Many entertainers are on YouTube. When people asked comedian Yoo Jae-suk why he wasn’t, he explained that he didn’t have the time. Starting a YouTube channel would be a program in itself, and he wanted to do it well. 

Jae-suk’s friend and colleague, Kim Jong-kook, runs a channel with millions of subscribers. Jong-kook explained to Jae-suk that when he was starting out, he had no plans to make the channel big. He loved working out, and he wanted to make videos for other people who loved to work out. Jong-kook already worked out every day, so he figured he might as well film it. Keep it light, Jong-kook advised him.

When Jae-suk eventually started getting more active on YouTube, he made it clear this wasn’t his personal YouTube channel. Instead, he partnered up with an agency called Antenna to do it. “You might be looking forward to what we’re going to do,” he says. “Don’t get your hopes up.” 

Jae-suk took Jong-kook’s advice. The format of the first show was just for him to sit with his friend and talk at a park. A line in the description said, “비정기 영업합니다🔔,” which translates to, “Open irregularly🔔.” What I took away was Jae-suk and Antenna found a way to start the channel, and they wanted to make it clear that they might publish unexpectedly and irregularly. 

The YouTube channel, DdeunDdeun, has gained millions of subscribers and published hundreds of videos. There remains a line in the description, “🐓핑계고🐓는 불시에 찾아옵니다!,” which translates to, “🐓Excuse me🐓comes unexpectedly!”