Herbert Lui

Blog on creativity, marketing, and the human condition.

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  • Katsushika Hokusai, drawing on the floor

    Yesterday, I visited the Sumida Hokusai Museum. One thing that stood out to me was his rather modest studio; there was a replica in the museum. Hokusai drew on the ground!  Creativity is not about the tools, it’s not about breaking through constraints; it’s about working with what you’ve got.  I didn’t take a photo…

    Herbert Lui

    December 24, 2022
    Creativity, Creator Confidential
  • Contentions: Stop querying searches, and get out there

    Search isn’t great for discovery—for helping to answer unknown unknowns. In other words, you’re not going to find things you didn’t even know you were looking for.  Sometimes, the best way—the only way—to discover what you’re looking for is to actually go into the physical world. Get out of your chair. Open books and magazines.…

    Herbert Lui

    December 23, 2022
    Contentions
  • Breaking the curse of perspective

    It’s so easy to spot other people’s blind spots, and it’s incredibly difficult to spot your own.  Sometimes, that’s because we’re effectively blind to it; our perspective of the world doesn’t allow us to see what’s really happening. Other times, it’s because we don’t want to see it; our perspective of the world protects us…

    Herbert Lui

    December 22, 2022
    Creator Confidential, Life
  • Sold out

    When you know that you’re not able to get something, you want to know why. Even when you had absolutely no interest in the first place. Scarcity is extremely effective. (It’s the fundamental principle of hype culture.) If the seller ran out of a product, that must mean a lot of people bought it, which…

    Herbert Lui

    December 21, 2022
    Creator Confidential
  • Replace rankings

    The leaderboard is one of the most common diagrams we use to measure the best and the worst.  Whether it’s, “Top five, dead or alive,” or “Stack ranking,” we use rankings as a way to make decisions.  Unfortunately, with letter grades and awards, we’re also the constant subject of rankings; so much so that we…

    Herbert Lui

    December 20, 2022
    Creator Confidential, Life
  • Pulled through the gates

    In order to preserve their livelihood, a gatekeeper’s job is to protect the business. They need to filter out real business opportunities, and good people, from all of the other chaos in the world. If you’re a creator, you want to get pulled in through a gate—and corresponding gatekeeper—by someone that the gatekeeper already trusts.…

    Herbert Lui

    December 19, 2022
    Creator Confidential
  • Less is a practice

    Throughout life, we’re taught to pick up more stuff. I mean this not only in the literal sense of buying products, but also in the sense of work.  Exploring and picking up more opportunities. Exploiting current opportunities more. Meeting more people.  It’s easy to say that you’re going to do less, which seems to be…

    Herbert Lui

    December 18, 2022
    Life
  • A.I.’s impact on yesterday’s creative business models

    Interest in A.I. has exploded thanks to OpenAI’s recent release of ChatGPT. If you’re an artist or creator, this is a huge event, and it’s right of you to pay attention. Tyler Cowen writes: ChatGPT excels at producing ordinary, bureaucratic prose, written in an acceptable but non-descript style. In turn, we are likely to better…

    Herbert Lui

    December 17, 2022
    Creator Confidential
  • Let the ideas do the work

    Companies that open a window into the process and culture are able to draw in much more marketing and recruiting than they should be able to.  If you want to bolster your recruiting efforts, corporate handbooks are a simple way to start doing this: see Posthog’s, Airbyte’s, Basecamp’s, Valve’s, and GitLab’s.  Less clicking send, more…

    Herbert Lui

    December 16, 2022
    Revision
  • It’s never too late

    Ke Huy Quan, on restarting his acting career at 49: “For the longest time, I believed that I didn’t like acting anymore, until I started seeing my fellow Asian actors succeeding. I go: ‘Wow, time has changed. We are getting not just very stereotypical roles but meaningful roles, meaty roles.’ It wasn’t until then that…

    Herbert Lui

    December 15, 2022
    Creativity, Creator Confidential
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