Herbert Lui

Blog on creativity, marketing, and the human condition.

  • About
  • Creative Doing
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  • The destination is a new way of seeing

    One’s destination is never a place, but rather a new way of looking at things. Henry Miller

    Herbert Lui

    March 10, 2024
    A Matter of Time, Around the World
  • Volunteering

    People don’t like risk. They usually commit to the option that they trust more, or at least feels less risky. It takes time to build this trust. Job interviews, social media updates, phone calls, blog posts, demos—all of these are ways to demonstrate that you are trustworthy.  When you ask a person to get paid…

    Herbert Lui

    March 9, 2024
    A Matter of Time, Creator Confidential
  • Comfort zone

    Going outside of your comfort zone is generally good advice. This usually means you’re pushing beyond what you expect of yourself, and what others expect of you.  In the process, you’re improving your skills, building confidence, and changing what others realize you’re capable of. All of this will inevitably open up new opportunities for you.…

    Herbert Lui

    March 8, 2024
    Expectations
  • Dreams vs. delusions

    A dream coming true is a delusion that becomes reality.  A delusion is a dream that didn’t become a physical reality. (Yet!) If your delusion or dream comes true, you’ll look like a genius. Until it does though, you will experience a degree of loneliness. In other words, you can and should expect to be…

    Herbert Lui

    March 7, 2024
    Creativity, Expectations, Life
  • “Producing is about discouraging creativity”

    That’s a lesson Tina Fey learned from Lorne Michaels, which she describes in Bossypants: You would think that as a producer, your job would be to churn up creativity, but mostly your job is to police enthusiasm. Editors also need to do this, and frankly it’s probably one of the least fun aspects of the…

    Herbert Lui

    March 6, 2024
    Creativity, Creator Confidential
  • Do you want to be known for that?

    Sarah Cooper gained a lot of momentum through her Trump lip synchs, and made the decision to stop them. She says, “I feel like I kind of have to use it as a propellant, but I also have to escape it in a way. Like, I don’t want to be known as the ‘lip-synching girl.’”…

    Herbert Lui

    March 5, 2024
    Creativity, Creator Confidential
  • Restraint

    A few days ago, I woke up to the word, “Restraint.” I like this phrase, “If ‘the essence of strategy is choosing what not to do,’ as Michael Porter famously wrote, then the essence of execution is truly not doing it.” One very tangible example comes from editing, where I learned to use rich words…

    Herbert Lui

    March 4, 2024
    Creativity, Life
  • Essentials week: Write down 10 ideas

    My next post from essentials week, a short collection of the best posts at this blog. This time, it’s an excerpt from my book that several readers have reached out to me about: You can write down or draw out any idea you like. If your interest is in architecture or interior design and you…

    Herbert Lui

    March 3, 2024
    Creativity, Creator Confidential
  • Essentials week: What Does It Mean to Be a Creative Person?

    My next post from essentials week, a short collection of the best posts at this blog. Here’s an excerpt: Creativity is just about creating something—focusing on the process, discovering new possibilities, and actually doing the work.  That’s why children are creative; they haven’t had years of labels applied and stuck to them yet. They don’t…

    Herbert Lui

    March 2, 2024
    Creativity
  • Essentials week: This Four Stage Creative Process Shows You How to Unlock Your Creativity

    In this article, we’ll look at the creative process from the most popular conventional one, the four-stage creative process described in London School of Economics co-founder Graham Wallas’s The Art of Thought in 1926. In the spirit of collaborative creativity, it’s important to mention that many people have since put their own spin on it,…

    Herbert Lui

    March 1, 2024
    Creativity, Creator Confidential
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