Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Decisiveness has an expiry date

    For years, I’ve wanted to buy an external monitor for my laptop. I’ve worked with a dual monitor setup pretty much up till 2018. Working from a laptop screen was suboptimal. I’ve been meaning to buy one this whole time, and I didn’t until last Friday. Here’s what happened: As I started my search, I…

    Herbert Lui

    March 28, 2023
    Life
  • Validation addiction

    This is the latest in a series on theTV show Ted Lasso. Here was the first. Spoiler alert! One of the best gifts a person can receive is validation. The more underestimated a person is—bullied, treated cruelly, or just not being seen or respected—the greater the hunger for this validation. Nate’s storyline in Ted Lasso…

    Herbert Lui

    March 27, 2023
    Expectations
  • Bad dads

    In an interview with Vulture, James Lance (who plays Trent Crimm in Ted Lasso) discusses a three-minute conversation he had with Jason Sudeikis: I said to him that I felt the reason Trent was the way he was has to do with his father. He had a dad who really wanted him to be a…

    Herbert Lui

    March 26, 2023
    Uncategorized
  • Why writing is fun for me

    “There is nothing to writing. All you do is sit down at a typewriter and bleed,” is a popular quote often attributed to Ernest Hemingway. I don’t mind that Hemingway wrote it; what confuses me is how popular the quote is.  From this perspective, creativity is a curse, and the image of the tortured artist…

    Herbert Lui

    March 25, 2023
    Creativity, Creator Confidential
  • Sour yell

    There’s a scene in the latest episode of Ted Lasso (season 3, episode 2) in which AFC Richmond owner Rebecca Welton is watching her ex-husband Rupert Mannion (who owns a rival team, West Ham United) persuade a superstar soccer player, Zava, on the verge of signing a deal with Chelsea, to join his team instead. …

    Herbert Lui

    March 24, 2023
    Expectations
  • 10 questions to help you decide between career options

    What do you want to be doing in a decade? What will your ideal day look like? (How can you make it feel like Saturday, every day?) Which game do you want to be over? Which game do you want to keep playing? What do you need to to keep playing the game, and how…

    Herbert Lui

    March 23, 2023
    Creator Confidential, Life
  • Contentions: Even release notes are an opportunity

    Nobody thinks to write fun release notes. It’s all, “Bug fixes and improvements/enhancements.” Until the team at Slack did it. When you delight people often enough—like Slack does with its writing—you develop a brand that people enjoy spending time with. You learn to say it your way, and nobody can be better than you at…

    Herbert Lui

    March 22, 2023
    Contentions
  • A fisherman and banker exchange numbers

    I put this together based on the parable of the Mexican fisherman, as made famous by lifestyle design and the internet. (See also the situation where this parable doesn’t work out!)

    Herbert Lui

    March 21, 2023
    Creativity, Creator Confidential, Life
  • You can’t judge creative work by Sales

    Or Likes, Hearts, Views, Shares, or any other type of metric. That’s a difficult idea to reconcile, because these metrics can influence how much energy you spend on your work. For example, if your work generate enough Sales, then you can draw a Personal Income from it, which then makes you a Full-Time Artist. (Congratulations!)…

    Herbert Lui

    March 20, 2023
    Contentions, Creativity, Creator Confidential
  • “This will do”

    “This is because we do not make objects to entice responses of strong affinity, like, “This is what I really want” or, “I must have this.” MUJI’s goal is to give customers a rational satisfaction, expressed not with, “This is what I really want” but with “This will do.” “This is what I really want”…

    Herbert Lui

    March 19, 2023
    Revision
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