Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • Two practical approaches to focus

    The survival approach: Choose the best option available, while you’re looking for your ideal option. Do whatever it takes to survive. There’s a Chinese saying, 騎牛搵馬, which translates to, “Ride a cow until you find a horse.” Seth Godin writes the second rule in The Bootstrapper Bible, “Things get better. But first, youʼve got to…

    Herbert Lui

    August 9, 2025
    Creativity, Creator Confidential
  • Ask for help

    Everybody needs help, at some point. (Entrepreneurs need the most help.)  You will need help. Sometimes, the less you want to ask for help, the more you stand to benefit from it. People can’t help you if they don’t know you need help. Asking for help is your responsibility. Be open about your problems. People…

    Herbert Lui

    August 8, 2025
    Creativity, Creator Confidential, Turning Stories
  • How many steps ahead?

    Thinking one step ahead is generally a good idea. When you anticipate what will happen, you can prepare a response. Most people will not think a step ahead, so you’re in a good position by doing this simple planning. Two steps ahead can be helpful as well, if you want to get ahead of the…

    Herbert Lui

    August 7, 2025
    A Matter of Time, Expectations
  • Reality vs. possibility

    I recently moved out of NYC. The way I was set up there simply wasn’t working. For example, by the time I wrapped up work, I felt depleted, without the energy to respond to a city that was calling out. Just a week after leaving, and wrapping up my job, the possibilities are starting to…

    Herbert Lui

    August 6, 2025
    Around the World
  • Art about art

    On a recent visit to the Art Gallery of Ontario, I came across J.L. Gérôme’s “The Antique Pottery Painter,” which was accompanied by this statement: Artists often have the ability to make us believe their paintings are real. Gérôme mastered and exploited this quality, using the incredibly smooth surface we see here to challenge our…

    Herbert Lui

    August 5, 2025
    Creativity, Creator Confidential
  • What would a doctor do?

    Doctors don’t look for clients. They look for patients. A doctor helps a patient diagnose their health condition, and puts a plan together for the patient to recover and heal. A good doctor doesn’t need to pitch you to be their patient. In fact, if you find a doctor being overly pushy, it’s a signal…

    Herbert Lui

    August 4, 2025
    Creativity, Creator Confidential, Promotion
  • It’s easier to make art, harder to make a living off it

    “It’s easier than ever to make music, and harder than ever to make a living from it,” Luc Rinaldi writes. This statement applies well to writing. Perhaps it’s a matter of expectation: too many people expect to make a living from art. Maybe it’s because we are exposed to a lot of artists who have…

    Herbert Lui

    August 3, 2025
    Creativity, Creator Confidential
  • The day you took your buttons back

    There’s a phrase that describes when somebody else says something to cause a strong emotional reaction in you (usually irritating or annoying you): they are “pushing your buttons.” It’s not very useful, because it puts the other person in the driver’s seat. You’re passively letting your buttons get pushed.  It’s useful because you can always…

    Herbert Lui

    August 2, 2025
    Life, Turning Stories
  • The bad joke phenomenon

    When you get promoted, other people will laugh harder at your jokes and seem to excuse your tardiness. The feedback signals that had previously guided your behavior will seem distorted because you’ve gained power and status. Daniel Shapero calls this the “bad joke” phenomenon (via Rohan Rajiv), and he suggests three ways to accommodate this:…

    Herbert Lui

    August 1, 2025
    Creator Confidential
  • The circumstance and the experience

    Life is short. Don’t spend too much of it waiting. There are two solutions: Find an alternative. Choose or create an option where you don’t need to wait. There is, apparently, a street across from Din Tai Fung in Taiwan that serves all of the people who don’t want to wait. Accept the circumstances and make…

    Herbert Lui

    July 31, 2025
    A Matter of Time, Creativity, Turning Stories
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