Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Speaking
  • “My record sales ain’t much as theirs, and we still ride the same coupes”

    There is a path to creative work that doesn’t require record sales, relevance, or any financial pressure; it’s a path of longevity.  In Push’s case, the path works because he doesn’t make money with his music; he does it through his brand partnerships and his businesses. These outside streams of income keep the pressure off…

    Herbert Lui

    November 4, 2023
    Creator Confidential
  • Three quotes on ordinariness

    “We think that if only we get the big things right, everything will magically fall into place. If we choose to marry the right person, it’ll all be okay. If we choose the right career, we’ll be happy. If we pick the right investment, we’ll be rich. This wisdom is, at best, partially true. You…

    Herbert Lui

    November 3, 2023
    A Matter of Time, Creativity, Expectations, Life
  • Contentions: Put a price on your marketing

    There’s a reason to make people pay for your work. While profitability would be nice, it’s not the main goal. People being willing to pay for your work suggests brand engagement; you’ve made something people want. It also encourages them to actually use the thing. Consider the Michelin Guide, one of the original pieces of…

    Herbert Lui

    November 2, 2023
    Contentions, Promotion
  • Positioning and patience

    Maybe your positioning isn’t setting you up to be patient. There is a lot of power in focusing on the long-term. Jeff Bezos says to Wired: If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year…

    Herbert Lui

    November 1, 2023
    A Matter of Time, Expectations, Life
  • Seth Godin, on expectations

    In my research process for the next book, I’ve put together a long list of people who write about expectations. Seth stands out; he’s written several posts on the topic this year.

    Herbert Lui

    October 31, 2023
    Expectations
  • The one line paradox

    Sometimes it’s much easier to write 1,000 words on a topic than to write 10. As Mark Twain writes, “I didn’t have time to write a short letter, so I wrote a long one instead.” Or as Arnold Kling writes, “When I finish writing a book review, I will often say to myself, ‘There! Now…

    Herbert Lui

    October 30, 2023
    A Matter of Time, Creativity
  • Endurance

    The ability to stick it out is criminally underrated. Not only will you outlast the competition, you will also gain an experience that demonstrates your ability—and bring it to the next thing you do.

    Herbert Lui

    October 29, 2023
    A Matter of Time, Creator Confidential, Expectations, Life
  • Books are an organized hobby

    Anne Trubek writes: Books are now, I think, and will continue to be more clearly over the next two decades or so, a minor form. Like opera, or theater, or ballet. I adore all of these art forms. I spend money of them, as I do on books. As do millions of others. And we…

    Herbert Lui

    October 28, 2023
    Creator Confidential
  • Winning vs. not losing

    There are two quotes I really liked from Shane Parrish’s Clear Thinking: “While the rest of us are chasing victory, the best in the world know they must avoid losing before they can win. It turns out this is a surprisingly effective strategy.” “If you find yourself in a hole, the first thing you need…

    Herbert Lui

    October 27, 2023
    A Matter of Time
  • Practice as perpetuation

    A couple of days ago, someone told me that they saw me using a portable monitor and decided to buy one for themselves.  It’s just another reminder that people learn from each other and get energy and inspiration from each other.  If you wish something was more widespread, the best thing you can do is…

    Herbert Lui

    October 26, 2023
    Creativity, Expectations, Promotion
←Previous Page
1 … 85 86 87 88 89 … 161
Next Page→