Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Ambiguity, fear, and possibility

    In Platonic, Marisa G. Franco PhD writes: Much of friendship is defined by ambiguity; it’s rare that people straight up tell us whether they like us or not. Thus, our projections end up playing a greater role in our understanding of how others feel about us than how others actually feel. Our attachment determines how…

    Herbert Lui

    December 1, 2023
    Expectations
  • The alchemy of scarcity

    A good chef can make a feast out of scarce ingredients. A good athlete can make a performance out of sparse energy and health. A good artist can make art out of scarce material and time. None of them would prefer to, of course. But they can if they must.

    Herbert Lui

    November 30, 2023
    Creativity, Expectations
  • A gym for reading

    Yoshitaka Haba, who works as a book curator (!) and started a private library and cafe, Donkou / Kissa Fang, says: “There are lots of things I’m worried about, but the thing I’m most worried about is that the competition for our time is too intense. Right now, it’s possible to surprise, entertain, and impress…

    Herbert Lui

    November 29, 2023
    Uncategorized
  • The failure and the learning

    Shane Parrish writes in Clear Thinking: Experts can tell you all the ways they’ve failed. They know and accept that some form of failure is often part of the learning process. Imitators, however, are less likely to own up to mistakes because they’re afraid it will tarnish the image they’re trying to project. Because failure…

    Herbert Lui

    November 28, 2023
    Creator Confidential, Life
  • Audiobooks are books

    Simon Sarris makes the case we should treat audiobooks as seriously as we treat books, because listening is a skill just as important as reading: If you find audiobooks hard to follow, this is all the more reason to want to practice. After all: How long did it take you to learn to read well?…

    Herbert Lui

    November 27, 2023
    Life
  • Choose the action, choose the consequence

    “When you choose an action, you choose the consequences of that action. When you desire a consequence you had damned well better take the action that would create it.” Lois McMaster Bujold, Memory

    Herbert Lui

    November 26, 2023
    Creativity, Expectations, Life
  • Sweet lemons

    I recently took a week off work. The first day off, my nose started running. I got sick. The rest of the week involved me staying in my home, recovering. There are at least two competing truths here: One truth involves me being upset that I didn’t get to do much I wanted to. Another…

    Herbert Lui

    November 25, 2023
    Expectations, Life
  • Five life lessons from playing board games

    You can learn a lot about life from playing board games. Here are five lessons I’ve picked up from the past few years: The point is to have fun, not to win. If you want to play competitively, then join a tournament—don’t do that with your friends. The point is to enjoy each other’s company.…

    Herbert Lui

    November 24, 2023
    Expectations, Life
  • Hold yourself accountable

    In Clear Thinking, Shane Parrish writes: Self-accountability means taking responsibility for your abilities, your inabilities, and your actions. If you can’t do that, you might never move forward.  You might not have someone in your life who holds you accountable, but that doesn’t matter. You can hold yourself accountable. Others might not expect more from…

    Herbert Lui

    November 23, 2023
    Expectations
  • 100% off

    “There is no product or service more ecological, sustainable and recyclable as the one we do not use.” — Philippe Bihouix (via Rohan Rajiv) Do you really need it? 40% off a product you’re not going to regularly use is not as good as 100% off a product you don’t buy and store in your…

    Herbert Lui

    November 22, 2023
    Life
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