficult to walk several thousand steps every day living in a city. In…

    Herbert Lui

    August 18, 2025
    Creativity, Life
  • Just don’t it

    In the late 1980s, an ad agency created a marketing campaign for Nike. The commercial featured an 80-year-old man running every morning, who says, “People ask me how I keep my teeth from chattering all the time. I leave them in my locker.”  Then, a slogan flashed on the screen, “Just do it.”  This phrase…

    Herbert Lui

    August 17, 2025
    Creativity, Creator Confidential, Expectations, Life, Turning Stories
  • What is your relationship with your craft?

    A contemplative exercise: If writing was a person, what would it be like? What would your relationship with it be like? For example, are you in a relationship with writing only because you hope it will bring you success and wealth? Is writing more like a friend, a spouse, or an acquaintance? Or is it…

    Herbert Lui

    August 16, 2025
    Creativity, Creator Confidential
  • The courage to tell (yourself) a new story

    A young man discusses his latest challenge with a philosopher. Whenever he sees another young person’s story of success in a newspaper, he feels a strong sense of envy and frustration. He feels inferior, like he’s less than the other person. He’s reminded of his social standing, his modest education, and even the pimples on…

    Herbert Lui

    August 15, 2025
    Creativity, Expectations, Turning Stories
  • A more resilient confidence

    When you put your confidence in external events—such as results or outcomes—you are also setting it up to be shaken by disturbances, setbacks, and rejections. While it might feel more exciting—high highs, low lows—this type of confidence is less resilient.  One minute, your stock is up and you feel like you can take over the…

    Herbert Lui

    August 14, 2025
    Creativity, Expectations
  • The 12-year-old author

    One of my favorite authors, Gordon Korman, started his writing career when he was 12. I recently found out how. He found a publisher’s address on the back of one of their books. He mailed his manuscript to them, and it was accepted. He didn’t have an agent. The book was published when Gordon was…

    Herbert Lui

    August 13, 2025
    Creativity
  • Make your place interesting

    If you want to do interesting things in your town or city, you’ll need to do homework. You might be signing up for local newsletters, checking out event calendars, or just walking around and observing. If there isn’t anything that’s interesting, your homework will be to start an event. There will always be people looking…

    Herbert Lui

    August 12, 2025
    Around the World, Creativity
  • New Material on Creative Odyssey

    When I meet my friend Hamza to record our podcast, New Material, I’m usually sitting at a desk with a podcast mic.  A few months ago, Hamza and I joined Emil Drud at his podcast, Creative Odyssey. (I’d mentioned this episode here, and previously joined Emil here!)  It was a beautiful day outside, so I…

    Herbert Lui

    August 11, 2025
    Creativity, Creator Confidential
1 2 3 … 141
Next Page→