Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
  • Newsletter
  • Writing, in the Office of the CEO

    Over a year ago, GitLab put a job post out for a Senior Executive Content Communications Manager (CEO), which involved ownership of the current CEO content program (including elements of publicity, guest posts, speaking topics and decks, social media, category creation, etc.) and developing and executing a content plan for the next three years.  Similarly,…

    Herbert Lui

    August 19, 2023
    Contentions
  • Intergenerational advantages

    Children of entrepreneurs are more likely to start their own businesses; this paper pegs an increased likelihood at 60%. This has implications for financial well-being; as Robert Frank writes in Richistan, “Most Richistanis got where they are by tapping into this global river of cash—usually by starting their own companies.” It’s important to acknowledge this…

    Herbert Lui

    August 18, 2023
    Expectations
  • Contentions: Bringing creativity, brand, and distribution together

    As an expertise, marketing has an even wider set of specialties and experiences than many other lines of work. Even in the world of organic internet marketing, it’s easy to experience overwhelm considering the many channels; TikTok, SEO, Twitter (X), LinkedIn, Threads, Reddit, etc. While marketing can be extremely fun to work on (and equal…

    Herbert Lui

    August 17, 2023
    Contentions, Creativity, Creator Confidential, Figma
  • Your art doesn’t need more time, your time needs more art

    I’ve occasionally written about the experience of writing within small amounts of time. In Big Ideas, Small Papers, I write: One of the most painful things about writing in small amounts of time is the lack of time for re-working. It feels like writing on a scrap of paper that’s way too small. I would…

    Herbert Lui

    August 16, 2023
    Contentions, Creativity, Creator Confidential
  • POSSE

    Platforms can amplify your voice, certainly. However, publishing directly on them as a medium also changes the way you approach writing.  A platform incentivizes you to think of what your work can do for you; true creative work requires you to consider what you can do for your work—and for other people. It’s a platform’s…

    Herbert Lui

    August 15, 2023
    Creativity, Creator Confidential, Expectations
  • “Why not?”

    Sometimes you don’t need a good reason to do something. You need a good reason to not do it. Also, “Why not me?” Is there a good reason that you don’t deserve something good to happen to you? Is there a good reason that something positive shouldn’t happen to you? (The same question can be…

    Herbert Lui

    August 14, 2023
    Creativity, Expectations
  • Your bowl of spaghetti

    In Truth, Hector Macdonald writes, “A schoolteacher of mine once compared history to a bowl of spaghetti. There are many strands, all mixed up together, he said. Historians have to select a strand and pull it free from the rest to paint a coherent picture of the past. I still think it’s a great metaphor.…

    Herbert Lui

    August 13, 2023
    Expectations
  • Charlie Munger, on low expectations

    The first rule of a happy life is low expectations. If you have unrealistic expectations you’re going to be miserable your whole life. You want to have reasonable expectations and take life’s results good and bad as they happen with a certain amount of stoicism. Charlie Munger, via Morgan Housel

    Herbert Lui

    August 12, 2023
    Expectations
  • Create momentum

    50 Cent on his recent Final Lap Tour: I was gonna do four dates internationally, and Live Nation didn’t want to do the four days because they were like, “It’s gonna be COVID, you’re not going to get through the dates,” or whatever.  I ended up financing the dates. I paid for the arenas, and…

    Herbert Lui

    August 11, 2023
    Creator Confidential
  • Paul Graham, on raising ambition

    Economist and author Tyler Cowen recently spoke to Y Combinator founder Paul Graham. There’s a particular section of their conversation that caught my interest, which was about raising other people’s ambitions. Cowen had previously written a blog post on the topic, concluding, “This is in fact one of the most valuable things you can do…

    Herbert Lui

    August 10, 2023
    Expectations
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