Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Out the backpack

    In order to help my book find more readers, I attend events. I bring books and give away free copies. When my shoulders strain from the weight of the books in my backpack, and I wonder if there’s an easier way to do this, my mind goes to Rich Paul selling clothes out of the…

    Herbert Lui

    August 23, 2025
    Creativity, Creator Confidential, Promotion
  • Products, services, education, self service, and scale

    If you visited a grocery store in the 1800s, one of many clerks would do the shopping for you. It was only a century ago when you might choose an item from the shelf yourself, which is what many of us do today at a supermarket. The same thing has taken place with paying for…

    Herbert Lui

    August 22, 2025
    Figma
  • You, independent publishing, and the audience

    Kevin Kelly shares everything he knows about independent publishing, and concludes:  The way I approach publishing today is with as much self-publishing as I can handle. I’d write in public installments, as a subscription newsletter, or e-book single chapters, or simple posts on my blog. If I could find an audience that wanted more of…

    Herbert Lui

    August 21, 2025
    Creator Confidential
  • Personal growth happens after voluntary discomfort

    More often than not, you won’t feel good before going to the gym. Maybe not even during. You’ll feel good after. Nobody’s forcing you to go, so it’s up to you. The popular saying goes, “The hardest part is putting the shoes on.” Personal growth works the same way. It takes place only after voluntary…

    Herbert Lui

    August 20, 2025
    Creativity, Creator Confidential, Expectations, Life
  • Stay with it

    Imagine going up a roller coaster. The butterflies in your stomach are fluttering. There’s no turning back, you’re buckled into the seat. Without you realizing it, your breathing has grown shallow. Excitement, anxiety, and fear, all mixed up into one. The feeling crescendos as your seat gets higher and higher up into the air. All…

    Herbert Lui

    August 19, 2025
    Creativity, Expectations, Life, Turning Stories
  • How to walk more

    If you want to live longer, one good way to start is to walk several thousand steps a day. (10,000 steps is the gold standard, though not scientific—the number was the result of a marketing campaign for a Japanese pedometer.) It’s not difficult to walk several thousand steps every day living in a city. In…

    Herbert Lui

    August 18, 2025
    Creativity, Life
  • Just don’t it

    In the late 1980s, an ad agency created a marketing campaign for Nike. The commercial featured an 80-year-old man running every morning, who says, “People ask me how I keep my teeth from chattering all the time. I leave them in my locker.”  Then, a slogan flashed on the screen, “Just do it.”  This phrase…

    Herbert Lui

    August 17, 2025
    Creativity, Creator Confidential, Expectations, Life, Turning Stories
  • What is your relationship with your craft?

    A contemplative exercise: If writing was a person, what would it be like? What would your relationship with it be like? For example, are you in a relationship with writing only because you hope it will bring you success and wealth? Is writing more like a friend, a spouse, or an acquaintance? Or is it…

    Herbert Lui

    August 16, 2025
    Creativity, Creator Confidential
  • The courage to tell (yourself) a new story

    A young man discusses his latest challenge with a philosopher. Whenever he sees another young person’s story of success in a newspaper, he feels a strong sense of envy and frustration. He feels inferior, like he’s less than the other person. He’s reminded of his social standing, his modest education, and even the pimples on…

    Herbert Lui

    August 15, 2025
    Creativity, Expectations, Turning Stories
  • A more resilient confidence

    When you put your confidence in external events—such as results or outcomes—you are also setting it up to be shaken by disturbances, setbacks, and rejections. While it might feel more exciting—high highs, low lows—this type of confidence is less resilient.  One minute, your stock is up and you feel like you can take over the…

    Herbert Lui

    August 14, 2025
    Creativity, Expectations
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