Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • “Will it work?”

    There’s really no certainty that anything you actually want to do is going to work.  The only way to really find out—to get a real answer that matters—is to do it. Whatever you’re trying out, treat it like a pilot project. You’re just investigating to see if it’ll work. I like to move fast on…

    Herbert Lui

    January 3, 2023
    Creator Confidential
  • Teaching yourself

    The ability (and confidence) to teach yourself something is a wonderful thing. Depending on the subject, though, it’s often a very time-intense process. Once you can afford to, walk both paths; take the class, and teach yourself. Two teachers are better than one.

    Herbert Lui

    January 2, 2023
    Life
  • When the Mexican fisherman parable breaks

    I’ve seen this parable everywhere for years, most recently in Oliver Burkeman’s Four Thousand Weeks (great book!), and I’ve usually appreciated it: A vacationing New York businessman who gets talking to a Mexican fisherman, who tells him that he works only a few hours per day and spends most of his time drinking wine in…

    Herbert Lui

    January 1, 2023
    Life
  • What’s your signature?

    I recently came across Virgil Abloh’s lecture at Harvard once again.  In particular, I liked his examination of his own personal design language; he says, “​​Your brain will tell you when something’s finished. And then post-rationalize. Make up something afterwards, or whatever.” That’s pretty much how he developed his design language: Readymade – new idea…

    Herbert Lui

    December 31, 2022
    Creator Confidential
  • 72 seasons

    An ancient Japanese calendar marked time in 72 seasons, ushering in a new season approximately every 5 days. That probably sounds strange to me and you, because we’re so used to thinking of seasons in 3 month increments. (Actually in Toronto it’s more like two seasons and 6 month increments…you get the idea.) Time is…

    Herbert Lui

    December 30, 2022
    Creator Confidential, Life
  • Each work is a gamble

    From the point of view of one who creates, everything is a gamble, a leap into the unknown. Kusama, Yayoi. Infinity Net: The Autobiography of Yayoi Kusama (p. 37). Tate Enterprises Ltd. Kindle Edition. See printing lottery tickets, the social media lottery.

    Herbert Lui

    December 29, 2022
    Creator Confidential
  • Side projects open doors

    When I was a student, I had no idea how I was going to get a job. In order to get a job, I needed to have experience; in order to get experience, I needed to have a job. Any internship worth getting also seemed to require working experience. Or so I thought. One of…

    Herbert Lui

    December 28, 2022
    Creativity, Creator Confidential
  • Departure eyes

    One of the best—and most bittersweet—aspects of travel is not just arriving in a new place, but departing a familiar one. Oftentimes, departing a place you call home. It’s an occasion that brings out the flavor of home. You appreciate buildings you walked past without a second glance. The most mundane details grow more loveable,…

    Herbert Lui

    December 27, 2022
    Life
  • The Brilliance and branding

    Blogs are still an incredible source of joy for me. That’s why I do this everyday! I recently rediscovered The Brilliance, which I first came across in 2009 during a visual computer science lecture, run by Benjamin Edgar, Chuck Anderson, and the late Virgil Abloh. I’ve been diving into its archives from the late 2000s.…

    Herbert Lui

    December 26, 2022
    Revision
  • Work isn’t meant to be escaped

    Entrepreneur Curtis Jackson, also known as recording artist 50 Cent, writes in Hustle Harder, Hustle Smarter: One of the most important realizations I came to early in my business career is that I’m running through an endless tunnel. What I mean by that is I came to understand that there’s no “happily ever after.” No…

    Herbert Lui

    December 25, 2022
    Creativity, Creator Confidential, Life
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