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For better video calls, play a soundtrack
Ali Abdaal writes in his newsletter: Whenever I’m on a Zoom call, I put my headphones or AirPods in. I then open up YouTube, and find an ambient soundtrack that I play at 5% volume (eg: Lord of the Rings ambience, Harry Potter ambience etc). This way, as I’m taking the call, there’s a soft,…
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Permission marketing, consistent distribution
“My passengers surprised me,” Gavin says, remembering his early days. “I thought they would be silent or on the phone. But most people wanted to talk. When I mentioned my jewelry, they asked for business cards, but I didn’t have any.” That’s when a light bulb went off in his mind: Why stop at business…
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Philip Glass, on independence
I had an ensemble at the time. I would go out and play for three weeks. We would come back from the tour, and we usually had lost money so I had to make money immediately. I put an ad in the paper. My cousin and I ran the company, and I moved furniture for…
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Appliances vs. toys
Nonfiction writing is like making appliances. Fiction writing is like making toys. While each craft has similarities—an understanding of electronics and electrical engineering, industrial design, etc.—they have fundamentally different goals. Nonfiction writing needs to be of service to someone, whereas fiction needs to engage and amuse them. A fridge with a TV screen is great,…
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Future fables
Aesop partnered with Literary Hub to release the second season of a podcast entitled Future Fables, where each episode is a bedtime story for adults in the form of the fable. There’s a lot to like about this, from the creative premise (“What sort of fables might its namesake—Aesop, the ancient Greek fabulist—write [today]?”), to…
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Fun is fun, compromised or otherwise
The reality is nobody loves your baby (or pet) as much as you do. We were ceding our sacred Saturday night to something — to age, to a lifestyle we weren’t ready for, to an identity we didn’t claim, to having to be less drunk than we wanted to be because the children were watching…
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Thinking outside of what exists
In a world where it’s challenging to think outside of what exists, the ability to be able to conceive of something—i.e., to imagine, to put shape and form to it, to express it and find comfort with or at least tolerance for ambiguity and confusion and being misunderstood and confrontation without giving up—that’s a competitive…
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“Work on your terms, at your own pace”
Max Alper received a DM from a student who has burned out making a living as a working musician in Brooklyn. For the sake of his mental health, the student told Max he was giving up on music altogether and applying to trade school. Max responds in an excellent letter, which I’m excerpting from: Not…
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Cash for longevity, not capital
If Nintendo was a person, a week ago it would have celebrated its 134th birthday. This type of longevity is rare; as my friend Hamza observes, the vast majority of companies that make it to a public listing stage don’t make it through half that time. In his book Nintendo Magic, Osamu Inoue takes a…
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Forget what happens next
There’s something powerful about letting go of all expectations; focusing on the thing that’s right in front of you, and taking the closest next possible step. When you’re actually doing what you’re supposed to be doing, you need to shift your brain into a state that can let that happen. Success or failure is probably…