Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Talker’s block, redux

    Seth Godin wrote an incredible piece of advice over a decade ago, likening talking to writing. Nobody wakes up with talker’s block as an excuse not to speak; they just speak poorly until they get their talking back. Similarly, the solution to writer’s block is, “Just write poorly. Continue to write poorly, in public, until…

    Herbert Lui

    May 2, 2023
    Creativity, Turning Stories
  • Contentions: Long live typing

    Author Luke Burgis puts forward the question, is typing dead? Luke had tried a new AI voice dictation app. From a text generation perspective, both language learning models and voice dictation seem more efficient. I did the same a few years ago, which I covered for Forge here. An excerpt: In dictating this piece, I…

    Herbert Lui

    May 1, 2023
    Contentions
  • Fan non-fiction

    Fan non-fiction is a ​book, article, or text about real facts, people and events, conveyed through the characters, stories, and lore of a particular novel, film, etc. It’s a great way to get someone interested in learning about a topic that would’ve otherwise bored them immensely. Elvia Wilk writes, “First I point—then, you notice my…

    Herbert Lui

    April 30, 2023
    Contentions, Creativity, Creator Confidential, Revision
  • Steps to success

    The Milwaukee Bucks were one of the favorites to win the NBA playoffs this year, finishing at the top of their conference division. The team had already won a championship in 2021. That didn’t happen.  Instead, the team lost in the first round, to the eighth seed Miami Heat.  Journalist Eric Nehm recently asked Bucks’…

    Herbert Lui

    April 29, 2023
    A Matter of Time, Creativity, Creator Confidential, Expectations
  • A deliverable is just an artifact

    Project deliverables—a final draft, an app in production, a strategy or plan, etc.—are great. They’re not easy to make, and they only exist because a person or group of people gave a ton of emotional energy to breathe life into them. We focus on the project deliverable because we can see and touch it. We’ve…

    Herbert Lui

    April 28, 2023
    Contentions, Creativity, Creator Confidential
  • Question everything

    In Figures of Speech, an essay entitled, Virgil Abloh: A Hundred Percent, Virgil Abloh and Anja Aronowsky Cronberg write: Get this. I was the idiot who believed that all fashion design was deeper than just clothing. I thought each season was about a concept that represented a larger idea. Don’t get me wrong, I know…

    Herbert Lui

    April 27, 2023
    Creativity, Creator Confidential, Expectations
  • Start with the end in mind

    In The Art of Possibility, Ben and Roz Zander write: “Each student in this class will get an A for the course,” I announce. “However, there is one requirement that you must fulfill to earn this grade: Sometime during the next two weeks, you must write me a letter dated next May, which begins with…

    Herbert Lui

    April 26, 2023
    Creativity, Expectations
  • Eating your vegetables

    u/MaginusMedia writes, in response to creating a perception: Marketing is eating your vegetables. No more and no less than that. So my advice, for what it’s worth, is learn as much as you can (i.e., find some good “vegetable recipes”); get as much help as you can; and remember that in all this stuff (music…

    Herbert Lui

    April 25, 2023
    Creator Confidential
  • The preciousness paradox

    The more important a piece of work is to you, the more difficult it is to make progress on and release it. Obsessive creative energy builds up; your expectations rise endlessly. You envision what this work is going to be like after you’re done, as well as what this work will do for you and…

    Herbert Lui

    April 24, 2023
    Creativity
  • Contentions: What A.I. will not disrupt in marketing, editing, and writing

    Some friends of mine have recently asked me, “What do you think of A.I.’s implications for your field of work?” I work professionally in marketing, editing, and writing. I also wrote a book, and I write every day at my blog.  My initial response was to discuss the difference between text generation and writing, though…

    Herbert Lui

    April 23, 2023
    Contentions
←Previous Page
1 … 82 83 84 85 86 … 140
Next Page→