Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Flexibility cost

    Sticking to the plan is usually the least expensive solution. However!  Plans are just guesses. Sometimes we guess poorly. Or, circumstances change, and our guess proves to be wrong. For example, you planned to quit our job, and entrepreneurship turns out to be nothing like what you guessed it would be like. Or you started…

    Herbert Lui

    April 12, 2023
    Creator Confidential, Life
  • Text generation

    It used to be that typing was the only way to generate original text.  By extension, you needed to actually know what you wanted to say before you could generate the text.  Typing itself isn’t hard; the process of coming up with what you want to say, and then actually saying it, is the challenge.…

    Herbert Lui

    April 11, 2023
    Contentions
  • Beef and A24

    I just watched Beef this weekend, and it was really great. As much as I appreciate film and culture, I’m also well aware of how easy the experts make it seem to develop an opinion. For now, my eloquent, brilliant, opinion goes as far as this: it was really great. I greatly despise horror and…

    Herbert Lui

    April 10, 2023
    Contentions
  • “You can do anything…”

    With the implication that if you don’t, that was your choice. Your responsibility. Or if you’re being hard on yourself, it’s your fault you are stuck in the circumstances you’re in. As I wrote the other day, there’s a sense of cruelty to this, not only because it’s not a gentle idea; it’s also simply…

    Herbert Lui

    April 9, 2023
    Expectations
  • Maps, masks, and models

    “Never confuse your mask with your face. You are so much more,” Frederik Gieschen writes.  “The map is not the territory,” is a phrase coined by Alfred Korzybski. “All models are wrong, some are useful,” George Box writes. By default, every analysis, heuristic, and principle omits something. They’re useful because they generally omit the right…

    Herbert Lui

    April 8, 2023
    Expectations
  • Practicing

    1. Everything is a practice. 2. One practitioner I follow, relatively closely, is Vin Verma. Vin documents a lot of his practice at Futureland. 3. For all of the priorities there’ll never be time for, there’s practice. I love watching Paul Ford and Rich Ziade continue their podcast practice at their new company, Aboard. They…

    Herbert Lui

    April 7, 2023
    Creativity, Creator Confidential
  • The work needs to be enough: A creative manifesto

    It’s well known that power laws apply to creative work. While the top earners can make an incredible amount of money, the rest of us in the very long tail do not. For every Ryan Kaji who makes tens of millions of dollars every year, there are thousands of kids who are talking to dwindling…

    Herbert Lui

    April 6, 2023
    Creativity, Creator Confidential
  • Oops

    This is the ideal way to respond if you make a mistake by accident. As in: “Oops, I made a mistake, please let me find a way to make this right.” “Oops, I made a mistake, please let me try to figure out why and fix it.” “Oops, I’m sorry I made a mistake. Please…

    Herbert Lui

    April 5, 2023
    Life
  • A table for your thoughts

    I once had a colleague who said he wasn’t able to stop snoozing his alarm clock. There was no way for me to talk him out of it. It was a fact of life to him: the sky was blue, the table was holding his laptop, and he couldn’t stop snoozing his alarm clock. Things…

    Herbert Lui

    April 4, 2023
    Expectations
  • Creating a perception

    Media—social, traditional, or otherwise—is not the ideal place to seek honesty, vulnerability, and genuine connection. It’s not a place to understand reality. It’s a place to create and interpret perceptions. If you’re doing creative work, your image and brand are an inherent part of the art. There’s a notion that work should be appreciated for…

    Herbert Lui

    April 3, 2023
    Creator Confidential, Expectations
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