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Sales vs. marketing
My friend Kinan included this ad in the latest issue of his newsletter, MBRK: The different element is the story, of course. The best story will win. A few days ago, I wrote about another great advertisement from Chiat/Day and how the agency flipped the loss of their biggest client into a story. This format…
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Your creative work’s right size
In 1971, an English teacher, a writer, and a history teacher—all in their 20s—borrowed $5,000 from a bank and invested $1,350 each to start a coffee shop in Seattle. They named it Starbucks. 16 years later, an entrepreneur named Howard Schultz acquired Starbucks. The company had opened 16 more stores, on average around one per…
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Dealing with failure
What do you do when you’re helming a blossoming ad agency and you lose an account that’s half your billings and three-quarters of your income? You keep advertising. Chiat/Day partner and co-founder Guy Day wrote this one. His son Cameron Day writes, “It was uncharacteristic of my father to revert to low-brow language. That was…
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Ambiguity, fear, and possibility
In Platonic, Marisa G. Franco PhD writes: Much of friendship is defined by ambiguity; it’s rare that people straight up tell us whether they like us or not. Thus, our projections end up playing a greater role in our understanding of how others feel about us than how others actually feel. Our attachment determines how…
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The alchemy of scarcity
A good chef can make a feast out of scarce ingredients. A good athlete can make a performance out of sparse energy and health. A good artist can make art out of scarce material and time. None of them would prefer to, of course. But they can if they must.
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A gym for reading
Yoshitaka Haba, who works as a book curator (!) and started a private library and cafe, Donkou / Kissa Fang, says: “There are lots of things I’m worried about, but the thing I’m most worried about is that the competition for our time is too intense. Right now, it’s possible to surprise, entertain, and impress…
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The failure and the learning
Shane Parrish writes in Clear Thinking: Experts can tell you all the ways they’ve failed. They know and accept that some form of failure is often part of the learning process. Imitators, however, are less likely to own up to mistakes because they’re afraid it will tarnish the image they’re trying to project. Because failure…
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Audiobooks are books
Simon Sarris makes the case we should treat audiobooks as seriously as we treat books, because listening is a skill just as important as reading: If you find audiobooks hard to follow, this is all the more reason to want to practice. After all: How long did it take you to learn to read well?…
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Choose the action, choose the consequence
“When you choose an action, you choose the consequences of that action. When you desire a consequence you had damned well better take the action that would create it.” Lois McMaster Bujold, Memory
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Sweet lemons
I recently took a week off work. The first day off, my nose started running. I got sick. The rest of the week involved me staying in my home, recovering. There are at least two competing truths here: One truth involves me being upset that I didn’t get to do much I wanted to. Another…